Kev loj hlob ntawm Lavxias teb sab Internet
Nws tau tshaj tawm tias txij xyoo 2012 txog 2022, qhov feem pua ntawm cov neeg siv Is Taws Nem hauv Lavxias txuas ntxiv nce ntxiv, ntau dua 80% thawj zaug hauv 2018, thiab nce mus txog 88% los ntawm 2021. Nws kwv yees tias txij li xyoo 2021, kwv yees li 125 lab tus tib neeg hauv tebchaws Russia. twb yog cov neeg siv internet nquag. Los ntawm 2023, ze li ntawm 100 lab tus tib neeg hauv Russia yuav siv Internet txhua hnub!
01 Peb Lub Tebchaws Russia Internet Giants
Yandex qeb duas. Nws muaj 60% kev lag luam sib koom hauv Russia hauv kev tshawb nrhiav thiab muaj cov ntsiab lus tshaj tawm tshaj tawm. (2022InvestingPro)
Mail.Ru Group nyob rau hauv qhov chaw thib ob. Lub tuam txhab muaj ob loj tshaj plaws Lavxias teb sab kev tes hauj lwm, VKontakte (VK) thiab Odnoklassniki (OK).
Qhov thib peb yog Avito.
Lavxias teb sab zej zog muaj qib siab ntawm digitalization, kev nkag siab hauv Is Taws Nem siab thiab kev lag luam e-lag luam nkag mus rau cov neeg siv khoom, thiab cov neeg siv khoom tau pib tsim cov kev lag luam hauv online. Hauv xyoo 2022, qhov nkag mus ntawm cov neeg siv Internet hauv Lavxias yuav yog kwv yees li 89%; yuav muaj kwv yees li 106 lab cov neeg siv smartphone, nrog rau tus nqi nkag ntawm 73.6%. Lavxias teb sab zej zog tau dhau los ntawm cov theem pib ntawm kev tsim kev ntseeg siab hauv kev yuav khoom hauv online.
02 Kev loj hlob yam ntxwv
01
Kev loj hlob sai ntawm mobile Internet
Raws li kev txheeb cais, tus naj npawb ntawm mobile Internet cov neeg siv nyob rau hauv Russia tau tshaj tus naj npawb ntawm PC Internet cov neeg siv, uas txhais tau hais tias mobile Internet tau dhau los ua lub ntsiab kev taw qhia ntawm Lavxias teb sab Internet kev loj hlob.
02
Kev nce ntawm e-lag luam
Nrog rau cov kev hloov pauv ntawm kev noj haus ntawm Lavxias teb sab Internet cov neeg siv thiab muaj koob meej ntawm txoj kev them nyiaj online, e-lag luam tau pib nce thiab txhim kho sai hauv Russia.
03
Qhov nrov ntawm social media
Nrov social media platforms hauv Russia suav nrog VKontakte, Odnoklassniki, Facebook, thiab lwm yam. Cov platforms no muaj cov neeg siv loj hauv tebchaws Russia thiab yog cov kev tseem ceeb rau tib neeg sib txuas lus, sib qhia thiab tau txais cov ntaub ntawv.
04
Kev paub txog kev ruaj ntseg cyber ntau ntxiv
Ntau thiab ntau tus neeg Lavxias tau saib xyuas kev ruaj ntseg network thiab siv ntau yam kev ntsuas los tiv thaiv lawv cov ntaub ntawv ntiag tug thiab khoom ntiag tug.
Analysis ntawm Lavxias teb sab neeg siv Internet Habits
01 Cov neeg netizens Lavxias xav siv social media platforms rau kev sib txuas lus txhua hnub thiab tau txais cov ntaub ntawv, cov "VK" thiab "Odnoklassniki" yog cov neeg nyiam tshaj plaws.
02 Cov neeg Lavxias Lavxias tshaj tawm lawv lub neej cov ntsiab lus ntawm kev sib raug zoo, suav nrog cov duab, yeeb yaj kiab thiab lub xeev siab. Lawv kuj tuaj yeem koom nrog ntau pawg neeg nyiam thiab koom nrog ntau yam dej num.
03 Cov neeg Lavxias teb sab tau saib xyuas ntau dua rau kev sib txuas lus online, kev koom tes hauv zej zog thiab cov rooj sib tham, thiab tsis tshua muaj siv social media platforms xws li WeChat.
04 Russia txoj kev lag luam kev lag luam hauv online tau txhim kho sai, thiab ntau thiab ntau cov tub ntxhais hluas xaiv mus yuav khoom hauv online.
05 Zam, kev zoo nkauj thiab kev saib xyuas tus kheej, thiab cov khoom siv hluav taws xob yog cov nyiam tshaj plaws hauv kev lag luam e-lag luam hauv Lavxias. Kev nce hauv online lub vev xaib kev lag luam rau kev lag luam kev zoo nkauj thiab pheej yig khoom kim heev khoom lag luam. Qhov kev thov rau cov khoom siv hauv tsev ntse yog nce. Qhov yooj yim ntawm kev yuav khoom hauv Is Taws Nem thiab kev siv daim npav khoom plig kuj tau dhau los ua cov ntsiab lus kub.
