I ka makahiki 2021, aia ka hoʻokele waiwai o ka honua i kahi manawa o ka haunaele pili. Ma lalo o ka mana o ka wā ma hope o ka maʻi maʻi, ua hoʻomau ka hoʻonui ʻana o ka hoʻohana ʻana i ka pūnaewele a me ka nui o ka hoʻohana ʻana o nā mea kūʻai aku o nā ʻāina ʻē, no laila ua hōʻike ka ʻāpana o ka e-commerce cross-border i nā mākeke ʻē aʻe i kahi ulu ulu nui. I ka manawa like, ma hope o ka ulu wikiwiki ʻana, hahai pū ka hoʻokūkū a me nā pilikia. ʻO ka mea mua, e ʻoi aku ka nui o nā mea kūʻai aku e koho i ke ala o ka pūnaewele official brand, ʻo ia hoʻi ma ka ʻaoʻao hoʻokahi, pono nā mea kūʻai aku e hoʻoikaika i kā lākou hale kūʻai ponoʻī a ma ka manawa like e uku nui aku i ke kūkulu ʻana i nā kahawai kūʻokoʻa. ; ʻO ka lua, pili i ke kulekele IDFA, ke kumu ʻO ke kumu kūʻai kūʻai "hoʻokahi-stop" o ka hui ke kū nei i nā pilikia nui aʻe. Pono ka poʻe kūʻai aku e kū i nā ala komo ʻāpana ʻē aʻe, a i ka manawa like, pono lākou e alo i ka ʻoi aku ka paʻakikī o ka hopena a me ka nānā ʻana i ka hopena i lawe ʻia e kēia.
Ua ulu ka mākeke kūʻai kūʻai pūnaewele puni honua e 26% i ka makahiki 2020, a ke wānana nei ka ʻikepili e hoʻomau ʻia ka ulu ʻana: hōʻike ʻia kahi noiʻi hou i ka nui o ka ulu ʻana o ka makahiki o 29% ma waena o kēia manawa a me 2025. ʻOiai ʻo ka hoʻonui ʻana i nā mākeke lehulehu i ka manawa like ʻaʻole pono ka ʻO ke kaomi nui o ka waihona waiwai, kapikala a me nā limahana e like me ka wā ma mua, akā me ka "kaulana" o ka e-commerce ma waena o ka palena ʻāina, ua hoʻoikaika pū ka nui o nā mea kūʻai hou aku i ka hoʻokūkū mākeke. No laila, pehea e He mea nui e komo i ka mākeke kūpono i ka manawa kūpono. Inā he manawa maikaʻi loa ʻo 2017 e kau ai ma ka mākeke ʻĀkia Hema, a laila ua hiki i ka manawa e noʻonoʻo ai i nā mākeke e hiki mai ana i ka hopena o kēia makahiki a i ka hoʻomaka ʻana o ka makahiki e hiki mai ana.
1. ʻO kēia mau mākele e-kālepa kūʻokoʻa ʻehiku ua huki i ka manaʻo o ka ʻoihana
1. Palakila
ʻO Brazil ka mākeke e-commerce koʻikoʻi loa ma Latin America, e helu ana ma kahi o 33% o kāna mākeke holoʻokoʻa, a ʻo ia wale nō ka ʻāina ʻAmelika ʻAmelika i ka honua kiʻekiʻe 10 ma 2019. ʻO $ 16 billion, ua manaʻoʻia e hiki i ka US $ 26.5 billion i kēia makahiki, a ua manaʻoʻia eʻoi aku ma mua o US $ 31 billion ma 2022. Eia kekahi, e like me ka noiʻiʻana ma "Brazilian online shoppers and their use of cross-border e-commerce" i alakaʻiʻia e ʻO ka Brazilian Retail Association (SBVC) me ka Ferraz Market Research, 59% o nā mea kūʻai pūnaewele makemake e kūʻai aku ma waho o ke Kūʻai ma nā pūnaewele a me nā polokalamu. ʻO 70% o ka poʻe i hoʻāʻo e kūʻai aku ma ka pūnaewele ua kūʻai aku i nā huahana Kina ma ka pūnaewele ma o nā kaila palena palena. ʻO ka ʻōlelo pili, ua ʻae maikaʻi ʻia nā huahana Kina e nā mea kūʻai mai Brazil.
