Mu 2021, chuma chapadziko lonse lapansi chakhala chikuyenda bwino. Potengera nthawi ya mliri wapambuyo pa mliri, zizolowezi zogwiritsa ntchito pa intaneti komanso kuchuluka kwa ogula akunja zikupitilira kukula, motero gawo la malonda a e-malire m'misika yakunja kwawonetsa kukula kwakukulu. Pa nthawi yomweyi, kumbuyo kwa kukula kwachangu, mpikisano ndi zovuta zimatsatiranso. Choyamba, ogula ochulukirachulukira adzakhala okonda kusankha njira yovomerezeka ya webusayiti, zomwe zikutanthauza kuti mbali imodzi, ogulitsa ayenera kulimbikitsa zomanga zamtundu wawo ndipo nthawi yomweyo azilabadira kwambiri pomanga njira zodziyimira pawokha. ; kachiwiri, okhudzidwa ndi ndondomeko ya IDFA, choyambirira Chitsanzo cha malonda cha "one-stop" cha kampani chikukumana ndi mavuto aakulu. Ogulitsa amayenera kuyang'anizana ndi njira zofikira zogawikana, ndipo nthawi yomweyo, amayenera kuyang'anizana ndi zovuta zotsatizana ndi kusanthula zomwe zimabweretsedwa ndi izi.
Padziko lonse lapansi msika wogulitsa pa intaneti unakula ndi 26% mu 2020, ndipo deta imaneneratu kuti idzapitirira kukula: kafukufuku waposachedwapa akuwonetsa kuwonjezeka kwapachaka kwa 29% pakati pa pano ndi 2025. Ngakhale kukulitsa misika yambiri nthawi imodzi sikufuna Kupanikizika kwakukulu kwazinthu, ndalama ndi antchito monga kale, koma ndi "kutchuka" kwa malonda a e-border, kuchuluka kwa ogulitsa ambiri omwe akuyamba kumene kwawonjezera msika. mpikisano. Chifukwa chake, momwe mungachitire Ndikofunikira kulowa mumsika woyenera pa nthawi yoyenera. Ngati 2017 yakhala nthawi yabwino kwambiri yotumizira msika waku Southeast Asia, ndiye nthawi yoti muganizire misika yotsatirayi kumapeto kwa chaka chino komanso kumayambiriro kwa chaka chamawa.
1. Misika isanu ndi iwiri iyi yodutsa malire a e-commerce yakopa chidwi chamakampani
1. Brazil
Brazil ndiye msika wofunikira kwambiri wa e-commerce ku Latin America, womwe umakhala pafupifupi 33% ya msika wake wonse, ndipo dziko lokhalo la Latin America padziko lonse lapansi 10 mu 2019. Zambiri zikuwonetsa kuti msika wa e-commerce waku Brazil mu 2019 unali US. $16 biliyoni, akuyembekezeka kufika $26.5 biliyoni chaka chino, ndipo akuyembekezeka kupitilira US$31 biliyoni mu 2022. Kuphatikiza apo, malinga ndi kafukufuku wokhudza “ogula pa intaneti ku Brazil ndi kugwiritsa ntchito ma e-commerce odutsa malire” yochitidwa ndi a Brazilian Retail Association (SBVC) mogwirizana ndi Ferraz Market Research, 59% ya ogula pa intaneti amakonda kukagula kunja Kugula pamasamba ndi mapulogalamu. 70% ya anthu omwe ayesa kugula zinthu pa intaneti agula zinthu zaku China pa intaneti kudzera munjira zodutsa malire. Kunena zoona, zinthu zaku China zimalandiridwa bwino ndi ogula aku Brazil.
