Pankhani ya momwe mungapangire kukwezedwa kunja, ambiri ochita nawo malonda akunja anganene kanthu, koma ambiri aiwo amadziwa pang'ono za chidziwitso cha dongosolo lokwezera ndipo sanapange dongosolo lachidziwitso mwadongosolo.
Mu 2023, mabizinesi akuyenera kumvetsetsa njira zazikulu zitatu zotsatsira malonda akunja: Kukwezeleza kwa Google + tsamba lodziyimira pawokha + kutsatsa kwapa media.
Njira zingapo zokwezera kunja
1 Khazikitsani njira
Tisanayambe kukwezedwa kunja, tiyenera kupanga njira yotsatsira ndikutanthauzira omwe tikufuna makasitomala athu? Kodi njira zotsatsa ndi ziti? Kodi ndizotheka kuwerengera ROI ndi zina zotero. Popanga njira, mutha kuganizira mafunso otsatirawa: Kodi ogwiritsa ntchito omwe amalipiradi katundu ndi ntchito zanu ndi ndani? Cholinga chanu ndi chiyani? Ndi magalimoto angati patsiku kapena mafunso angati patsiku? Kodi mumakopa bwanji ogwiritsa ntchito anu? Kodi ndi njira ndi njira ziti zomwe makasitomala anu amagwiritsa ntchito kuti apeze ntchito ndi zinthu zomwe mumapereka? Kodi mukufuna kuyika ndalama zingati pantchito yotsatsa malonda?
2Foreign Trade Station
Pali makampani ambiri omanga mawebusayiti akunja, koma ambiri mwaiwo ndi abodza. Webusaiti yamalonda yakunja ikhoza kunenedwa kuti ndi mwala wofunikira pamasitepe awa, ndipo njira zonse zotsatsira ndi zotsatsa zidzazungulira tsamba lazamalonda lazakunja la Chingerezi loyenereradi. Ngati kampani yamalonda yakunja ikukakamira pa sitepe iyi, ndiye kuti ntchito yotsatira mwachibadwa siyingayambe. Mukhoza kuyang'ana njira zotsatirazi zomanga webusaitiyi: kufotokozerani cholinga cha webusaitiyi, ndipo siteshoni yonse idzayamba kuzungulira cholinga ichi. Pitani ku kalembedwe kachi China, ndipo mugwirizane ndi kukongola kwa ogwiritsa ntchito kunja kwa mafonti, mapangidwe, mtundu, ndi masanjidwe. Kulemba kwabwino kwambiri, kukopera kwabwino kwenikweni kumatha kulimbikitsa ogwiritsa ntchito kukwaniritsa zolinga zanu, ndipo ndizochepa ngati palibe zolakwika zamagalasi. Wangwiro wogwiritsa ntchito. Webusaitiyi ikhoza kukhala ndi mtengo wina wotembenuka. Ngati palibe kufunsa kwa 500 IPs iliyonse, padzakhala mavuto ndi tsamba lanu. Mogwirizana ndi milingo kukhathamiritsa injini zosaka.
