B2B is getting more and more volume. Many foreign trade people began to use GOOGLE PPC or SEO to introduce traffic. SEO is slower than snails: PPC can bring traffic on the same day.
I have operated PPC advertising on 2 websites, and today I will share a little bit of experience about the bottom bidding method:
1 After completing the PPC advertisement, it is recommended to select as many clicks as possible so that the advertising data can run first
2 Many people use “exact match” in order to save money:
Actually it is not recommended
3 The best way is to open broad match first and let the ad burn first. Broad match has a lot of inaccurate traffic.
This also brings a benefit when the ad runs for 5-7 days: we can set these keywords with inappropriate traffic as negative words
4 Broad match has been open for a while and can be converted into phrase match: At this time, you can increase bids for precise traffic
5 Going back to 1 above, we assume that the advertising operation has enough traffic data for a period of time:
Assuming 8 yuan per click, 300 clicks this month, the total cost is 2400, 30 inquiries are generated, and each inquiry is estimated to be 100 yuan
At this moment, we know that each conversion is 100 yuan
6 After 5, we know that each conversion is 100 yuan. At this time, we can choose the bidding method with more conversions: choose the bidding method with more conversions, and set the conversion cost to 110 yuan
The benefits are as follows:
The campaign “makeup brush” has already collected some conversion data, so the bidding can be upgraded to a target CPA bidding strategy
Target CPA bidding strategy helps to capture high-intent customer groups, increase customer stickiness, and reduce conversion costs on the premise of getting more conversions: data
After changing the bid, there will be a day or two that will cost more than the daily budget or nothing. Don’t worry, the monthly cost will be controlled within the daily budget * 30.4, and the daily budget will not exceed twice the set budget; so don’t worry How to fluctuate in the middle, the system needs at least one week to learn the algorithm model, and it will stabilize after the learning period.
7 When the advertisement is fully running, you also know which keywords can bring accurate inquiries and accurate traffic: At this time, some advertisements can choose manual bidding: At this time, PPC will have a bidding model curve to show what price can be seen corresponding click
8 Add your target country market to double your bids in key target markets
9 The computer side can be +50%-100%, the mobile side can be reduced a little
PS; Is this how your advertisements operate? I hope to share with you. You can leave a message in the comment area, thank you!
Post time: Oct-17-2022