Txoj kev loj hlob ntawm Lavxias teb sab e-lag luam
Lavxias teb sab e-commerce khw muag khoom
01 Raws li cov ntaub ntawv los ntawm Lavxias Association ntawm E-commerce Enterprises (AKIT), tus naj npawb ntawm Lavxias teb sab e-commerce cov neeg siv kuj tau nce los ntawm 51.55 lab hauv 2017 txog 68.13 lab hauv 2022, thiab xav tias yuav ncav cuag 75.4 lab los ntawm 2027.
02 Russia lub e-lag luam noj yuav loj hlob los ntawm 260 billion rubles nyob rau hauv 2010 mus rau 4.986 billion rubles nyob rau hauv 2022, nrog ib tug compound txhua xyoo kev loj hlob ntawm kwv yees li 27.91%, outperforming lub ntiaj teb no nruab nrab ntawm 14.28%.
03 Kev txuas ntxiv digitalization ntawm zej zog yog ib qho tseem ceeb ntawm kev tsav tsheb loj hlob ntawm Lavxias e-commerce lag luam. Nyob rau tib lub sijhawm, nws cov neeg siv khoom lag luam e-lag luam nkag mus rau txhua pawg hnub nyoog. Ib txoj kev tshawb fawb los ntawm Yandex.Market Analytics qhia tau hais tias tus naj npawb ntawm cov neeg siv khoom lag luam e-lag luam hauv Russia tau nce 40% hauv lub Plaub Hlis piv rau Lub Ib Hlis 2020. Ntawm lawv, qhov loj tshaj plaws yog cov neeg tuaj saib hnub nyoog qis dua 17 xyoo - hom no cov neeg siv tau nce los ntawm 65%. Hauv qhov thib ob yog cov hnub nyoog nruab nrab ntawm 18 thiab 24 xyoo (+ 62%), thiab hauv qhov thib peb yog cov hnub nyoog ntawm 35 txog 44 xyoo (+ 47%). Ntawm cov neeg siv uas muaj hnub nyoog 55 xyoos, lawv yog 32% ntau txaus siab rau kev yuav khoom hauv online. Thiab txij li xyoo 2023, cov ntaub ntawv no tseem loj tuaj.
Cov yam ntxwv ntawm Lavxias teb sab Internet cov neeg siv khoom tus cwj pwm
01 Tsis nyiam tham - Tom qab cov neeg siv khoom Lavxias tau txais cov ntaub ntawv lawv xav tau, lawv yeej tsis teb kom txog thaum lawv txiav txim siab koom tes nrog koj.
02 Zoo li kev sib txuas lus hauv Lavxias - Cov neeg Lavxias muaj kev paub txog tus kheej nrog lawv tus yam ntxwv, thiab kev sib txuas lus nrog lawv hauv Lavxias yuav ua rau lawv zoo siab.
03 Zoo li mus kav khw rau hnub Thursday - Thursday yog qhov nruab nrab siv nyiaj ntau tshaj plaws ntawm lub lim tiam rau cov neeg siv khoom hauv Lavxias, 57% siab dua hnub Monday. Cov neeg nyob hauv Lavxias nyiam khaws txhua yam lawv xav tau ua ntej hnub so thiab siv sijhawm hnub Friday thiab Saturday tsaus ntuj so thiab lom zem.
04 Tsis txhob ncua sijhawm - Thaum lub siab xav koom tes tau lees paub, lwm tus neeg muab khoom feem ntau yuav raug tso ncaj qha.
05 Muaj peev xwm yuav - Raws li xyoo 2022, Lavxias Federation muaj cov pej xeem ntawm kwv yees li 140 lab, lub khw loj, ib tus neeg GDP tshaj li US $ 15,000, thiab cov txiaj ntsig zoo rau kev noj qab haus huv.
06 Quotation Comparison - Cov neeg Lavxias zoo heev ntawm kev sib tham. Ua ntej, kev sib tw sab nraud tau nthuav tawm, nyiam ntau tus neeg sib tw, thiab ntau txoj kev tsis sib haum xeeb tau txais kev pom zoo kom tso cai rau cov neeg sib tw sib tw los txo tus nqi, thiab thaum kawg tau txais txiaj ntsig los ntawm nws.
07 Kev siab ncaj siab - Russia muaj ntau cov neeg siv khoom rov qab. Feem ntau hais lus, tsuav yog tus nqi tsim nyog thiab qhov ua tau zoo, cov neeg siv khoom koom tes yuav muab qhov tseem ceeb.
08 Tub nkeeg thiab ncua sij hawm - kev sib txuas lus nrog cov neeg siv khoom Lavxias feem ntau ntev dua.
09 Cov tub ntxhais hluas muaj feem yuav txais tej yam uas siab heev
10 Ua tib zoo mloog rau qhov zoo - thaum qhia cov khoom rau cov neeg siv khoom Lavxias, koj tuaj yeem hais txog cov khoom zoo thiab cov ntaub ntawv zoo. Nyob rau tib lub sijhawm, kev pabcuam zoo tom qab muag thiab kev txhawb nqa kev pabcuam kuj yog cov ntsiab lus zoo heev!
11 Zoo li kev sib tham nrog cov neeg ruaj khov thiab muaj kev paub dhau los - Hauv Russia, cov neeg tsis muaj 15-20 xyoo ntawm kev ua haujlwm tsis raug tso cai los sib tham sawv cev ntawm lub tuam txhab. Cov tuam txhab Lavxias nyiam hwm cov neeg laus.
12 Ua tib zoo saib cov kev ua koob tsheej
Post lub sij hawm: Jan-11-2024