Anthu amalonda akunja mu 2021 adakumana ndi chaka cha chisangalalo ndi zisoni! 2021 itha kunenedwanso kuti ndi chaka chomwe "vuto" ndi "mwayi" zimakhalira limodzi.
Zochitika monga mutu wa Amazon, kukwera kwamitengo yotumizira, ndi kugwa kwa nsanja zapangitsa kuti malonda akunja akhumudwe. Koma nthawi yomweyo, malonda a e-commerce nawonso ayamba kukwera pamlingo wowopsa. Pansi pazidziwitso za e-commerce zotere, momwe mungayendere ndi nthawi ndikugwiritsa ntchito zatsopano ndi ntchito yovuta kwa bizinesi yakunja.
Ndiye chiyembekezo chamakampani azamalonda akunja mu 2022 ndi chiyani?
01
Kufuna kwa ogula pa e-commerce kukuchulukirachulukira pakati pa mliri
Mu 2020, mliri watsopano wa korona udasesa padziko lonse lapansi, ndipo ogula adatembenukira kukugwiritsa ntchito pa intaneti pamlingo waukulu, zomwe zidalimbikitsa kukula kwachangu kwamakampani ogulitsa ma e-commerce padziko lonse lapansi. Kugula pa intaneti kunganenedwe kuti ndi gawo la moyo wa ogula.
Ndi kuchuluka kwa nsanja zapaintaneti, ogula amakhala ndi zosankha zambiri, ndipo ziyembekezo za ogula zawonjezekanso. Amakhalanso ndi chiyembekezo chowonjezereka kuti mabizinesi atha kupereka chithandizo cha ogula amni-channel.
Kuyambira 2019 mpaka 2020, malonda ogulitsa e-commerce m'maiko 19 ku Europe, America ndi Asia Pacific adakula mwachangu kuposa 15%. Kukula kopitilira muyeso kwa gawo lofunidwa kwapanga malo abwino owonjezera otumizira kunja kwa malire a e-commerce mu 2022.
Popeza mliriwu, ogula ambiri amayamba kugula pa intaneti, ndipo adzazolowera kugula pa intaneti. Malinga ndi ziwerengero za AI Thority, 63% ya ogula tsopano akugula pa intaneti.
Popeza mliriwu, ogula ambiri amayamba kugula pa intaneti, ndipo adzazolowera kugula pa intaneti. Malinga ndi ziwerengero za AI Thority, 63% ya ogula tsopano akugula pa intaneti.
02
Kukula kwa malonda a anthu
Mliriwu sunangobweretsa kusintha kwa machitidwe ogula ogula, komanso chimodzi mwazosintha zazikulu ndikuti chiwerengero cha anthu omwe amagwiritsa ntchito malo ochezera a pa Intaneti chawonjezeka, ndipo malonda a e-commerce atulukira pang'onopang'ono.
Malinga ndi ziwerengero zochokera ku AI Thority, pofika kumapeto kwa 2021, anthu opitilira 57% padziko lonse lapansi adalembetsa osachepera malo amodzi ochezera.
Mwa awa ochezera, nsanja monga Facebook ndi Instagram zikutsogolera izi, ndipo zimphona ziwiri zapa media media zatenga mwayiwu kuyambitsa msika wa e-commerce wina ndi mnzake.
Facebook yawonjezera chinthu chatsopano chomwe chimalola mabizinesi ndi anthu pawokha kulunjika omwe angakhale makasitomala kudzera pa Facebook kuyendetsa kuchuluka kwazinthu ndikuwonjezera malonda.
Instagram yayambanso kulowa mumsika wa e-commerce, makamaka ndi "kugula" kwake. Amalonda ndi ogulitsa angagwiritse ntchito "chizindikiro chogula" kuti agulitse mwachindunji pa pulogalamu ya Instagram, yomwe tinganene kuti ndiyo yabwino kwambiri pazamasewero ochezera a pa Intaneti kuphatikizapo malonda a e-commerce.
Makamaka, ogula omwe amagwiritsa ntchito malo ochezera a pa Intaneti ali ndi mwayi wogula ka 4.
