Hauv 2021, kev lag luam hauv ntiaj teb tau nyob rau lub sijhawm muaj kev kub ntxhov. Raws li kev cuam tshuam ntawm lub sijhawm dhau los, kev noj haus hauv online thiab kev noj haus ntawm cov neeg siv khoom txawv teb chaws tau nce ntxiv, yog li kev sib koom ntawm kev lag luam hla ciam teb hauv kev lag luam txawv teb chaws tau qhia txog kev loj hlob tseem ceeb. Tib lub sijhawm, tom qab kev loj hlob sai, kev sib tw thiab kev sib tw kuj ua raws. Ua ntej tshaj plaws, ntau thiab ntau tus neeg siv khoom yuav xav tau ntau dua los xaiv cov npe lag luam lub vev xaib channel, uas txhais tau hais tias ntawm ib sab, cov neeg muag khoom yuav tsum ntxiv dag zog rau lawv tus kheej lub tsev lag luam thiab tib lub sijhawm them nyiaj ntau rau kev tsim kho ntawm cov khoom lag luam ywj pheej. ; Qhov thib ob, cuam tshuam los ntawm IDFA txoj cai, thawj qhov "ib-nres" kev lag luam qauv ntawm lub tuam txhab tau ntsib cov teeb meem loj dua. Cov neeg muag khoom yuav tsum tau ntsib ntau qhov kev nkag mus tau yooj yim, thiab tib lub sijhawm, lawv yuav tsum tau ntsib cov txiaj ntsig nyuaj ntxiv thiab kev tsom xam ib puag ncig los ntawm qhov no.
Kev lag luam thoob ntiaj teb hauv online khw muag khoom loj hlob los ntawm 26% hauv 2020, thiab cov ntaub ntawv kwv yees tias nws yuav loj hlob ntxiv: kev tshawb fawb tsis ntev los no qhia tau hais tias kev loj hlob txhua xyoo ntawm 29% ntawm tam sim no thiab 2025. Txawm hais tias nthuav ntau lub lag luam tib lub sijhawm tsis tas yuav tsum muaj kev lag luam. loj siab ntawm cov khoom muag, peev thiab cov neeg ua haujlwm zoo ib yam li yav dhau los, tab sis nrog "lub koob meej" ntawm kev lag luam hla ciam teb e-lag luam, kev nkag mus ntawm ntau tus neeg muag khoom tshiab kuj tseem ua rau muaj kev sib tw ua lag luam. Yog li ntawd, yuav ua li cas Nws yog ib qho tseem ceeb kom nkag mus rau hauv lub lag luam zoo ntawm lub sijhawm. Yog tias 2017 tau yog lub sijhawm zoo tshaj plaws los xa tawm hauv kev lag luam Esxias sab hnub tuaj, ces nws yog lub sijhawm los xav txog cov khw hauv qab no thaum kawg ntawm lub xyoo no thiab xyoo tom ntej.
1. Cov xya lub lag luam e-lag luam hla ciam teb no tau nyiam kev lag luam
1. Brazil
Brazil yog lub lag luam e-lag luam tseem ceeb tshaj plaws hauv Latin America, suav txog 33% ntawm nws cov lag luam tag nrho, thiab tsuas yog Latin American lub teb chaws nyob rau hauv lub ntiaj teb sab saum toj 10 xyoo 2019. Cov ntaub ntawv qhia tau hais tias Brazil lub lag luam e-commerce cov nyiaj tau los hauv 2019 yog US $ 16 nphom, nws xav tias yuav ncav cuag US $ 26.5 nphom xyoo no, thiab xav tias yuav tshaj $ 31 nphom hauv xyoo 2022. Tsis tas li ntawd, raws li kev tshawb fawb ntawm "Brazilian cov neeg yuav khoom hauv online thiab lawv siv kev hla ciam teb e-lag luam" ua los ntawm Lub koom haum Brazilian Retail Association (SBVC) koom tes nrog Ferraz Kev Tshawb Fawb Kev Lag Luam, 59% ntawm cov neeg yuav khoom hauv online nyiam mus yuav khoom txawv teb chaws Cov vev xaib thiab cov apps. 70% ntawm cov neeg uas tau sim kev yuav khoom hauv online tau yuav cov khoom suav hauv online los ntawm kev hla ciam teb. Hais txog kev hais lus, Suav cov khoom lag luam tau txais txiaj ntsig zoo los ntawm Brazilian cov neeg yuav khoom.