2. Mexico
Monga chuma chachiwiri chachikulu ku Latin America, msika wa e-commerce waku Mexico wadziwika kwambiri. Deta ikuwonetsa kuti kukula kwa msika wa e-commerce waku Mexico mu 2021 kudzakhala madola 21.2 biliyoni aku US, ndipo malo otukula msika ndiakulu kwambiri. Msika wa e-commerce mdziko muno ukuyembekezeka kufika $24.3 biliyoni mu 2024. Pafupifupi theka la ogulitsa pa intaneti aku Mexico adagula malire, akuwononga ndalama zoposa $9.6 biliyoni m'misika yapadziko lonse lapansi. Dzikoli lilinso ndi kulowera kwa digito, pafupifupi 70 peresenti ya anthu aku Mexico omwe ali ndi foni yam'manja komanso intaneti.
3.Colombia
Colombia ndiye msika wachinayi waukulu ku Latin America. Ngakhale msika wa e-commerce mdziko muno unali $ 7.6 biliyoni yokha mu 2019. Koma malinga ndi zolosera za AMI (American Market Intelligence), msika wa e-commerce waku Colombia udzakula pamlingo wa 150% mpaka $ 26 biliyoni pofika 2022. Kupambana kumeneku ndikotheka chifukwa, mbali imodzi, capital capital yakhala yofunika kwambiri pamsika waku Latin America m'zaka zingapo zapitazi, ndipo kumbali ina, ndi zotsatira za chithandizo. wa boma la Colombia.
4. Netherlands
Msika waku Dutch e-commerce pakali pano ndiwofunika $35 biliyoni ndipo ukuyembekezeka kukula mpaka $50 biliyoni mzaka zinayi zokha. 54% ya ogula pa intaneti amasankha kugula kudutsa malire, kusonyeza kuti ali okonzeka kugula kuchokera kwa amalonda omwe si Achidatchi kapena osadziwika ngati zomwe mukugula ndi mtengo zili zolondola. Mu 2020, kuchuluka kwa zinthu zomwe anthu amagula pa intaneti ku Netherlands zidakwera ndi 27%.
5.Belgium
Msika wamakono waku Belgian e-commerce ndi wocheperako $13 biliyoni, koma ukukula pamlingo wodabwitsa wa 50%.
Nthawi yomweyo, 72% ya ogulitsa digito aku Belgian amagwiritsidwa ntchito kugula kudutsa malire, zomwe zikutanthauza kuti mamiliyoni ambiri ogula pa intaneti ali okonzeka kugwiritsa ntchito ndalama zambiri kuyesa mitundu yachilendo ndi amalonda ngati kugula ndi kutsatsa kuli koyenera.
6. Poland
Deta imaneneratu kuti msika wa e-commerce waku Poland ukukula modabwitsa kuposa 60% pachaka ndipo udzafika $ 47 biliyoni pofika 2025. Mosiyana ndi misika ina ingapo, kulowa kwa intaneti m'dzikoli kuli pafupifupi 100%, komabe, pakali pano, zochepa. kuposa 20% ya ogula pa intaneti aku Poland amagula zodutsa malire.
7. Indonesia
Ngakhale mndandandawu umayang'ana misika yaku Latin America ndi Europe, sitingalephere kutchula Indonesia. Indonesia ili ndi chiwerengero chachinayi padziko lonse lapansi komanso msika waukulu. Deta imaneneratu kuti malonda a e-commerce m'dzikoli akuyembekezeka kufika $ 53 biliyoni chaka chino ndi $ 100 biliyoni mu 2025. Chifukwa msika wa ku Indonesia uli ndi zoletsa zoletsa katundu wodutsa malire, siwoyenera kwa ogulitsa kudutsa malire omwe ali. amagwira ntchito yotumiza ma drop. Komabe, kumbali ina, mwayi udzakhala waukulu kwa ogulitsa omwe amathandizira kutumiza kuchokera kunyumba.
