Olemba:K Ganesh,Ramanath KB,Jason D Li,Li Yuanpeng,Tanmay Mothe,Hanish Yadav,Alpesh Chaddha ndi Neelesh Mundra
Intaneti yapanga “mlatho” wolumikizirana wosavuta komanso wothandiza pakati pa ogula ndi ogulitsa padziko lonse lapansi. Ndi kukwera kwa matekinoloje othandizira monga kulipira kotetezeka, kutsata madongosolo ndi ntchito zamakasitomala, msika wapadziko lonse wa e-commerce wakula kwambiri. Malonda a e-commerce padziko lonse lapansi akuyembekezeka kukula kuchokera ku $ 400 biliyoni mu 2016 mpaka $ 1.25 thililiyoni mu 2021. Monga mtsogoleri wazomwe zikuchitika, kuyambira 2012 mpaka 2016, kukula kwa msika wamalonda wamalonda ku China wakula kuchokera ku RMB. 293.7 biliyoni mpaka RMB 1,280.1 biliyoni. Izi makamaka chifukwa cha mfundo ziwiri: 1) kumasulidwa mwadzidzidzi kwa zofuna za ogula malire; 2) malo oyang'anira msika otayirira. Kupanga mawebusayiti a pa intaneti, ukadaulo wapa social media komanso ukadaulo wazinthu zathandiziranso kwambiri kulimbikitsa chitukuko cha malonda a e-border. Pambuyo pake, boma la China lidalimbikitsanso chitukuko cha malonda a e-border popanga malo ochitira malonda aulere komanso kulimbikitsa ntchito ya "Belt and Road". Mabizinesi monga Cross-border, Amazon ndi Tmall agwiritsa ntchito mokwanira mfundo zoyenera ndipo pang'onopang'ono adapeza gawo lolimba lazamalonda aulere. Makampani otsogola otsogola bwino komanso makampani azinthu zachitatu mderali akukonzekera kutenga mwayi pakukula kwa malonda pamisika ya Belt and Road. Komabe, poyambitsa ndondomeko zoyendetsera boma ndi boma komanso luso lowongolera mitengo yamalonda, kukula kokulirapo kwa msika wamalonda ku China kudzakhala koyenera. Kuphatikiza apo, makampaniwo amakumananso ndi zovuta zambiri, monga kuda nkhawa ndi mtundu wa zinthu zomwe zili m'malire, njira zosagwira ntchito zololeza milatho, komanso njira zopanda ungwiro zothetsera mikangano. Motsogozedwa ndi China, kugulitsa malire kumadzetsa chilimbikitso chatsopano mtsogolo mwamalonda a e-commerce. Ndi kusamveka kwapang'onopang'ono kwa malire a malo, makampani ofunikiradi adzatha kuwoloka malire ndikuvomereza kuyesedwa kwankhanza kwa mfuti zenizeni pamsika wapadziko lonse lapansi. Makampani omwe amagulitsa adzatha kulembanso malamulo a masewerawa pogwiritsa ntchito ubwino wawo; pomwe mabungwe omwe amabwerera mowawa akuyenera kukonzanso njira zawo ndikudikirira mwayi.
Mwachidule
Intaneti yapanga “mlatho” wolumikizirana wosavuta komanso wothandiza pakati pa ogula ndi ogulitsa padziko lonse lapansi. Msika wapadziko lonse wa e-commerce wakula mokulirapo ndi kupita patsogolo kwaukadaulo wothandizira monga kulipira kotetezeka, kutsata madongosolo, ndi ntchito zamakasitomala. Kuchokera ku 2014 mpaka 2017, malonda ogulitsa e-commerce padziko lonse (zogulitsa kapena ntchito, kupatula matikiti oyendayenda ndi zochitika, ndi zina zotero) adakula kuchokera ku $ 1.336 trilioni kufika pa $ 2.304 trilioni, ndipo chiwerengerochi chikuyembekezeka kufika $ 4.878 trillion mu 2021. Panthawi yomweyi. , gawo la e-commerce pakugulitsa kwapadziko lonse lapansi lakula kuchoka pa 7.4% mpaka 10.2%, ndipo akuyembekezeka kufika 17.5% pofika 2021. Kuchokera ku 2017 mpaka 2022, malonda onse ogulitsa e-commerce ku China akuyembekezeka kukula kuchokera ku US $ 499.015 biliyoni kufika ku US $ 956.488 biliyoni. Mu 2015, e-commerce idangokhala 15.9% yokha ya malonda onse ogulitsa ku China, koma gawoli likuyembekezeka kufika 33.6% mu 2019. Malinga ndi kuwerengetsa uku, kukula kwa e-commerce ku China ndikokwera kale kuposa kuchuluka kwapadziko lonse lapansi. Voliyumu yapadziko lonse lapansi yama e-commerce ikuyembekezeka kukula kuchoka pa $400 biliyoni mu 2016 kufika $1.25 thililiyoni mu 2021, 26% chaka ndi chaka. Zomwe zimayendetsa kumbuyo kwake ndi kutchuka kwambiri kwa mafoni a m'manja ndi intaneti, mpikisano wowopsa wazinthu zosiyanasiyana, komanso kupititsa patsogolo kuzindikira kwa ogula. Tikayang'ana m'mbuyo pa chitukuko cha zaka makumi angapo zapitazi, zinthu monga kusowa kwa zinthu za m'deralo, kuchepa kwapang'onopang'ono kwa masitolo ogulitsa zinthu, kutsika kosalekeza kwa ndalama, ndi kuwongolera kwa kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka anthu. -malonda a m'malire.
