Icyo nsangiye nawe uyumunsi nuruhererekane rwibikorwa byo guteza imbere abakiriya b’amahanga, harimo:
1. Umuyoboro wo kugura unyuze
2. Igihe cyiza cyo kuzamura ibicuruzwa
3. Igihe cyo kugura byinshi
4. Nigute wateza imbere abaguzi.
01 Ni ubuhe buryo abaguzi bo mu mahanga bakoresha mu gusesengura ibicuruzwa?Gutanga amasoko no kugurisha kubaguzi bo mumahanga: gutegura gahunda yo gutanga amasoko (kugura ibicuruzwa bishya, guhitamo ibicuruzwa bishya) - shakisha abatanga ibicuruzwa byububanyi n’amahanga binyuze mumiyoboro ikwiye (imurikagurisha, ibinyamakuru, imiyoboro) - kugenzura ibibanza byuruganda (kugereranya ibizamini, imbaraga zubugenzuzi) - shyira kumugaragaro an gahunda
1. Bamwe muribo basanga abatanga ibicuruzwa binyuze kuri enterineti; 2. Bamwe mubaguzi gakondo bagura cyane cyane mumurikagurisha, kandi batangiye no gukoresha interineti mugusuzuma no kuganira nabatanga ibicuruzwa hakiri kare. Isesengura: Kuberako igihe cyo kumurika ari gito cyane kandi giteganijwe cyane, akeneye gusobanukirwa nisoko nibicuruzwa binyuze mumurikagurisha. Ku ruhande rumwe, akeneye guhura nabatanga isoko kandi bagakora imishyikirano ikomeye. niba hari amahirwe yo gufatanya. Niba hakiri igihe, nzareba hirya no hino. Kugirango twongere imikorere yimurikabikorwa kugirango tubone abatanga isoko kandi tubone abaguzi beza, shakisha ibicuruzwa nabatanga ibicuruzwa binyuze kuri interineti amezi 1-3 mbere, hanyuma ukore anketi namasezerano yubucuruzi ukoresheje e-imeri, hanyuma usabe gahunda kuri imurikagurisha. gushyikirana. Impamvu: Niba rero utabitezimbere ukoresheje interineti, nubwo umuguzi aje kumurikabikorwa, nta garanti yerekana ko azashobora kuza mukibanza cyawe. Nubwo umuguzi wo hanze anyura mucyumba cyawe, nta cyemeza ko azahagarara akinjira kureba ibicuruzwa byawe. Nubwo umuguzi yinjiye akabona ibicuruzwa byawe, ntabwo byanze bikunze biguha umwanya uhagije wo kumenyekanisha ibicuruzwa byawe nubucuruzi. Ibyiza byawe rero ni ugukora urutonde rwabaguzi mugihe arimo kubanza kwerekana abaguzi binyuze kuri enterineti.
02 Ni ryari igihe cyiza cyo kuzamura ibicuruzwa?| Umuguzi ategura gahunda yo gutanga amasoko (kugura ibicuruzwa bishya, guhitamo abaguzi bashya) kuva mu Kwakira kugeza Ukuboza; akazi: incamake yo kugurisha buri mwaka, iteganyagihe ryamasoko, isesengura ryamasoko, gusuzuma ibicuruzwa; gahunda yo gutanga amasoko imaze gutegurwa, umuguzi mubisanzwe Bifata amezi atatu kugirango uhitemo abaguzi. | Gushakisha abatanga ibicuruzwa nibicuruzwa bishya binyuze kurubuga rwa B2B, kugura ibinyamakuru, imurikagurisha ryumwuga Ahanini. - Utanga ibicuruzwa yataye umuguzi. Utanga ibicuruzwa bishaje yakoranye numuguzi imyaka myinshi. Hifashishijwe ubufasha bwabaguzi, urwego rwubuyobozi nubwiza bwibicuruzwa byagereranijwe mubice bitandukanye. Ubufatanye muri iki gihe burashimishije kubitanga. Ntabwo ari binini cyane, kandi marge yo hepfo itera abayitanga gutangira gutandukana numuguzi no gushaka abafatanyabikorwa bashya. Mubisanzwe bigenda kubatanga isoko batanga abaguzi benshi. - Abaguzi bakeneye kugura byiyongera, kugabanya ingaruka zo kugura, no guhitamo abaguzi benshi kugirango bafatanye. 2. Gushakisha ibicuruzwa bishya, ibicuruzwa nisesengura rya tekiniki uwatanze isoko yambere adashobora gutanga: Kubaguzi, koresha uburyo butandukanye bwo gushakisha abatanga ibintu bishya, harimo interineti, ibinyamakuru, imurikagurisha, hanyuma umenye abatanga ibicuruzwa binyuze muri ibi. Mugihe kimwe, imbaraga, igiciro cyibicuruzwa, ubuziranenge nibindi kubitanga bizagereranywa. Muri iki gihe, ni ngombwa cyane kubatanga isoko kugirango bamenyekanishe ubwoko bwose, kugirango binjire muburyo bwo guhitamo abaguzi. Impamvu: Kubatanga isoko, kumenyana no kwegeranya abaguzi bashya vuba mugihe gito nisoko yo gutumiza ejo hazaza. Mugihe kimwe, kugirango dufate isoko ryurungano, birakenewe cyane kumenyekanisha byinshi muriki gihe. Abatanga ibicuruzwa bishya bakeneye kubirekura kubaguzi mugihe gito hanyuma bakinjira muri gahunda yo kugura umuguzi. Ni murwego rwo kuyobora urungano no kongera igihe kinini cyinyungu yibicuruzwa bishya. Kubwibyo, kumenyekanisha muri iki gihe ni ngombwa cyane kandi birakwiriye ku baguzi bo mu mahanga ndetse n’abatanga ibicuruzwa mu mahanga. | Uburyo bwo kugura, kubaza no kuganira, kugenzura ikibanza cyuruganda, kugereranya kugereranya, kugenzura no kugenzura.