Ngakhale kulibe ogula ambiri pa intaneti pamsika uno, womwe ndi wachinayi pa anthu padziko lonse lapansi, zinthu zikusintha chifukwa cha mliri. Makamaka posachedwapa, Purezidenti ananena mwachindunji kuti adzagwiritsa ntchito nthawi yaifupi kwambiri yomanga Indonesia kukhala chuma cha digito m'dera la ASEAN. Template.
2. Kodi malonda a intaneti odutsa malire akadali oyenera kuchita mu 2022?
Chifukwa chakuchulukirachulukira kwa kudalirana kwa malonda padziko lonse lapansi, mabizinesi ochulukirachulukira akusangalala ndi mwayi wachitukuko wobwera chifukwa cha malonda odutsa malire. Monga mtundu wamalonda womwe ukubwera, malonda amalonda odutsa malire akudalira zabwino zake pa intaneti, mayiko osiyanasiyana, kukhazikika, kutumiza osalumikizana, unyolo wamfupi, ndi zina zambiri, ndikukula kwachangu, pakukulitsa bizinesi ndi chitukuko chamtsogolo cha ogulitsa ambiri ndi mabizinesi amatenga gawo labwino. Malinga ndi Lipoti la 2020 China E-commerce Report lotulutsidwa ndi Unduna wa Zamalonda mu Seputembala chaka chino, malonda apakhomo odutsa malire pakali pano akuwonetsa chitukuko chotsatirachi: Kukula kwa malonda akunja ndi kutumiza kunja kumapitilira kukula mwachangu. : Mu 2020, malonda apakhomo odutsa malire akuchulukirachulukira Malinga ndi zomwe bungwe la General Administration of Customs lipeza, kutulutsa ndi kutumiza kunja kwa malonda a e-border ku China kudafika 1.69 thililiyoni. yuan, kuwonjezeka kwa 31.1% pamaziko ofanana.
Gwero la zithunzi "2020 China E-commerce Report"
Magulu azinthu zama e-commerce olowera m'malire ndi omwe akukula mwachangu komanso kukula mwachangu: Pakuwona magulu azogulitsa, magulu khumi apamwamba omwe amagulitsa malonda amalonda m'malire mkati mwa 2020 adapanga 97%, ndipo nsalu. zopangira ndi nsalu ndi 97%. Products, Optics, mankhwala ndi zida zina; mawotchi ndi mawotchi; zida zoimbira, zikopa, ubweya ndi zinthu; katundu;
Gwero la zithunzi "2020 China E-commerce Report"
Ochita nawo malonda a e-commerce akudutsa m'malire akuchulukirachulukira: Kutengera momwe amachitira nawo malonda, malo khumi apamwamba kwambiri ogulitsa malonda aku China akudutsa malire ndi: Malaysia, United States, Singapore, United Kingdom, Philippines, Netherlands, France, South Korea, Hong Kong, China, Saudi Arabia. Nthawi yomweyo, malinga ndi zidziwitso za chipani chachitatu zomwe zatulutsidwa ndi mabungwe angapo ovomerezeka, kukula kwamphamvu kwamalonda aku China akudutsa malire sikudzayima mu 2022: kuchuluka kwapadziko lonse lapansi kwa e-commerce kukuyembekezeka kufika 1.25 thililiyoni. Madola aku US mu 2021; Kukula kwa malonda a e-commerce ochokera m'malire ndi kutumiza kunja kunafika 1.98 thililiyoni yuan, kuwonjezeka kwa 15%. Pafupifupi 70% ya ogula kunja amakhulupirira kuti zizindikiro za China ndizofunikira kwambiri padziko lapansi lero, ndipo tsogolo la malonda a China likhoza kuyembekezera; pomaliza, malonda a e-borders ali ndi kuthekera kwakukulu m'tsogolomu ndipo asanduka mtundu wamalonda, komanso malonda ogulitsa malonda amalonda ku China Pakati pa malo asanu apamwamba, misika itatu ili ku Southeast Asia, malo otentha. msika wa blue Ocean.
Nthawi yotumiza: Oct-17-2022