Msika wa e-commerce waku China
Kukula kwa e-commerce ku China
E-commerce ku China yakula mwachangu m'zaka zingapo zapitazi - mu 2016, kukula kwa msika waku China e-commerce kunali pafupifupi US $ 403.458 biliyoni, chiwerengerochi chidakwera mpaka 499.15 biliyoni mu 2017, ndipo chikuyembekezeka kupitilira 956 biliyoni mu 2022. . mpikisano waukulu pamsika wa e-commerce.
Zomwe zimayambitsa kukulaGulu lopeza ndalama zapakati ndilo mphamvu yaikulu yogulitsira malire. Ali ndi mphamvu zogulira komanso kufunafuna moyo wabwino (kuphatikiza kufunafuna zinthu zabwino / zodziwika bwino). Izi zikutanthauza kuti ali okonzeka kugula zinthu kuchokera kutsidya lina kudzera munjira zogulitsira pa intaneti zodutsa malire malinga ngati mtengo wake uli wokhutiritsa (malinga ngati mtengo wogulitsira kunja kwa katunduyo kuphatikiza ndalama zotumizira ndi mitengo yotsika kuposa mtengo wogulitsa ku China) . M'zaka zisanu zikubwerazi, kukula kwa gulu lapakati la China la ndalama zapakati lidzapitiriza kukula (chiwerengero cha kukula kwapachaka cha pafupifupi 3%), ndipo mlingo wa ndalama udzawonjezeka (avareji ya kukula kwa 5% mpaka 7%), yomwe zidzawonjezera mphamvu zogulira za gululi. Mphamvu zogulira zolimba komanso kufunikira kwazinthu zabwino kupititsa patsogolo kukula kwa msika wogulitsa pa intaneti. Kuphatikiza apo, boma la China likuthandiziranso kwambiri kupititsa patsogolo malonda ogulitsa pa intaneti m'malire ndi cholinga chotumiza zinthu zakunja ku China. China yakhazikitsa madera angapo ochita malonda aulere mdziko muno, odzipereka kulimbikitsa chitukuko chamakampani ogulitsa ma e-commerce (monga malo osungira katundu). Ukadaulo umagwiranso ntchito yofunika kwambiri popititsa patsogolo chitukuko cha malonda odutsa malire: Masiku ano, ogula amatha kuyang'ana zinthu padziko lonse lapansi popanda kusiya nyumba zawo ndikungodina pazenera la foni yawo yam'manja. Ogulitsa malonda saliponso m'masitolo a njerwa ndi matope, koma akusunthira kwambiri ku mawebusaiti a pa intaneti, malo ochezera a pa Intaneti ndi mapulogalamu a m'manja kuti apatse ogula njira zosiyanasiyana zogulitsira. Kuphatikiza pa kubweretsa malonda a omni-channel, matekinoloje omwe akubwera athandizanso kwambiri luso lazothandizira. Pambuyo pakuphatikizana kosasunthika kwa njira zogulitsira pa intaneti ndi maukonde a Logistics, zambiri zamagalimoto zimawonekera bwino, kupangitsa kuti ogula azitha kufunsa ndikutsata maoda nthawi iliyonse, kulikonse. Kusavuta kugula pa intaneti kupitilira kulimbikitsa kukula kwa malonda a e-border.