2. Mexico
Raws li kev lag luam loj thib ob hauv Latin America, Mexico lub lag luam e-lag luam tau dhau los ua neeg nyiam. Cov ntaub ntawv qhia tau hais tias tag nrho qhov loj ntawm Mexican e-lag luam kev lag luam hauv 2021 yuav yog 21.2 billion US dollars, thiab qhov chaw tsim khoom lag luam loj heev. Lub teb chaws txoj kev lag luam e-lag luam xav tias yuav ncav cuag $ 24.3 nphom hauv 2024. Ze li ib nrab ntawm Mev cov neeg yuav khoom hauv online tau hla ciam teb, siv ntau dua $ 9.6 nphom hauv kev lag luam thoob ntiaj teb. Lub teb chaws tseem muaj kev nkag mus rau digital siab, nrog txog 70 feem pua ntawm cov neeg Mev muaj lub xov tooj smartphone thiab nkag mus hauv internet.
3. Colombia
Colombia yog lub lag luam loj thib plaub hauv Latin America. Txawm hais tias kev lag luam e-lag luam hauv lub tebchaws tsuas yog $ 7.6 nphom hauv 2019. Tab sis raws li AMI (American Market Intelligence) kev kwv yees, Colombia kev lag luam e-lag luam yuav loj hlob ntawm tus nqi ntawm 150% mus rau $ 26 billion los ntawm 2022. Qhov kev vam meej no yog ua tau. vim hais tias, ntawm ib sab, venture peev tau txuas qhov tseem ceeb rau Latin American lag luam nyob rau hauv ob peb xyoos dhau los, thiab ntawm qhov tod tes, nws kuj yog qhov tshwm sim los ntawm kev txhawb nqa ntawm tsoomfwv Colombian.
4.The Netherlands
Lub lag luam Dutch e-lag luam tam sim no muaj nqis txog $ 35 nphom thiab xav tias yuav loj hlob mus txog $ 50 nphom hauv plaub xyoos xwb. 54% ntawm cov neeg yuav khoom hauv online xaiv mus yuav khoom hla ciam teb, qhia tias lawv txaus siab yuav los ntawm cov neeg lag luam uas tsis yog Dutch lossis tsis paub yog tias kev yuav khoom thiab tus nqi raug. Hauv 2020, tus naj npawb nruab nrab ntawm kev yuav khoom los ntawm cov neeg siv khoom online hauv Netherlands tau nce 27%.
5.Belgium
Tam sim no Belgian e-lag luam kev lag luam me me ntawm $ 13 nphom, tab sis nws loj hlob ntawm qhov xav tsis thoob 50%.
Nyob rau tib lub sijhawm, 72% ntawm Belgian cov neeg yuav khoom digital tau siv los yuav hla ciam teb, uas txhais tau tias ntau lab tus neeg yuav khoom hauv online txaus siab siv nyiaj ntau dua los sim cov npe tsis paub thiab cov tub lag luam yog tias kev yuav khoom thiab cov khoom muaj nqis rau lawv lub sijhawm.
6. Poland
Cov ntaub ntawv kwv yees tias Polish e-lag luam lag luam loj hlob ntawm qhov xav tsis thoob ntau dua 60% hauv ib xyoos thiab yuav ncav cuag $ 47 nphom los ntawm 2025. Tsis zoo li ntau lwm lub khw, kev nkag mus hauv internet hauv lub tebchaws yuav luag 100%, txawm li cas los xij, tam sim no, tsawg dua. Ntau tshaj 20% ntawm Polish cov neeg yuav khoom hauv online ua kev yuav khoom hla ciam teb.
7.Indonesia
Thaum daim ntawv teev npe no tsom mus rau Latin America thiab European kev lag luam, peb tsis tuaj yeem hais txog Indonesia. Indonesia muaj plaub tus neeg coob tshaj plaws hauv ntiaj teb thiab muaj kev lag luam loj. Cov ntaub ntawv kwv yees tias kev muag khoom hauv e-lag luam hauv lub tebchaws yuav tsum ncav cuag $ 53 nphom xyoo no thiab siab tshaj $ 100 nphom hauv 2025. Vim tias kev lag luam Indonesian muaj kev txwv nruj rau cov khoom hla ciam teb, nws tsis haum rau cov neeg muag khoom hla ciam teb uas yog koom nrog hauv kev xa khoom poob. Txawm li cas los xij, ntawm qhov tod tes, lub sijhawm yuav muaj ntau dua rau cov neeg muag khoom uas txhawb nqa shipping los ntawm tsev.
Txawm hais tias tsis muaj ntau tus neeg yuav khoom hauv online hauv kev ua lag luam no, uas nyob rau qib plaub ntawm cov pej xeem hauv ntiaj teb, qhov xwm txheej tau hloov pauv raws li kev sib kis. Tshwj xeeb tsis ntev los no, Thawj Tswj Hwm tau hais ncaj qha tias nws yuav siv sijhawm luv tshaj plaws los tsim Indonesia rau hauv kev lag luam digital hauv cheeb tsam ASEAN. Template.