03
Makasitomala opitilira malire a e-commerce akuchulukirachulukira
Kuyambira mliriwu, khomo la dzikolo silinatsegulidwe, ndipo mabizinesi akunja sanathe kulowa ku China kukagula. Mu 2021, kuchuluka kwa ogula omwe amagwiritsa ntchito nsanja zapakhomo komanso zam'malire a e-commerce achulukirachulukira. Chochitika chachikulu chimenechi tinganene kuti sichinachitikepo. Ndizodziwikiratu kuti kuchuluka kwa ogwiritsa ntchito mapulatifomuwa kuchulukirachulukira mu 2022.
Chizindikiro chakuti ogula akuyamba kulowa mumsika wa intaneti anganenenso kuti ndi mwayi wabwino kwambiri kwa makampani kuti apititse patsogolo mpikisano wawo.
Chifukwa cha kuchuluka kwa nsanja zapaintaneti, poyerekeza ndi malo ogulitsira njerwa ndi matope osapezeka pa intaneti, nsanja zapaintaneti zitha kupeza makasitomala mosavuta.
Njira yodutsa malire a e-commerce mosakayikira ndi njanji yagolide ya madola thililiyoni. Ndi chitukuko chosalekeza komanso kuwongolera kwamakampani, ogulitsa momwemo apereka kuthekera kosiyanasiyana malinga ndi mtundu, mayendedwe, zinthu, maunyolo ogulitsa, ndi magwiridwe antchito. wovuta kwambiri. Chifukwa cha kuchuluka kwachangu kwa omwe alowa m'malire amalonda a e-commerce, mpikisano pakati pamakampani ogulitsa malonda akunja chifukwa cha kuchuluka kwa mapulatifomu amtundu wachitatu wakula kwambiri. chitsanzo ndi zovuta kulimbikitsa kukula kwa kampani kwa nthawi yaitali, ndi kumanga nsanja kudzikonda wakhala mchitidwe chitukuko cha kuwoloka malire e-malonda m'tsogolo.
04
Boma likupitiriza kuthandizira chitukuko chatsopano cha malonda a e-border
Kuyambira chaka cha 2018, mfundo zinayi zazikuluzikulu zamalonda zamalonda zam'malire zomwe zatulutsidwa ku China ndizoyenera kuziganizira. Ali:
(1) "Chidziwitso pa Ndondomeko za Misonkho za Katundu Wogulitsa Kugulitsa kunja ku Cross-border E-commerce Comprehensive Pilot Zone", September 2018
(2) "Chilengezo Chokhazikitsa Pulogalamu Yoyendetsa Ntchito Yoyang'anira Mabizinesi Kupita Ku Bizinesi Yapam'malire", June 2020
(3) "Maganizo pa Kupititsa patsogolo Kupititsa patsogolo Mitundu Yatsopano ndi Mitundu Yamalonda Akunja", Julayi 2021
(4) Regional Comprehensive Economic Partnership (RCEP), January 2022
Gwero la deta: mawebusayiti aboma monga Unduna wa Zamalonda
"Maganizo pa Kupititsa patsogolo Kukula kwa Mitundu Yatsopano ndi Zitsanzo Zamalonda Zakunja" adanena momveka bwino kuti ndikofunikira "kuthandizira kugwiritsa ntchito matekinoloje atsopano ndi zida zatsopano kuti athe chitukuko cha malonda akunja, kupititsa patsogolo ndondomeko zothandizira chitukuko cha mtanda. -Border e-commerce, ndikukulitsa gulu lamabizinesi apamwamba osungiramo zinthu zakunja".
Mu 2022, kutsatsa kwamalonda kumalire amayiko akunja kumatha kuyambitsa "chaka chachikulu".
Patha zaka pafupifupi 20 chiyambireni chitukuko cha malonda a e-commerce, ndipo njira ya chitukuko cha e-commerce yasinthanso zingapo. Ngakhale 2021 yapitayi tinganene kuti ndi chaka chopanda ungwiro kwa makampani ambiri ochita malonda akunja, ziribe kanthu kuti zotsatira zake ndi zotani, makampani amalonda akunja ayenera kusintha malingaliro awo ndikuyamba mutu watsopano mu 2022.
Nthawi yotumiza: Aug-10-2022