Kudutsa malire e-commerce ku China
Msika wogulitsa pa intaneti waku China wakula kwambiri pazaka zingapo zapitazi: Pakati pa 2012 ndi 2016, kuchuluka kwapaintaneti ku China kudakwera kuchokera pa RMB 293.7 biliyoni kufika pa RMB 1,280.1 biliyoni, kukula kwapakati pachaka ndi 44%.
1 Kulowetsa ndi kutumiza kunja
Magawo azinthu zomwe ogula aku China amagula kuchokera kumisika yapadziko lonse lapansi (monga United States, Japan, Germany, South Korea, Australia, Netherlands, France, United Kingdom, Italy, New Zealand, ndi zina zotero) kudzera pamapulatifomu a e-commerce makamaka zodzoladzola ndi mankhwala azaumoyo, mabuku ndi ma CD, Zovala ndi zowonjezera, ndi zida zamakompyuta ndi mapulogalamu. Nthawi yomweyo, China ikutumizanso mafoni am'manja ndi zida, mafashoni, thanzi ndi kukongola, zamagetsi ogula, masewera ndi zinthu zakunja ku United States, United Kingdom, Hong Kong, Brazil, Germany, France, Russia, Japan ndi South Korea. Zina mwazo, kuchuluka kwa zinthu zosiyanasiyana, kukhathamiritsa kwa mawu, kuchuluka kwa kufalikira kwa madera, kuwongolera bwino, komanso mitengo yowoneka bwino ndizinthu zazikulu zomwe zikuyendetsa kukula kwa malonda omwe tawatchulawa.
2 Kusanthula nkhani
Kuwongolera mitengo yamitengo:Kubwera kwa matekinoloje atsopano kwabweretsa mitengo yowonekera kwa ogula, ogulitsa malonda ndi nsanja za e-commerce. Poganizira kuti ogula atha kugula mosavuta kumayiko akunja mothandizidwa ndi malonda amalonda odutsa malire, ogulitsa ena akuzindikira pang'onopang'ono kuti kusiyana kwamitengo pakati pa madera osiyanasiyana padziko lapansi komanso pa intaneti komanso pa intaneti kungayambitse vuto la kusalinganika kwa ndalama pakati pa madera osiyanasiyana komanso zimakhudza msika. phindu. Izi zimaonekera makamaka m'makampani opanga zinthu zapamwamba. Chifukwa chake, ma brand ambiri akulu ayamba kusintha mitengo kuti achepetse kusiyana kwamitengo pakati pa madera, zomwe zimachepetsa kukopa kwa kugula m'malire mpaka pamlingo wina.
Makampani otsogola otsogola bwino komanso makampani amtundu wachitatu mderali akukonzekeranso kufulumizitsa kuyesetsa kwawo kuti apindule ndi zomwe zikukula pamsika wa Belt and Road. SF Express yakhazikitsa bizinesi yobwereketsa yolumikizidwa ndikumanga nsanja ya e-commerce pamsika waku Russia; Best Huitong wakhazikitsa malo otumizirana ma e-commerce opitilira malire komanso malo ogawa ku Xinjiang kuti alumikizane ndi misika yaku Central Asia ndi Europe. "Cloud Warehouse" ikhoza kuthandiza ogulitsa aku China akumaloko kuchita malonda a digito Silk Road; Li & Fung Logistics yamanga malo okwana 1 miliyoni masikweya phazi ku Singapore kuti akwaniritse kufunikira kokulirapo kwa ASEAN e-commerce atumiza.
Kukula kwa e-commerce ku China
Kuyang'ana m'tsogolo, kufunikira kwa ogula pazinthu zotsika mtengo zakunja kudzapititsa patsogolo chitukuko cha msika wogulitsa pa intaneti. Komabe, pamene olamulira akuwonjezera chidwi chawo, phindu lamtengo wapatali lomwe poyamba linkasangalatsidwa ndi malonda ogulitsa malire lidzakhala lofooka, ndipo chitukuko cha msika chidzachepa pang'onopang'ono. M'malingaliro a McKinsey, ndi kukhazikitsidwa kwa ndondomeko zoyendetsera boma ndi kuwongolera kwaukadaulo kwamitengo yogulitsira mayendedwe, kukula kopitilira muyeso kwamisika yam'malire ku China kudzakhala koyenera. Kuphatikiza apo, boma lachitapo kanthu kuti lithandizire kuti malonda a e-border odutsa malire akhale abwino komanso okhazikika.