3 Pezani traffic
Ndi njira ndi webusaitiyi, sitepe yotsatira ndiyo kukopa anthu kuti alowe. Pali njira zambiri zopezera magalimoto. Timayang'ana makamaka njira zazikulu zinayi zoyenera kugulitsa malonda akunja: Kuyenda kwa SEO kumagawika m'magawo anayi: kupanga mawu osakira a pulayimale ndi achiwiri, kukhathamiritsa masamba ofananirako molingana ndi mawu osakira, kuwonjezera zomwe zili patsamba, kuwonjezera maulalo ogwirizana akunja. Magalimoto a PPC makamaka amatanthauza magalimoto olipidwa. Kuchulukirachulukira ndi mawu osakira omwe SEO ya tsamba lanu imatha kubweretsa ndizochepa, ndipo kugwiritsa ntchito zotsatsa zolipira kuti muwonjezere kuchuluka kwa magalimoto ndikowonjezera kwa SEO. Zomwe zili m'mabungwe amakampani ndizochepa, ndipo zinthu zomwe zingayambitsidwe ndizochepa, pamene mabulogu amakampani amatha kuwonjezera zomwe zili patsamba, kupanga mawu ofunikira komanso masamba ophatikizidwa. Ma social network ndi njira yofunikira kwambiri yolimbikitsira mawebusayiti achingerezi. Lumikizani mabulogu anu amakampani ndi malo ochezera a pa Intaneti, sonkhanitsani mafani ndi mabwalo pamasamba ochezera, ndikuyankha mafunso ogwiritsa ntchito pamasamba ochezera. Mwachidule Zambiri zitha kusindikizidwa kudzera pamasamba ochezera. Kwa malonda akunja a B2B ndi B2C mawebusayiti, malo ochezera a pa Intaneti monga Facebook, Twitter, Google+, ndi Quora onse amatha kubweretsa anthu ambiri.
4 Limbikitsani kutembenuka kwa mafunso
Ndi kuchuluka kwa tsamba lawebusayiti, funso lotsatirali ndi momwe mungasinthire kuchuluka kwa anthu kufunsa. Chabwino, pamasamba amalonda akunja, sizomveka kukhala ndi anthu masauzande ambiri tsiku lililonse, kotero momwe mungasinthire anthu ochepa kuti afufuze makasitomala ndikofunika kwambiri. Choyamba, muyenera kugawa omvera anu. Kupatula apo, wogwiritsa ntchito aliyense yemwe amabwera patsamba lanu ali ndi zosowa zosiyanasiyana, kotero kugawa ndi kutsatsa molingana ndi chinsinsi. Ogwiritsa ntchito tsamba lanu atha kugawidwa kukhala: ogwiritsa ntchito omwe sazindikira kuti ali ndi zosowa. Kudziwa chosowa, koma osafuna kuthana nacho. Podziwa chosowacho, konzekerani kuthetsa. Kudziwa zosowa, kufananiza ogulitsa. Ndiye, kodi tsamba lanu lamalonda lakunja lingathe kusiyanitsa ogwiritsa ntchitowa, kaya pali masamba ofananirako omwe ali ndi zosowa zosiyanasiyana, kaya pali kuyitanidwa koonekeratu kuti achitepo kanthu, komanso ngati chidziwitso cha ogwiritsa ntchito chikusonkhanitsidwa? Osachepera ndawona kuti mawebusayiti ambiri alibe ntchito yakusintha kwakukulu, monga zenera lowonetsera popanda ogwira ntchito ogulitsa.
5Sinthani Kufufuza kukhala Zogulitsa
Masitepe atatu a malonda pa intaneti sali kanthu koma "kufufuza-kugulitsa malonda", chiyanjano chilichonse ndi chofunikira kwambiri, koma kwa malonda ambiri akunja a B2B, nthawi yochokera kufukufuku kupita ku malonda idzakhala yaitali kuposa B2C zambiri, Kupatula apo, maoda a B2B amanenedwa ndi chidebe, kotero kukonza ubale wamakasitomala, luso lazogulitsa ndi luso laukadaulo ndizinthu zopambana. Chifukwa chake pakuwona kutsatsa kwapaintaneti, muyenera kuchita: ngati makasitomala pamagawo osiyanasiyana ali ndi mawu osiyanasiyana komanso njira zotsatsa. Kodi pali chilolezo chotsatsa maimelo kuti asunge ubale wamakasitomala. Kwa makampani omwe ali ndi CRM, kaya chidziwitso chamakasitomala ndichabwino komanso chogawidwa. Kaya tebulo la Leads pa webusayiti lagawika ndipo limapereka zosankha kwa makasitomala, monga kusiyanasiyana kwamayiko komanso kusiyanasiyana kwazinthu zomwe zimafunikira.