2. Mekiko
ʻOiai ʻo ka lua o ka hoʻokele waiwai nui ma Latin America, ua lilo ka mākeke e-commerce o Mexico i mea kaulana loa. Hōʻike ka ʻikepili i ka nui o ka mākeke e-commerce Mekiko ma 2021 he 21.2 biliona kālā ʻAmelika, a he nui loa ka nui o ka mākeke. Ua manaʻo ʻia ka mākeke e-commerce o ka ʻāina e hōʻea i $24.3 biliona ma 2024. Ma kahi kokoke i ka hapalua o nā mea kūʻai pūnaewele Mekiko i kūʻai aku i nā palena ʻāina, e hoʻolilo ana ma mua o $9.6 biliona ma nā mākeke honua. Loaʻa i ka ʻāina ke kiʻekiʻe kiʻekiʻe kikohoʻe, me kahi o 70 pakeneka o ka poʻe Mekiko i loaʻa i kahi kelepona a loaʻa i ka pūnaewele.
3.Kolombia
ʻO Colombia ka ʻehā o ka mākeke nui loa ma Latin America. ʻOiai ʻo ka mākeke e-commerce ma ka ʻāina he $ 7.6 biliona wale nō i ka makahiki 2019. Akā, e like me nā wānana AMI (American Market Intelligence), e ulu ana ka mākeke e-commerce o Colombia ma kahi o 150% a i $ 26 biliona e 2022. Hiki i kēia kūleʻa. no ka mea, ma kekahi ʻaoʻao, ua hoʻopili nui ʻia ke kapikala ʻoihana i ka mākeke ʻAmelika Latin i nā makahiki i hala iho nei, a ma kekahi ʻaoʻao, ʻo ia hoʻi ka hopena o ke kākoʻo o ke aupuni Colombian.
4. ʻO Nelani
ʻO ka mākeke e-commerce Dutch i kēia manawa he $ 35 biliona a manaʻo ʻia e ulu i $ 50 biliona i nā makahiki ʻehā wale nō. ʻO 54% o nā mea kūʻai pūnaewele e koho e kūʻai i nā palena, e hōʻike ana ua makemake lākou e kūʻai mai nā mea kūʻai aku ʻole a ʻike ʻole paha inā pololei ka ʻike kūʻai a me ke kumukūʻai. I ka makahiki 2020, ua hoʻonui ʻia ka awelika o nā kūʻai i hana ʻia e nā mea kūʻai pūnaewele ma Netherlands e 27%.
5.Pelekiuma
ʻO ka mākeke e-commerce Belgian i kēia manawa he liʻiliʻi ma $ 13 biliona, akā ke ulu nei ia ma ka helu 50% kupaianaha.
Ma ka manawa like, 72% o nā mea kūʻai kikohoʻe Belgian i hoʻohana ʻia i ke kūʻai ʻana i nā palena, ʻo ia ka mea e makemake ana nā miliona o nā mea kūʻai pūnaewele e hoʻolilo hou aku e hoʻāʻo i nā hōʻailona ʻike ʻole a me nā mea kālepa inā pono ka ʻike kūʻai a me nā hāʻawi.
6.Polani
Hōʻike ka ʻikepili i ka ulu ʻana o ka mākeke e-commerce Polani ma kahi ʻoi aku ka nui ma mua o 60% i kēlā me kēia makahiki a hiki i $ 47 biliona e 2025. ʻAʻole like me kekahi mau mākeke ʻē aʻe, ʻo ke komo ʻana o ka pūnaewele ma ka ʻāina he aneane 100%, akā, i kēia manawa, emi iho. ma mua o 20% o nā mea kūʻai pūnaewele Polani e kūʻai i nā palena palena.
7. ʻInidonesia
ʻOiai e pili ana kēia papa inoa i nā mākeke ʻAmelika Latin a me ʻEulopa, ʻaʻole hiki iā mākou ke haʻi ʻole iā Indonesia. ʻO Indonesia ka ʻehā o ka heluna kanaka nui loa ma ka honua a he mākeke nui. Manaʻo ka ʻikepili e hiki ke kūʻai aku i ka e-commerce ma ka ʻāina i $ 53 biliona i kēia makahiki a ʻoi aku ka nui o $ 100 biliona ma 2025. No ka mea, he palena paʻa ko ka mākeke Indonesia i nā waiwai o nā palena ʻāina, ʻaʻole kūpono ia no nā mea kūʻai aku ma waena o nā palena. hana i ka hoʻouna hoʻokuʻu. Eia nō naʻe, ma ka ʻaoʻao ʻē aʻe, e ʻoi aku ka manawa kūpono no kēlā mau mea kūʻai aku e kākoʻo ana i ka hoʻouna ʻana mai ka home.
