Abacuruzi benshi bo mubucuruzi bwamahanga ni impumyi cyane mugihe bakora iterambere ryisoko ryamahanga, akenshi birengagiza uburyo bwo kugura no kugura abakiriya, kandi ntabwo bagenewe. Ibintu nyamukuru biranga abaguzi b’abanyamerika: Icya mbere: Umubare munini Icyakabiri: Ubwoko bwa gatatu: Gusubiramo Icya kane: Amasoko meza kandi yuzuye Amasoko ya buri munsi ibikoresho byo mu biro, ibikoresho byo mu biro, hamwe nibikoresho byubaka, imyambaro, nibikenerwa buri munsi. Amerika nisoko rinini ryo gutanga amasoko ku isi. Ibyinshi mubintu byaguzwe nibikoreshwa. Kugura inshuro nyinshi birasabwa mugihe cyumwaka umwe cyangwa ibiri. Gusubiramo nibyiza kubigo byabashinwa, kandi bituma ibigo bitegura umusaruro hamwe namategeko agomba gukurikiza.
Ibintu bitandatu biranga abaguzi
1 Umuguzi wububiko
Amaduka menshi yo muri Amerika agura ibicuruzwa bitandukanye ubwabyo, kandi amashami atandukanye yo kugura ashinzwe ubwoko butandukanye. Iminyururu minini yishami nka macy´s, JCPenny, nibindi, bifite ibigo byabo bigura muri buri soko ryibicuruzwa. Biragoye ko inganda zisanzwe zinjira, kandi akenshi bahitamo abatanga ibicuruzwa binyuze mubucuruzi bunini, bashiraho uburyo bwabo bwo gutanga amasoko. Umubare wubuguzi ni munini, ibisabwa nibiciro birahagaze, ibicuruzwa byaguzwe buri mwaka ntabwo bizahinduka cyane, kandi nibisabwa byujuje ubuziranenge. Ntibyoroshye guhindura abatanga isoko. Benshi muribo bareba imurikagurisha ryaho muri Amerika.
2 Urunigi rwamaduka manini (MART)
Nka Walmart (WALMART, KMART), nibindi, ubwinshi bwubuguzi ni bunini, kandi bafite n’amasosiyete yabo agura ku isoko ry’umusaruro, hamwe na sisitemu zabo zo kugura, ibyo bagura byumva cyane ibiciro by’isoko, hamwe n’ibisabwa kuri guhindura ibicuruzwa nabyo biri hejuru cyane. Kinini, igiciro cyuruganda kiri hasi cyane, ariko ingano nini. Inganda zateye imbere, zihendutse, kandi zatewe inkunga neza zirashobora kwibasira ubu bwoko bwabakiriya. Nibyiza ko inganda nto zigumana intera, naho ubundi igishoro gikora cyurutonde rumwe kizagutera ubwoba. Niba ubuziranenge budashobora kubahiriza ibipimo byubugenzuzi, bizagorana guhinduka.
3 Abinjira
Ibyinshi mubicuruzwa bigurwa nibirango nka (Nike, Samsonite), nibindi. Bazasanga inganda nini, zujuje ubuziranenge kugirango batange ibicuruzwa na OEM. Inyungu zabo nibyiza, ibisabwa bifite ireme bifite ibipimo byabyo, ibicuruzwa bihamye, ninganda. Gushiraho umubano wigihe kirekire. Kugeza ubu, abatumiza mu mahanga benshi ku isi baza mu imurikagurisha ry’Ubushinwa gushaka ababikora, akaba ari umushyitsi ukwiye imbaraga z’inganda nto n'iziciriritse. Ingano yubucuruzi bwabatumiza mu gihugu cyabo ni ikintu cyerekana umubare wabyo bagura nuburyo bwo kwishyura. Mbere yo gukora ubucuruzi, urashobora kumenya imbaraga zabo ukoresheje urubuga rwabo. Ndetse n'ibirango bito bifite amahirwe yo guteza imbere abakiriya benshi.
4 Umucuruzi
Abatumiza ibicuruzwa byinshi, ubusanzwe bagura ibicuruzwa byihariye, bafite ububiko bwabo bwo kohereza (WAREHOUSE) muri Amerika, kandi bakagurisha ibicuruzwa byabo binyuze mumurikagurisha ku bwinshi. Igiciro numwihariko wibicuruzwa ningingo zingenzi zibareba. Biroroshye kuri ubu bwoko bwabakiriya kugereranya ibiciro, kuberako abanywanyi babo bose bagurisha kumurongo umwe, bityo ibiciro nibitandukaniro nibicuruzwa biri hejuru cyane. Inzira nyamukuru yo kugura nukugura mubushinwa. Abashinwa benshi bafite igishoro gikize bakora ubucuruzi bwinshi muri Reta zunzubumwe zamerika, bahinduka benshi, hanyuma basubira mubushinwa kugura.
5 Umucuruzi
Iki gice cyabakiriya gishobora kugura ibicuruzwa ibyo aribyo byose, kuko bafite abakiriya batandukanye bagura ibicuruzwa bitandukanye, ariko gukomeza ibicuruzwa ntabwo bihamye. Ibicuruzwa bitumiza nabyo ntabwo bihindagurika. Inganda nto ziroroshye gukora.
6 Umucuruzi
Mu myaka mike ishize, abadandaza b'Abanyamerika hafi ya bose baguze muri Amerika, ariko nyuma yuko ubucuruzi bwinjiye kuri interineti, abadandaza benshi bagura binyuze kuri interineti. Ubu bwoko bwabakiriya nabwo bukwiye gukurikiranwa, ariko hariho ingorane zimwe. Niba itegeko ryihutirwa kandi ibisabwa bikaba bitoroshye, birakwiriye cyane kubacuruza murugo gukora.
Igihe cyo kohereza: Nzeri-02-2022