1 Zochita za boma
Ndondomeko yatsopano yamisonkho:Boma lakhala likuwongolera mosalekeza mfundo zamisonkho zamalonda odutsa m'malire kuti ziwongolere dongosolo lamakampani ndikukwaniritsa chitukuko chathanzi komanso choyenera. Kumbali imodzi, kukhazikitsidwa kwa ndondomeko yatsopano ya msonkho kudzabweretsa kuwonjezeka kwa msonkho wa positi, motero kusokoneza kugula kwaumwini; kumbali ina, pambuyo pa kukhazikitsidwa kwa msonkho watsopano wa msonkho, msonkho wa msonkho wa malonda a malonda a malire udzachepetsedwa, zomwe zidzabweretse phindu ku nsanja za e-commerce. Kuphatikiza pa kusintha kwa ndondomeko zamisonkho, boma lakhazikitsanso mizinda yoyendetsa maulendo / malo osungiramo malonda odutsa malire kuti akope makampani osiyanasiyana amalonda odutsa malire ndikulimbikitsa chitukuko cha mafakitale. Ndondomeko yatsopano yamisonkho ithandiza kulimbikitsa ulamuliro wa boma, kuchepetsa kuzemba misonkho, ndi kuonjezera ndalama zamisonkho zodutsa malire. Ikhozanso kukulitsa gulu la katundu wotumizidwa kunja mwa kusintha ndondomeko ya msonkho, monga kukweza msonkho wapamwamba pa zinthu zamtengo wapatali, kulimbikitsa kuitanitsa katundu wa mchira wautali, osati katundu wogulitsidwa kwambiri. Kuchepetsa msonkho wa positi kumapangitsanso kuti ogula atembenuke kwambiri kuti atumize makalata kuzinthu zotsika mtengo / zotsika mtengo. Pofuna kuonetsetsa kuti kusintha kwabwino komanso kukhazikitsidwa bwino kwa ndondomeko yatsopano ya msonkho, boma la China layimitsa kukhazikitsidwa kwa ndondomeko yatsopano ya msonkho mpaka kumapeto kwa 2018 chifukwa cha kulingalira. Kulimbikitsa ntchito yomanga madera amalonda aulere: China yakhala ikulimbikitsa ntchito yomanga madera ochita malonda aulere kuyambira pomwe Shanghai idakhazikitsa malo oyamba amalonda aulere mu 2013. Pambuyo pa 2015, malo osiyanasiyana adayamba kutengera chitsanzo ichi, motero kukulitsa malo ogulitsa ufulu kudziko lonse lapansi. . Mpaka pano, pali madera 18 amalonda aulere ku China. Kukhazikitsidwa kwa malo/malo osungiramo zinthu zaulere komanso kukulira kwa mizinda yoyeserera ya e-commerce kwalimbikitsanso makampani opanga ma e-commerce kuti azichita bizinesi yodutsa malire. Kuonjezera apo, ndondomeko zotsatiridwa m'malo ochitira malonda aulere zimathandizanso kuwongolera bwino kwa kayendetsedwe ka malonda a e-commerce ndi kuphatikiza kwachuma m'madera. Opereka chithandizo cha Logistics motsogozedwa ndi SF Express akufunitsitsanso kulumphira pa "cross-border e-commerce" masitima apamtunda, ndipo ayamba kugwira ntchito mdera lamalonda laulere kuti atenge mwayi wamsika womwe ukukula mwachangu popereka zambiri. ntchito zolowetsa ndi kutumiza kunja. . "One Belt One Road": Ntchito ya "One Belt One Road" ikufuna kutsitsimutsa Msewu wakale wa Silika kukhala njira zamakono zoyendera, malonda ndi njira zachuma, kuwongolera malonda akudutsa malire, ndikupanga "mwayi wotuluka". Mwachitsanzo, Alibaba yamanga malo oyamba a World Electronic Trade Platform (eWTP) m'malo amalonda aulere a digito ku Malaysia. Likululi, lomwe lidayamba kugwira ntchito mu 2019, likufuna kutenga gawo la chigawo cha e-commerce logistics hub ndikupanga malo abwino mabizinesi ang'onoang'ono ndi apakatikati omwe akuchita malonda padziko lonse lapansi.