6Kusanthula kwa data
Kusanthula deta ndi ntchito yosangalatsa kwambiri, koma si aliyense amene amakonda kuthana ndi deta. Ngati ndinu mtundu wa C umunthu kapena munthu amene ali ndi mtundu uwu wa umunthu mu gulu lanu, ndiye kuti zikhale zosavuta kuti amalize ntchitoyi Inde, zomwe muyenera kudziwa zikuphatikizapo Magalimoto otsogolera, Amatsogolera kwa Makasitomala, Mtengo Wotsogolera, Mtengo pa kasitomala. Mukadziwa izi momveka bwino, mudzadziwa njira yanu yotsatsira. Nthawi yomweyo, ulalo uliwonse pamasitepe asanu omwe ali pamwambawa ukhoza kulemba miyeso yofananira yoyezera deta. Mwachitsanzo, ngati muyika zotsatsa zolipiridwa pa Inquiry Cloud, mutha kuyang'ana paokha mawonedwe azinthu, kutsika pang'ono, kugawa kwamakasitomala ndi malipoti ena kumbuyo kuti mumvetsetse mtengo wake. Mwanjira imeneyi, titha kudziwa bwino lomwe komwe cholinga chamalonda chiyenera kuyikidwa komanso choti tichite. Kukwezeleza kunja ndi lingaliro lopanda yankho lokhazikika. Lili ndi mayankho ambiri. Inde, mutha kupezanso njira ina, ndipo mutha kupeza njira ina yopambana. Koma ziribe kanthu kuti njira yogwiritsiridwa ntchito ndi yotani, ndiyo njira yofunikira kwambiri yochitira njira zisanu ndi imodzi pamwambazi bwino.
Njira zotsatsa kunja
Kuphatikiza apo, makampani osiyanasiyana atengera njira zotsatsira zosiyanasiyana malinga ndi momwe alili. Nazi njira zingapo zotsatsira:
1 Kutsatsa kwaulere kwaulere
Lembetsani dzina la ogwiritsa ntchito pa B2B yapadziko lonse, pulatifomu ya B2C, maukonde amalonda akunja, mabwalo amalonda akunja ndi akunja, ndiyeno falitsani zambiri zamalonda, zambiri zamawebusayiti, mabulogu akunja, kapena kufalitsa zambiri zamalonda, zambiri zapawebusayiti m'mabwalo ena aulere, kapena fufuzani pa intaneti. Zambiri za ogula zitha kukwezedwanso kwaulere kudzera pamaimelo. Zachidziwikire, maimelo amakasitomala amayenera kupezeka ndi nsanja zina zazikulu tsopano. Ubwino: Kwaulere, osafunikira kugwiritsa ntchito ndalama konse, chitani nokha (DIY). Zoyipa zake: Zotsatira zake sizowonekeratu, ndipo ngati ndi SOHO, ndikuwononga anthu ndi chuma. Ndizoyenera kwambiri kwa iwo omwe angoyamba kumene ndipo alibe ndalama zogulira malonda akunja ogulitsa. Ngati mukuchita malonda akunja ritelo, malonda ang'onoang'ono, ndipo mulibe likulu kwambiri, muyenera kugwiritsa ntchito ndalama kusanja pamodzi ndi Kukwezeleza Buku pachiyambi, chifukwa mtengo ndi controllable ndi zotsatira zake ndi zabwino; ngati muli ndi mphamvu zachuma, mutha kuchita kuyambira pachiyambi Kuphatikiza SEO ndi PPC, zotsatira zake zidzakhala zazikulu pakatha miyezi iwiri.