03 Ni ikihe gihe cyo gutumiza abaguzi kugura byinshi?Kubijyanye nuburyo bwo gutanga amasoko yimurikagurisha nimpeshyi ya Kanto | Ibicuruzwa byabaguzi kuva muri Mutarama kugeza muri Kamena: Ibicuruzwa nyuma yimurikagurisha ryizuba ni uguhuza cyane cyane ibyo abaguzi bakeneye kugurisha mugice cya mbere cyumwaka. Shakisha muri Nzeri na Ukwakira - Kugaragaza no kugereranya mu Gushyingo - Gutumiza bisanzwe no gukora uruganda mu Kuboza - Gahunda yo kohereza amezi arenga 1 - Igurisha ritangira muri Gashyantare. | Ibicuruzwa byabaguzi kuva muri Nyakanga kugeza Gashyantare umwaka utaha: abaguzi bashaka inganda nshya nibicuruzwa bishya muri Werurwe, Mata na Gicurasi - kugenzura uruganda no kugereranya ibicuruzwa muri Gicurasi - gutumiza no gukora ibicuruzwa muri Kamena - kohereza muri Nyakanga | Kugura byinshi Kuva muri Werurwe kugeza muri Kamena, abaguzi bazatanga ibicuruzwa binini umwaka wose kubatanga isoko muriki gihe. Igihe cyo kugurisha ni kuva muri Mata kugeza Ukuboza Noheri, kandi ukwezi kugurisha kugizwe na 75% yigihe. Nta gihe ntarengwa cyo kugura rimwe na rimwe. Abaguzi mubisanzwe bagura rimwe na rimwe kugura umwaka wose. Igihe cyingenzi cyo kugurisha ni kuva Mutarama kugeza Werurwe buri mwaka. Iki gihe nacyo kitari igihe cyo kugurisha. Abaguzi benshi bagura ibintu byinshi mubisanzwe batangira gutanga ibicuruzwa muri Gashyantare / Werurwe buri mwaka. Fata Walmart nk'urugero, amabwiriza ashyirwa hamwe na buri mutanga mu ntangiriro za buri mwaka. , hanyuma bigabanywa kuri buri duka ukurikije gahunda yo kugurisha.
Muri byo, ingingo ebyiri zikurikira zigomba kwitabwaho:
1. Ingaruka zo gutinda gutangwa kuri Wal-Mart:Ibisabwa na Wal-Mart kubatanga ibicuruzwa: ibiciro biri hasi, ibisabwa byujuje ubuziranenge, cyane cyane ibisabwa bikenewe muri serivisi zunganira, harimo igihe cyo gutanga na serivisi nyuma yo kugurisha, nibindi. Impamvu ni: Kugirango ugabanye ibiciro kandi ubone igiciro gito, Wal- Mart ashyira mubikorwa ububiko bwa zeru. Byongeye kandi, mugihe cyambere cyo kugurisha ibicuruzwa, Wal-Mart izakwirakwiza umubare munini wibitabo byamamaza mububiko bukomeye kugirango biteze imbere ibicuruzwa bishya. Muri icyo gihe, Walmart ifite amaduka arenga 4000 ku isi, muri yo hakaba hari amaduka arenga 3.000 muri Amerika yonyine. Ibicuruzwa byinshi biri muri aya mangazini biri kuri konti icyarimwe, bityo igihe cyo gutanga ibicuruzwa ntigomba guhindagurika cyangwa amakosa yigihe. Bizazana igihombo kinini kugurisha Wal-Mart. Birashoboka ko ibyatangajwe mbere byose bizakorwa kubusa, kandi ibyatinze gutangwa byose bizatuma Walmart itakaza icyizere kubitanga ubuziraherezo, kandi uyitanga azakenera gutanga amande menshi.