2 Zovuta
E-commerce yodutsa malire imakhala ndi magawo a 5: kulengeza kwazinthu, kusungirako katundu ndi katundu, kuvomerezedwa ndi kasitomu, kubweza ngongole ndi ntchito yogulitsa pambuyo pogulitsa. Mavuto omwe makampani aku China akudutsa malire a e-commerce akuphatikiza: kuchedwa kwa chilolezo cha kasitomu, zovuta zobweza misonkho, kukwera mtengo kwazinthu zapadziko lonse lapansi, komanso kusagwira bwino ntchito pambuyo pogulitsa. Mavutowa atha kukhala chifukwa chazifukwa izi: mtundu wazinthu zama e-commerce zodutsa malire ndi zodetsa nkhawa, poganizira kuti ndizovuta kwambiri kumasula ndikuyesa zinthu chimodzi ndi chimodzi, ndipo pakadali pano kuwunika koyambira kokha kungachitike, komwe kungachitike. zimapangitsa kukhala kosapeŵeka kukayikira mankhwala khalidwe. Kuonjezera apo, mfundo zazikuluzikulu zazinthu zapakhomo ndi zapadziko lonse zimakhala zosamvetsetseka, ndipo "kukangana" sikungalephereke pakuvomereza miyambo ndi kuika kwaokha. Zitsanzo zachilolezo zachikhalidwe ndizosagwira ntchito Mitundu yachikhalidwe iyi ndi yofala mu malonda a B2B ndi kulengeza kwazinthu zambiri. Komabe, machitidwe a B2C ochita malonda odutsa malire nthawi zambiri amakhala ang'onoang'ono komanso omwazikana, ndipo mitundu yachikhalidwe yotere imatalikitsa nthawi yokhazikika. Kuwongolera kwa nsanja za e-commerce kumatsalira kumbuyo kwa mabizinesi ang'onoang'ono komanso apakatikati aku China kudzera pamapulatifomu a e-commerce. Mapulatifomu oterowo amagawidwa ngati mabungwe otumiza ndi kutumiza kunja ndi boma la China. Zogulitsa zamakampani zikakhala ndi zovuta zabwino kapena kuzembera msonkho wodutsa malire, nsanja idzalangidwa, osati kampani yofananira. Kusagwira ntchito bwino pakuthetsa mikangano pakati pa mayiko Bungwe la United Nations International Trade Commission (United Nations International Trade Commission) lidakonza njira zingapo zothanirana ndi mikangano yodutsa malire m'malire mu 2009. Njira yomwe tatchulayi sinavomerezedwe chifukwa cha zonena zosagwirizana za mayiko osiyanasiyana. Chifukwa chake, kuchita bwino kwa ntchito zogulitsa pambuyo pogulitsa komanso kuthetsa mikangano yamalonda apamalire ndi otsika kwambiri.
Kusiyanasiyana kudzera mu malonda a e-border Mliri watsopano wa korona ukufalikira mwachangu, ukukhudza pafupifupi maiko onse padziko lapansi. Pa nthawi ya mliri, chifukwa cha magawo osiyanasiyana achitukuko a mayiko osiyanasiyana, machitidwe a ogula okhudzana ndi malonda odziyimira pawokha olowera m'malire a e-commerce m'misika yayikulu nawonso ndi osiyana. Poganizira kuti kuchuluka kwa milandu m'maiko ambiri kudakwera imodzi ndi imodzi isanafike Meyi 2020, mitundu yambiri ndi makampani ogulitsa omwe amagulitsa m'misika yonse akulinganizanso malonda pakati pa misika yosiyanasiyana momwe ziyenera kukhalira; mayiko ambiri anachitira umboni pa nthawi ya mliri. Kuchulukitsa kwa malonda a e-commerce padziko lonse lapansi.
Chida chofunika kwambiri chokwaniritsira malonda a e-commerce odutsa malire ayenera kufewetsa ulendo wogula ndikupereka mwayi wogula zinthu mogwirizana ndi zomwe amakonda pamsika uliwonse kuti apeze phindu lomwe lingabweretse. Pamene ogula akuchulukirachulukira akulowa m'malo ogula zinthu pa intaneti, amalonda afunikanso kusintha mawonekedwe ogulira kuti apereke mwayi wogula m'deralo mofanana ndi dziko limene ogula ali. Izi zikuphatikiza: kuwona mitengo ndi zolipirira mundalama za m'dera lanu, kuvomereza njira zolipirira zakwanuko ndi njira zina zolipirira, kuwerengera misonkho pawokha komanso kuthandizira kulipiriratu, kupereka kutumiza ndi zobweza zotsika mtengo, ndi zina zambiri.
