uburambe buke kubijyanye no kwamamaza isoko rya google

B2B irimo kubona amajwi menshi. Abantu benshi mubucuruzi bwamahanga batangiye gukoresha GOOGLE PPC cyangwa SEO kugirango bamenyekanishe traffic. SEO itinda kuruta ibisimba: PPC irashobora kuzana traffic kumunsi umwe.

Nakoresheje kwamamaza PPC kurubuga 2, kandi uyumunsi nzabagezaho uburambe buke kubijyanye nuburyo bwo gupiganira hasi:

1 Nyuma yo kuzuza iyamamaza rya PPC, birasabwa guhitamo gukanda kwinshi bishoboka kugirango amakuru yamamaza abanze gukora

2 Abantu benshi bakoresha "guhuza neza" kugirango babike amafaranga:

Mubyukuri ntabwo byemewe

3 Inzira nziza ni ugukingura umukino mugari mbere ukareka iyamamaza ryaka mbere. Umukino mugari ufite traffic nyinshi zidahwitse.

Ibi kandi bizana inyungu mugihe iyamamaza rimara iminsi 5-7: turashobora gushiraho aya magambo yingenzi hamwe numuhanda udakwiye nkamagambo mabi

4 Umukino mugari wafunguye igihe gito kandi urashobora guhinduka mumagambo ahuza: Muri iki gihe, urashobora kongera amasoko yimodoka nyayo

5 Tugarutse kuri 1 hejuru, twibwira ko ibikorwa byo kwamamaza bifite amakuru ahagije yumuhanda mugihe runaka:

Dufashe amafaranga 8 kuri buri kanda, gukanda 300 muri uku kwezi, igiciro cyose ni 2400, hakorwa anketi 30, kandi buri anketi ikagereranywa ni 100

Kuri ubu, tuzi ko buri gihinduka ari 100

6 Nyuma ya 5, tuzi ko buri guhinduka ari 100. Muri iki gihe, turashobora guhitamo uburyo bwo gupiganira hamwe nibindi byinshi: hitamo uburyo bwo gupiganira amasoko menshi, hanyuma dushyireho igiciro cyo guhindura 110

Inyungu ni izi zikurikira:

Ubukangurambaga “marike brush” bumaze gukusanya amakuru yo guhindura, bityo ipiganwa rishobora kuzamurwa mu ngamba zo gutanga isoko rya CPA

Intego yo gupiganira amasoko ya CPA ifasha gufata amatsinda menshi yabakiriya, kongera abakiriya, no kugabanya amafaranga yo guhinduka hashingiwe ku kubona byinshi bihinduka: amakuru

Nyuma yo guhindura isoko, hazaba umunsi umwe cyangwa ibiri izatwara amafaranga arenze ingengo yimari ya buri munsi cyangwa ntakindi. Ntugire impungenge, ikiguzi cya buri kwezi kizagenzurwa mu ngengo yimari ya buri munsi * 30.4, kandi ingengo yimari ya buri munsi ntizarenza inshuro ebyiri ingengo yimishinga yagenwe; ntugahangayike Uburyo bwo guhindagurika hagati, sisitemu ikenera byibura icyumweru kimwe kugirango yige moderi ya algorithm, kandi izahagarara nyuma yigihe cyo kwiga.

7 Iyo iyamamaza ririmo gukora, uzi kandi ijambo ryibanze rishobora kuzana ibibazo nyabyo hamwe n’umuhanda nyabagendwa: Muri iki gihe, amatangazo amwe n'amwe arashobora guhitamo gupiganira amasoko: Muri iki gihe, PPC izaba ifite umurongo wo gupiganira amasoko kugira ngo werekane igiciro gishobora kugaragara kanda

8 Ongeraho isoko ryigihugu mugamije gukuba kabiri amasoko yawe yibanze

9 Uruhande rwa mudasobwa rushobora kuba + 50% -100%, uruhande rwa mobile rushobora kugabanuka gato

PS; Nuburyo amatangazo yawe akora? Nizeye gusangira nawe. Urashobora gusiga ubutumwa mumwanya wibitekerezo, urakoze!