2. Puas yog kev lag luam hla ciam teb tseem tsim nyog ua hauv 2022?
Nrog rau kev sib sib zog nqus ntawm kev lag luam thoob ntiaj teb kev lag luam, ntau thiab ntau lub lag luam tau txaus siab rau txoj hauv kev txhim kho coj los ntawm kev lag luam hla ciam teb e-lag luam. Raws li ib qho kev lag luam tawm tshiab, kev lag luam hla ciam teb e-lag luam yog tso siab rau nws qhov zoo ntawm online, multilateral, localization, non-contact delivery, short exchange chain, etc., nrog rau kev loj hlob sai, rau kev nthuav dav kev lag luam thiab kev loj hlob yav tom ntej. ntau tus neeg muag khoom thiab cov lag luam ua lub luag haujlwm zoo. Raws li 2020 Tuam Tshoj E-lag luam Daim Ntawv Qhia Tshaj Tawm los ntawm Ministry of Commerce thaum lub Cuaj Hli xyoo no, kev lag luam hla ciam teb e-lag luam tam sim no qhia txog kev txhim kho hauv qab no: Qhov ntsuas ntawm hla ciam teb e-lag luam xa tawm thiab xa tawm tswj kev loj hlob sai. : Hauv xyoo 2020, kev lag luam hla ciam teb hauv e-lag luam tau nce zuj zus Raws li cov ntaub ntawv ntawm General Administration of Customs, tag nrho cov khoom xa tawm thiab xa tawm ntawm kev lag luam hla ciam teb e-lag luam hauv Suav teb tau txog 1.69 trillion yuan, nce 31.1% ntawm a piv rau hauv paus.
Duab qhov chaw "2020 Tuam Tshoj E-commerce Report"
Kev lag luam hla ciam teb e-lag luam ntshuam thiab xa tawm cov khoom lag luam muaj qhov siab siab thiab kev loj hlob sai: Los ntawm kev xav ntawm cov khoom lag luam, kaum sab saum toj ntawm hla ciam teb e-lag luam muag khoom xa tawm hauv nruab nrab xyoo 2020 suav txog 97%, thiab textile raw cov ntaub ntawv thiab textiles accounting rau 97%. Cov khoom, optics, kho mob thiab lwm yam twj paj nruag; watches thiab moos; cov twj paj nruag, tawv, pluab thiab cov khoom; lub nra;
Duab qhov chaw "2020 Tuam Tshoj E-commerce Report"
Cov neeg ua lag luam hla ciam teb e-lag luam tau muaj ntau haiv neeg: Los ntawm kev xav ntawm cov neeg koom tes ua lag luam, kaum qhov chaw tshaj plaws rau Tuam Tshoj txoj kev lag luam hla ciam teb e-lag luam muag khoom xa tawm yog: Malaysia, Tebchaws Meskas, Singapore, United Kingdom, Philippines, Lub Netherlands, Fabkis, Kaus Lim Qab Teb, Hong Kong, Tuam Tshoj, Saudi Arabia. Nyob rau tib lub sijhawm, raws li cov ntaub ntawv thib peb tau tshaj tawm los ntawm ntau lub koom haum tso cai, kev loj hlob ntawm Tuam Tshoj txoj kev lag luam hla ciam teb yuav tsis tso tseg rau xyoo 2022: kev lag luam thoob ntiaj teb hla ciam teb e-lag luam ntim yuav tsum ncav cuag 1.25 trillion. US nyiaj xyoo 2021; Qhov ntsuas ntawm hla ciam teb e-lag luam xa tawm thiab xa tawm mus txog 1.98 trillion yuan, nce 15%. Ze li ntawm 70% ntawm cov neeg siv khoom txawv teb chaws ntseeg tias Suav hom tseem ceeb heev rau lub ntiaj teb niaj hnub no, thiab yav tom ntej ntawm Suav hom tuaj yeem xav tau; Hauv kev xaus, kev lag luam hla ciam teb e-lag luam muaj peev xwm zoo nyob rau yav tom ntej thiab tau dhau los ua kev lag luam tawm tshiab, thiab hla ciam teb e-lag luam muag khoom xa tawm hauv Suav teb Ntawm tsib qhov chaw tshaj plaws, peb lub khw nyob rau sab hnub tuaj Asia, kub. xiav dej hiav txwv lag luam.
Post lub sij hawm: Oct-17-2022