Kukula kwa intaneti yaku Russia
Akuti kuyambira 2012 mpaka 2022, chiwerengero cha anthu ogwiritsa ntchito intaneti ku Russia chinapitirizabe kukula, kupitirira 80% kwa nthawi yoyamba mu 2018, ndikufika 88% pofika 2021. ali kale ogwiritsa ntchito intaneti. Pofika mu 2023, anthu pafupifupi 100 miliyoni ku Russia azidzagwiritsa ntchito Intaneti tsiku lililonse!
01 Zimphona Zitatu Zapaintaneti zaku Russia
Yandex ndiye woyamba. Ili ndi gawo la 60% pamsika ku Russia posaka ndipo ili ndi njira yayikulu kwambiri yotsatsira. (2022InvestingPro)
Gulu la Mail.Ru lili pamalo achiwiri. Kampaniyo ili ndi malo ochezera a pa Intaneti awiri akuluakulu a chinenero cha Chirasha, VKontakte (VK) ndi Odnoklassniki (Chabwino).
Malo achitatu ndi Avito.
Anthu aku Russia ali ndi kuchuluka kwa digito, kulowa kwambiri pa intaneti komanso kulowera kwa ogwiritsa ntchito pa intaneti, ndipo ogula apanga makonda ogula pa intaneti. Mu 2022, kuchuluka kwa ogwiritsa ntchito intaneti aku Russia kudzakhala pafupifupi 89%; padzakhala pafupifupi 106 miliyoni ogwiritsa ntchito mafoni a m'manja, ndi mlingo wolowera wa 73.6%. Anthu aku Russia adutsa magawo oyambilira okulitsa chidaliro pakugula pa intaneti.
02 Makhalidwe a chitukuko
01
Kukula mwachangu kwa intaneti yam'manja
Malinga ndi ziwerengero, kuchuluka kwa ogwiritsa ntchito intaneti ku Russia kupitilira kuchuluka kwa ogwiritsa ntchito intaneti pa PC, zomwe zikutanthauza kuti intaneti yam'manja yakhala njira yayikulu pakukulitsa intaneti yaku Russia.
02
Kukwera kwa e-commerce
Ndi kusintha kwa kagwiritsidwe ntchito ka anthu ogwiritsa ntchito intaneti aku Russia komanso kutchuka kwa njira zolipirira pa intaneti, malonda a e-commerce ayamba kukwera ndikukula mwachangu ku Russia.
03
Kutchuka kwa chikhalidwe TV
Malo otchuka ochezera a pa Intaneti ku Russia akuphatikizapo VKontakte, Odnoklassniki, Facebook, ndi zina zotero. Mapulatifomuwa ali ndi malo ambiri ogwiritsira ntchito ku Russia ndipo ndi njira zofunika kuti anthu azilankhulana, kugawana ndi kupeza zambiri.
04
Kuchulukitsa kuzindikira zachitetezo cha cyber
Anthu aku Russia ochulukirachulukira akulabadira chitetezo cha pamaneti ndikuchitapo kanthu kuti ateteze zambiri zawo ndi katundu wawo.
Kusanthula kwa Makhalidwe Ogwiritsa Ntchito pa intaneti aku Russia
01 Ogwiritsa ntchito pa intaneti aku Russia amafunitsitsa kugwiritsa ntchito malo ochezera a pa Intaneti tsiku ndi tsiku ndikupeza zidziwitso, zomwe "VK" ndi "Odnoklassniki" ndizodziwika kwambiri.
02 Ogwiritsa ntchito pa intaneti aku Russia amagawana zambiri zamoyo wawo pama media ochezera, kuphatikiza zithunzi, makanema ndi momwe akumvera. Athanso kulowa m'magulu osiyanasiyana ochita chidwi ndikuchita nawo zochitika zosiyanasiyana.
03 Ogwiritsa ntchito pa intaneti aku Russia amalabadira kwambiri kulumikizana kwapaintaneti, kutenga nawo mbali m'madera ndi mabwalo, ndipo samagwiritsa ntchito malo ochezera a pa Intaneti monga WeChat.
04 Makampani ogulitsa pa intaneti ku Russia akukula mwachangu, ndipo achinyamata ambiri amasankha kugula pa intaneti.
05 Mafashoni, kukongola ndi chisamaliro chamunthu, ndi zida zamagetsi ndi magulu otchuka kwambiri pamsika waku Russia e-commerce. Kuchulukirachulukira kwa kuchuluka kwapaintaneti pamsika wa kukongola komanso msika wamtengo wapatali wa zodzikongoletsera. Kufunika kwa zinthu zanzeru zakunyumba kukukulirakulira. Ubwino wogula pa intaneti komanso kugwiritsa ntchito makadi amphatso zakhalanso nkhani zofala kwambiri.
