Cov neeg lag luam txawv teb chaws hauv 2021 tau ntsib ib xyoos ntawm kev xyiv fab thiab kev tu siab! 2021 kuj tseem tuaj yeem hais tau tias yog ib xyoos uas "kev kub ntxhov" thiab "lub cib fim" nyob ua ke.
Cov xwm txheej xws li Amazon lub npe, nce nqi thauj khoom, thiab kev sib tsoo platform tau ua rau kev lag luam txawv teb chaws poob siab. Tab sis tib lub sijhawm, e-lag luam kuj tau pib nce ntawm qhov ceeb toom. Nyob rau hauv xws li e-lag luam keeb kwm yav dhau, yuav ua li cas kom tau raws li lub sij hawm thiab txeeb tshiab tiam sis kuj yog ib txoj hauj lwm nyuaj rau kev lag luam txawv teb chaws.
Yog li dab tsi yog qhov kev cia siab rau kev lag luam txawv teb chaws hauv 2022?
01
E-lag luam cov neeg siv khoom xav tau nce siab thaum muaj kev sib kis
Xyoo 2020, tus kabmob tshiab tau kis thoob ntiaj teb, thiab cov neeg siv khoom tau tig mus rau kev siv online ntawm qhov loj, uas txhawb kev loj hlob sai ntawm kev lag luam e-lag luam thoob ntiaj teb thiab kev lag luam wholesale. Kev yuav khoom hauv online tuaj yeem hais tias yog ib feem ntawm cov neeg siv khoom lub neej.
Nrog rau kev nce hauv online platforms, cov neeg siv khoom muaj kev xaiv ntau dua, thiab cov neeg siv khoom xav tau kuj tau nce ntxiv. Lawv kuj vam tias kev lag luam tuaj yeem muab cov kev pabcuam omni-channel rau cov neeg siv khoom.
Los ntawm 2019 txog 2020, e-lag luam muag khoom muag hauv 19 lub tebchaws hauv Tebchaws Europe, Asmeskas thiab Asia Pacific tau ntsib kev loj hlob sai ntawm ntau dua 15%. Kev loj hlob txuas ntxiv ntawm kev xav tau sab nraud tau tsim qhov chaw zoo ntxiv rau kev lag luam hla ciam teb e-lag luam xa tawm hauv 2022.
Txij li thaum muaj kev sib kis, feem ntau ntawm cov neeg siv khoom lag luam yuav pib los ntawm kev yuav khoom hauv online, thiab lawv yuav dhau los ua kev lag luam hauv online. Raws li AI Thority txheeb cais, 63% ntawm cov neeg siv khoom tam sim no yuav khoom hauv online.
Txij li thaum muaj kev sib kis, feem ntau ntawm cov neeg siv khoom lag luam yuav pib los ntawm kev yuav khoom hauv online, thiab lawv yuav dhau los ua kev lag luam hauv online. Raws li AI Thority txheeb cais, 63% ntawm cov neeg siv khoom tam sim no yuav khoom hauv online.
02
Kev nce ntawm kev lag luam kev lag luam
Kev sib kis tsis tau tsuas yog ua rau muaj kev hloov pauv ntawm cov neeg siv khoom lag luam, tab sis kuj yog ib qho kev hloov pauv loj tshaj plaws yog cov neeg siv kev sib raug zoo tau nce, thiab kev lag luam e-lag luam tau maj mam tshwm sim.
Raws li kev txheeb cais los ntawm AI Thority, los ntawm qhov kawg ntawm 2021, ntau dua 57% ntawm lub ntiaj teb cov pej xeem tau sau npe tsawg kawg ib lub social media platform.
Ntawm cov kev tshaj xov xwm no, platforms xws li Facebook thiab Instagram yog tus thawj coj, thiab ob lub social media giants tau txeeb lub sijhawm no los pib kev lag luam e-lag luam ib zaug.
Facebook tau ntxiv qhov tshiab uas tso cai rau cov lag luam thiab cov tib neeg los tsom rau cov neeg siv khoom muaj peev xwm los ntawm Facebook los tsav cov khoom lag luam thiab nce kev muag khoom.
Instagram tseem tab tom pib tawg mus rau hauv kev lag luam e-lag luam, tshwj xeeb tshaj yog nrog nws "kev yuav khoom" feature. Cov lag luam thiab cov muag khoom tuaj yeem siv "khoom muag" los muag ncaj qha ntawm Instagram app, uas tuaj yeem hais tias yog qhov zoo tshaj plaws ntawm kev sib raug zoo nrog kev lag luam e-lag luam.
Qhov tseem ceeb, cov neeg siv khoom siv social media yog 4 npaug ntau dua yuav yuav.