Zinthu zofunika kuziganizira pa nthawi ya mliri:
Sinthani zambiri zokhudzana ndi msika womwe mukufuna. Mapulatifomu a e-commerce akuyenera kulumikizana momveka bwino ndi ogula padziko lonse lapansi, ndikulankhulana momveka bwino ngati kugula pa intaneti kuli kotsegukira kwa iwo. Kuphatikiza apo, nsanja ziyeneranso kupatsa ogula chidziwitso chokhazikika, chokhazikika chamakasitomala. Kukhazikitsa Zotsatsa ndi Kuchotsera Kukwezedwa ndi kuchotsera nthawi zonse kwakhala njira yabwino kwa amalonda kusinthira kuchuluka kwa magalimoto kukhala malonda ndikuwonjezera mitengo yosinthira makasitomala. Kutengera mtundu wonyamula katundu wambiri pamayendedwe apadziko lonse lapansi kuyenda m'malire kwalepheretsedwa ndi kutsekedwa kwa malire komanso kudzipatula kwanyumba, komanso maulendo apamtunda onyamula katundu adachepetsedwanso kwambiri, zomwe zidapangitsa kuti kuchedwetsa kubwerekedwe m'misika ina. Mtundu wonyamula katundu wambiri umalola makampani onyamula katundu kuti agwiritse ntchito zombo zawo, zomwe zikutanthauza kuti amalonda atha kupewa kuchedwa kubweretsa momwe angathere, kuchepetsa kukhudzidwa kwa mliriwu pamayendedwe apamalire a e-commerce, ndikuwongolera ntchito zamakasitomala. Lumikizanani moona mtima ndi ogula padziko lonse lapansi Kwa nsanja za e-commerce, kuti mukwaniritse ziyembekezo zamakasitomala momwe mungathere ndikupereka mautumiki apamwamba, ayenera kukhala omasuka ndi ogula padziko lonse lapansi, kudziwitsa momveka bwino kuti pangakhale kuchedwa popereka katundu, ndikupereka. zenizeni nthawi yoyitanitsa. njira. Izi ndizofunikira makamaka panthawi ya mliri. Kuonjezera apo, mapulaneti ayenera kupereka njira zosavuta zobwerera ndikusintha ndondomeko zobwezera kuti alole nthawi yokwanira kuti ogula abwerere.
Kutsekedwa kwa malire komanso kudzipatula kwapangitsa kuti ogula ambiri asankhe kugula pa intaneti, ndipo njira zamalonda zapa e-commerce mwachibadwa zakhala chisankho choyamba cha ogula. Ngakhale kuti malo ogulitsira njerwa ndi matope m'misika ina ayambiranso bizinesi, chidwi cha ogula pa intaneti sichinachepe. McKinsey akukhulupirira kuti njira yogulitsira pa intaneti ingokulirakulira, ndipo mliri watsopano wa korona sudzaletsa kukula kwake koopsa kuyambira zaka khumi zapitazi. Kuphulikaku kwathandizira kusintha kwamitundu yapadziko lonse lapansi kukhala mtundu wa D2C (wolunjika kwa ogula). Izi sizingothandiza ma brand kuthana bwino ndi kuchepa kwa kuchuluka kwa magalimoto m'masitolo, komanso kusunga chinsinsi cha mtunduwo komanso mtengo wake pakusintha kupita ku malonda a e-commerce. Kusiyana kwa magwiridwe antchito pakati pa misika yayikulu kukuwonetsa kufunikira kwa kusiyanasiyana, komwe kukuwonetsanso njira yamtsogolo ya nsanja za e-commerce. Kudalira nsanja za e-commerce, amalonda sangangokulitsa msika wapadziko lonse lapansi, komanso kusiyanitsa zoopsa. Monga chuma chomwe chikukula mwachangu kwambiri m'zaka za zana lino, gawo lazamalonda la e-commerce ku China likukulirakulira. Motsogozedwa ndi China, malonda a m'malire adzalimbikitsa tsogolo la malonda a e-commerce ndipo zidzakhudza kwambiri chitukuko cha makampani omwewo komanso dziko lonse. Ndi kupumula pang'onopang'ono kwa zoletsa zomwe zilipo, msika wapakhomo wa e-commerce usintha kwambiri. Makampani ofunikadi adzatha kuwoloka malire ndikuvomereza kuyesedwa kwankhanza kwa mfuti zenizeni pamsika wapadziko lonse. Choncho, maboma a mayiko ndi mabungwe amalonda ayenera kuyesetsa kuwongolera mpikisano wawo kuti apambane pa mpikisano wamsika.
Nthawi yotumiza: Oct-17-2022