Njira yopangira ma e-commerce aku Russia
Kugulitsa kwa e-commerce ku Russia
01 Malinga ndi deta yochokera ku Russian Association of E-commerce Enterprises (AKIT), chiwerengero cha ogwiritsa ntchito e-commerce aku Russia chakweranso kuchokera pa 51.55 miliyoni mu 2017 kufika pa 68.13 miliyoni mu 2022, ndipo akuyembekezeka kufika 75.4 miliyoni pofika 2027.
02 Kugwiritsidwa ntchito kwa e-commerce ku Russia kudzakula kuchokera ku ma ruble 260 biliyoni mu 2010 mpaka ma ruble 4.986 biliyoni mu 2022, ndikukula kwapachaka pafupifupi 27.91%, kupitilira pafupifupi 14.28%.
03 Kupitilira kwa digito kwa anthu ndi chimodzi mwazinthu zofunika zomwe zikuyendetsa kukula kwa msika waku Russia e-commerce. Nthawi yomweyo, ogwiritsa ntchito e-commerce amalowa m'magulu azaka zonse. Kafukufuku wa Yandex.Market Analytics akuwonetsa kuti chiwerengero cha ogwiritsa ntchito e-commerce ku Russia chinawonjezeka ndi 40% mu April poyerekeza ndi January 2020. Pakati pawo, kuwonjezeka kwakukulu kunali kwa omvera osakwana zaka 17 - ogwiritsa ntchito amtunduwu adawonjezeka ndi 65%. M’malo achiwiri ndi azaka zapakati pa 18 ndi 24 (+ 62%), ndipo m’malo achitatu ndi amene ali pakati pa zaka 35 ndi 44 (+ 47%). Pakati pa ogwiritsa ntchito azaka zopitilira 55, ali ndi 32% yokonda kugula pa intaneti. Ndipo pofika 2023, izi zikukulabe.
Makhalidwe aku Russia omwe amagwiritsa ntchito intaneti pogula
01 Sakonda kucheza - Makasitomala aku Russia akapeza zomwe akufuna, samayankha mpaka atapanga chisankho chogwirizana nanu.
02 Monga kulankhula mu Chirasha - Anthu a ku Russia ali ndi chidziwitso champhamvu cha chinenero chawo, ndipo kuyankhulana nawo mu Chirasha kumawapangitsa kukhala osangalala.
03 Ndimakonda kugula Lachinayi - Lachinayi ndiye tsiku lotsika kwambiri la sabata kwa ogwiritsa ntchito pa intaneti aku Russia, 57% kuposa Lolemba. Anthu okhala ku Russia amakonda kusunga chilichonse chomwe angafune kumapeto kwa sabata kenako amakhala Lachisanu ndi Loweruka usiku akupumula komanso kusangalala.
04 Osazengereza - Cholinga chogwirizana chikatsimikiziridwa, ogulitsa ena nthawi zambiri amaperekedwa mwachindunji.
05 Kutha kugula - Pofika mchaka cha 2022, Russian Federation ili ndi anthu pafupifupi 140 miliyoni, msika waukulu, GDP pa munthu aliyense wopitilira US $ 15,000, komanso phindu labwino lazaubwino.
06 Kuyerekeza kwa Mawu - Anthu aku Russia ndiabwino kwambiri pakukambirana. Choyamba, kubwereketsa kwakunja kunayambika, kukopa ochita nawo mpikisano angapo, ndipo njira zosiyanasiyana zotsutsana zinatengedwa kuti zilole otsutsa kuti apikisane wina ndi mzake kuti achepetse mtengo, ndipo potsiriza amapindula nawo.
07 Kukhulupirika kwakukulu - Russia ili ndi makasitomala ambiri obwereza. Nthawi zambiri, malinga ngati mtengo uli wololera komanso mtundu wake ndi wovomerezeka, makasitomala ogwirizana adzapatsidwa patsogolo.
08 Waulesi komanso wozengereza - njira yolumikizirana ndi makasitomala aku Russia nthawi zambiri imakhala yayitali.
09 Achinyamata nthawi zambiri amavomereza zinthu zapamwamba
10 Samalirani zamtundu - poyambitsa malonda kwa makasitomala aku Russia, mutha kuwunikira zabwino zamalonda ndi zida zapamwamba. Nthawi yomweyo, ntchito yabwino yotsatsa pambuyo pa malonda ndi chithandizo chaukadaulo zilinso zabwino kwambiri!
11 Monga kukambirana ndi anthu okhazikika komanso odziwa zambiri - Ku Russia, anthu omwe alibe zaka 15-20 akugwira ntchito saloledwa kukambirana m'malo mwa kampani. Makampani aku Russia amakonda kulemekeza okalamba.
12 Samalirani zikondwerero
Nthawi yotumiza: Jan-11-2024