03
Hla ciam teb e-lag luam platform cov neeg siv khoom nce ntxiv
Txij li thaum muaj kev sib kis, lub teb chaws lub qhov rooj tsis tau qhib, thiab cov neeg ua lag luam txawv teb chaws tsis tuaj yeem nkag mus rau Tuam Tshoj mus yuav khoom. Hauv 2021, tus naj npawb ntawm cov neeg siv khoom siv ob qho tib si hauv tsev thiab hla ciam teb e-lag luam platform yuav nce ntxiv. Lub sijhawm loj no tuaj yeem hais tau tias tsis tau muaj dua. Nws yog qhov pom tau tias cov neeg siv ntawm cov platforms no yuav nthuav dav ntxiv rau xyoo 2022.
Lub teeb liab uas cov neeg siv khoom tau pib nkag mus rau hauv kev lag luam online kuj tuaj yeem hais tias yog lub sijhawm zoo rau cov tuam txhab los txhim kho lawv cov kev sib tw.
Vim muaj cov neeg tuaj saib coob ntawm cov platforms hauv online, piv rau offline cib-thiab-mortar khw muag khoom, online platforms tau txais cov neeg siv khoom yooj yim dua.
Txoj kev hla ciam teb e-lag luam taug qab yog qhov tsis muaj kev ntseeg siab txog trillion-dollar kub khiav. Nrog rau kev txhim kho tas mus li thiab kev tswj hwm ntawm kev lag luam, cov neeg muag khoom hauv nws tau npaj ntau lub peev xwm ntawm cov npe, cov khoom lag luam, cov khoom lag luam, cov saw hlau, thiab kev ua haujlwm. xav tau ntau ntxiv. Nrog rau kev nce nrawm ntawm cov neeg nkag mus rau hauv kev lag luam hla ciam teb e-lag luam, kev sib tw ntawm cov tuam txhab lag luam txawv teb chaws rau kev lag luam ntawm peb tog e-lag luam platforms tau dhau los ua nruj dua. Tus qauv yog qhov nyuaj los txhawb lub tuam txhab txoj kev loj hlob mus ntev, thiab kev tsim kho ntawm tus kheej ua haujlwm platforms tau dhau los ua tus qauv kev loj hlob ntawm kev lag luam hla ciam teb rau yav tom ntej.
04
Lub xeev tseem txhawb kev tsim kho tshiab ntawm kev lag luam hla ciam teb e-lag luam
Txij li xyoo 2018, plaub txoj cai tseem ceeb ntawm kev lag luam hla ciam teb e-lag luam tawm hauv Suav teb tsim nyog tau txais kev saib xyuas thiab saib xyuas. Lawv yog:
(1) "Daim Ntawv Ceeb Toom Txog Cov Cai Se rau Cov Muag Khoom Muag Khoom Muag hauv Kev Lag Luam Hla Tebchaws E-lag luam Kev Ua Lag Luam Hauv Cheeb Tsam", Lub Cuaj Hli 2018
(2) "Kev Tshaj Tawm Txog Kev Tshaj Tawm Txog Kev Tshaj Tawm Kev Tshaj Tawm ntawm Hla Tebchaws E-lag luam Kev Lag Luam-rau-Kev Lag Luam Export Saib Xyuas", Lub Rau Hli 2020
(3) "Kev Pom Zoo rau Kev Txhim Kho Cov Qauv Tshiab thiab Cov Qauv Ua Lag Luam Txawv Tebchaws", Lub Xya Hli 2021
(4) Regional Comprehensive Economic Partnership (RCEP), Lub Ib Hlis 2022
Cov ntaub ntawv qhov chaw: tsoomfwv cov vev xaib xws li Ministry of Commerce
"Cov Kev Pom Zoo ntawm Kev Txhim Kho Cov Qauv Tshiab thiab Cov Qauv ntawm Kev Lag Luam Txawv Tebchaws" tau hais meej meej tias yuav tsum "txhawb kev siv cov thev naus laus zis tshiab thiab cov cuab yeej tshiab los ua kom muaj kev loj hlob ntawm kev lag luam txawv teb chaws, txhim kho cov kev txhawb nqa rau kev txhim kho ntoo khaub lig. - ciam teb e-lag luam, thiab txhawb nqa ib pab pawg ntawm cov lag luam tawm txawv teb chaws zoo tshaj plaws".
Xyoo 2022, kev lag luam e-lag luam hla ciam teb ntawm kev tshaj tawm txawv teb chaws tuaj yeem ua rau "xyoo loj".
Nws tau ze li ntawm 20 xyoo txij li kev txhim kho ntawm kev lag luam e-lag luam, thiab cov qauv kev lag luam e-lag luam tau dhau los ua ntau yam kev hloov pauv loj. Txawm hais tias yav dhau los 2021 tuaj yeem hais tau tias yog lub xyoo tsis zoo rau ntau lub tuam txhab lag luam txawv teb chaws, txawm tias qhov txiaj ntsig zoo li cas, cov tuam txhab lag luam txawv teb chaws yuav tsum tau kho lawv lub siab thiab pib tshooj tshiab hauv 2022.
Post lub sij hawm: Aug-10-2022