ʻOiai ʻaʻole nui nā mea kūʻai pūnaewele ma kēia mākeke, ʻo ia ka ʻehā o ka heluna kanaka ma ka honua, ke loli nei ke kūlana ma lalo o ka mana o ke ahulau. ʻO ka mea i hala koke aku nei, ua haʻi pololei ka Pelekikena e hoʻohana ʻo ia i ka manawa pōkole loa e kūkulu iā Indonesia i loko o kahi ʻoihana kikohoʻe ma ka ʻāina ʻo ASEAN. Papahana.
2. He mea pono anei ke hana i ka e-commerce ma waena o ka palena ʻāina ma 2022?
Me ka hoʻonui ʻana o ka hoʻonui ʻana i ke ao holoʻokoʻa, ʻoi aku ka nui o nā ʻoihana e hauʻoli nei i nā manawa hoʻomohala i lawe ʻia e ka e-commerce cross-border. Ma ke ʻano he ʻano kālepa e kū nei, ke hilinaʻi nei ka e-commerce cross-border i kāna mau pono o ka pūnaewele, multilateral, localization, non-contact delivery, short transaction chain, etc. he nui nā mea kūʻai aku a me nā ʻoihana i hana maikaʻi. Wahi a ka 2020 China E-commerce Report i hoʻokuʻu ʻia e ka Ministry of Commerce i Kepakemapa o kēia makahiki, ke hōʻike nei ka e-commerce cross-border i kēia manawa i ke kūlana hoʻomohala: : I ka makahiki 2020, ke ulu nui nei ka e-commerce cross-border e like me ka ʻikepili o ka General Administration of Customs, ʻo ka nui o ka lawe ʻana mai a me ka lawe ʻana aku o ka e-commerce cross-border ma Kina i hiki i 1.69 trillion yuan, he piʻi o 31.1% ma kahi. kumu hoohalike.
Puna kiʻi "2020 China E-commerce Report"
Loaʻa ka manaʻo kiʻekiʻe a me ka ulu wikiwiki ʻana o nā ʻāpana e-commerce e kūʻai aku i nā palena a me ka ulu wikiwiki: Mai ka hiʻohiʻona o nā ʻano mea kūʻai aku, ʻo ka ʻumi ʻumi o nā ʻāpana kūʻai kūʻai e-commerce ma waena o 2020 he 97%, a me ka textile. ʻO nā mea maka a me nā textiles he 97%. Nā huahana, optics, lāʻau lapaʻau a me nā mea hana ʻē aʻe; nā wati a me nā uaki; nā mea kani, ka ʻili, ka hulu a me nā huahana; ukana;
Puna kiʻi "2020 China E-commerce Report"
Ke ulu nui nei nā hoa kālepa e-commerce ma waena o nā palena: Mai ka hiʻohiʻona o nā hoa kālepa, ʻo nā wahi kiʻekiʻe he ʻumi no nā mea kūʻai kūʻai kūʻai e-commerce ma waena o Kina: Malaysia, United States, Singapore, United Kingdom, Philippines, ka Netherlands, Farani, South Korea, Hong Kong, Kina, Saudi Arabia. Ma ka manawa like, e like me ka ʻikepili ʻaoʻao ʻekolu i hoʻokuʻu ʻia e kekahi mau keʻena mana, ʻaʻole e pau ka ulu ikaika o ka e-commerce cross-border China i 2022: ke manaʻo nei ka nui o ke kālepa e-commerce cross-border e hiki i ka 1.25 trillion. US dala ma 2021; ʻO ka pālākiō o ka hoʻokomo ʻana a me ka hoʻopuka ʻana i ka e-commerce cross-border i hōʻea i 1.98 trillion yuan, kahi piʻi o 15%. Ma kahi kokoke i 70% o nā mea kūʻai aku ma waho e manaʻoʻiʻo he mea koʻikoʻi nā hōʻailona Kina i ka honua i kēia lā, a hiki ke manaʻo ʻia ka wā e hiki mai ana o nā hōʻailona Kina; i ka hopena, keʻa-palena e-kālepa i ka mana nui i ka wā e hiki mai ana a ua lilo i mea e puka mai ana kālepa format, a kea-palena e-kālepa kūʻai kūʻai aku ma Kina Ma waena o ka luna elima wahi, ekolu market aia ma ka Hikina Hema Asia, he wela. mākeke moana uliuli.
Ka manawa hoʻouna: Oct-17-2022