2Platform Paid Promotion Mutha kulipira pakukwezedwa pamapulatifomu a B2B ndi B2C. Ubwino: Kutsatsaku kumangoyang'aniridwa, ndipo ogula akunja papulatifomu ali ndi zolinga zodziwikiratu, kulimba mtima, komanso chikhumbo champhamvu chogula, zomwe zimapereka nsanja yokhazikika yazogulitsa zachikhalidwe. Zotsatira zake ndi zabwino, koma zimatha kuchepetsedwa pang'onopang'ono. Zoipa: Zokwera mtengo, nthawi zambiri zosachepera makumi masauzande a yuan kwa chaka chotsatsa nsanja; ndibwino kukhala ndi munthu wodzipereka kuti agwire ntchito, ndikugwiritsa ntchito pang'ono kuti akwaniritse zotsatira zake.
3 Kukwezeleza kwa injini yakusaka
SEM (Search Engine Marketing) yatuluka posachedwa ndipo ndi njira yotchuka yotsatsira maukonde. Malinga ndi ziwerengero, 63% yamakasitomala amayang'ana zogulitsa ndi ntchito kudzera pamakina osakira. (1) Search engine PPC (Payper Click) kutsatsa Kutsatsa kwa injini yosaka ndikutsatsa kwa Google, kukwezedwa kwa Yahoo, njira yotsatsira malonda akunja yosankhidwa ndi amalonda ambiri. Ubwino: zotsatira zachangu, kufalikira kwa chandamale chandamale, kudalirika kwamphamvu, kusiyanasiyana, kukwezedwa kwamtundu wamtundu wathunthu, mawonekedwe osinthika komanso osinthika, ndalama zowongolera, komanso kubweza kwakukulu pazachuma. Zoipa: Mtengowu ndi wokwera mtengo, ndipo makasitomala m'madera ena sakhulupirira PPC (pali kukana kutsatsa), ndipo mawu ena amakampani sangagwiritsidwe ntchito pa PPC, ndipo zotsatira zake zimakhala mu gawo lotsatsa. (2) Kukhathamiritsa kwa injini zosakira (SEO) ndikusintha kwa mawu osakira, kuphatikiza mawonekedwe okhathamiritsa webusayiti, kukhathamiritsa kwa mawu osakira, ndi zina zambiri, ndipo ndikukhathamiritsa kwakusanja kwachilengedwe kwamainjini osakira. Wonjezerani kuchezeka kwa injini zosakira ndikuwonetsa mawu osakira kuti mukwaniritse cholinga chochulukitsa maoda ndi malonda. Ubwino: kusanja kwachilengedwe, kuchulukitsidwa kwatsamba lawebusayiti, kuthekera kwakukulu kwa maoda amakasitomala; Kuphunzira kwakukulu, ndalama zonse zamtengo wapatali sizokwera kwambiri poyerekeza ndi njira zingapo zolipira; zotsatira zake zimakhala zokhazikika, ngakhale mutachita chaka chimodzi chokha cha SEO, chaka chachiwiri Ngati simuchita, pali zotsatira zambiri, ndipo kubweza ndalama ndizokwera. Zoipa: Pali zotsatsa zambiri za SEO tsopano, msika wa SEO wayamba kale chipwirikiti, ndipo makampani ambiri a Party B amasokoneza msika mwachinyengo ndi chinyengo, kuchititsa amalonda kutayika ndi kusakhulupirira SEO, ndikukhala ndi mantha; nthawi yogwira ntchito ndi yaitali, ndi njira zovomerezeka Nthawi zambiri, zimatenga miyezi 1.5 mpaka miyezi 2.5. Mtengo woyamba ndi wokwera, ndipo amalonda sangathe kuwona zotsatira zake pakanthawi kochepa, zomwe zimapangitsa amalonda ambiri kukhumudwa.
Mitundu yonse ya njira zotsatsira zili ndi zovuta komanso zoyenerera. Chinsinsi chimadalira njira yolimbikitsira kapena kuphatikiza komwe kuli koyenera kwa mabizinesi akunja, ndi njira iti yomwe ingakwaniritse zotsatira zake ndi ndalama zotsika kwambiri!
Nthawi yotumiza: Nov-28-2022