2. Ibishoboka byo kugura rimwe na rimwe:Gahunda yo kugura buri mwaka ya Walmart izashyirwaho nishami ryihariye ryamamaza ibicuruzwa nyuma yo gusuzuma no guhanura isoko ryumwaka utaha. Iyo gahunda imaze kuba, ntabwo ihinduka umwaka wose. Kurugero, Walmart yaguze TV 100.000, biteganijwe ko izahura nigurishwa ryumwaka wose kandi izakomeza kugurishwa kugeza mu Kuboza. Ariko birashoboka ko TV zose zagurishijwe mu Kwakira. Muri iki gihe, Wal-Mart ntizongera gukora kugura rimwe na rimwe, kubera ko igiciro cyo kugura ibyiciro bito kizaba kinini, kandi ikiguzi cyo gutwara no kugabura kizaba kiri hejuru cyane ugereranije n’ibyaguzwe byinshi. igiciro. Hamwe ningaruka zo gusubira inyuma mugihe kugurisha ari bibi, Walmart ikora bike kugura rimwe na rimwe.
04 Nigute wateza imbere abaguzi b'abanyamahanga?1. Hitamo umujyi ushaka gutera imbere, kandi nibyiza ahantu heza cyane. Umubare wabaguzi bashakishijwe ahantu kure ni muto. Niba nshaka guteza imbere Amerika ubu, noneho nshobora kumenya New York nkandika ijambo ryibanze. Guhitamo ijambo ryibanze nibyiza kuba byuzuye, ntabwo bigarukira kumurongo umwe. Niba ngurisha imbaho zishushanya, banza ubihindure mucyongereza, Ikibaho cyiza (ikibaho cyo gushushanya), cyibikoresho byubwubatsi, bigurishwa kubatanga ubwubatsi, umucuruzi wubwubatsi, inganda ziyobowe: Kubaka, nibindi kugirango wubake ijambo ryibanze ryibicuruzwa. Twinjiza ijambo ryibanze duhereye kubitekerezo bikurikira: 1. Kwinjiza mu buryo butaziguye amagambo yibicuruzwa: Ikibaho cyo gushushanya (ikibaho cyo gushushanya) 2. Kwinjiza mu buryo butaziguye amagambo yinganda: Kubaka 3. Ibikoresho byayoborwa: Ibikoresho byubwubatsi 4. Utanga isoko: Utanga ubwubatsi (Utanga ubwubatsi), 5 , umucuruzi: Umucuruzi wubwubatsi (Umucuruzi wubwubatsi), nibindi
2. inyandiko zurundi ruhande, kandi ikimenyetso gitukura nubucuruzi bwo gutumiza mu mahanga. Imikorere yavuzwe haruguru irashobora kudufasha kumenya ingano yikigo cyabakiriya, nibindi, bifasha cyane iterambere.
3.Gucukumbura amakuru yingenzi yumuntu, kanda kuri societe uko ubishaka, kanda ahacukurwa amabuye y'agaciro, urashobora gucukumbura aderesi imeri yasizwe nabayobozi b'ikigo kurubuga rusange, urashobora kubona imyanya ifata ibyemezo na agasanduku k'iposita, kanda Muri , urashobora kureba aderesi imeri yundi muburanyi. Wige byinshi kubyerekeye sosiyete ye kurupapuro rwe rwa LinkedIn.
4.Icya kane, icyiciro cyo gucukura amabuye y'agaciro, hitamo ibigo byose, ubikusanyirize mu makuru yakusanyijwe, utange ubucukuzi bw'amabuye y'agaciro, urashobora gucukura agasanduku k'iposita k'abafata ibyemezo bose ba sosiyete, sisitemu ya posita izagenzurwa, hanyuma amaherezo yohereze agasanduku k'iposita yemewe, amabaruwa yo guteza imbere ibicuruzwa rusange kuri agasanduku k'iposita.
5. Ibi ni ukubera ko: seriveri nyinshi zigihugu zohereza, Amerika, Ubuyapani, Singapore, nibindi, kandi bifite aderesi 45 ip icyarimwe, igipimo cyo gutsinda kiri hejuru cyane, ni ukubera ko: seriveri nyinshi zigihugu, Amerika , Ubuyapani, Singapore, nibindi, bifite adresse 45 ip icyarimwe,
Urashobora kandi kuyobora mu buryo butaziguye ibibazo byo gukurikirana ubutumwa
6. Gukuraho ibice bya WhatsApp
Injira ijambo ryibanze, ibikoresho byubaka, fungura plug-in ya WhatsApp, hanyuma ukande kugirango ubone amakuru yamakuru: urashobora guhitamo urubuga rumwe cyangwa urubuga rwinshi, kandi urashobora gushakisha ibisubizo birenga 100 mugihe kitarenze umunota. Nyuma yumunsi, urashobora kuyishakisha byoroshye. Ibihumbi n'ibisubizo.
7.Imibare yo kugenzura nubutumwa bwitsinda Umubare washakishijwe ntabwo byanze bikunze konte ya WhatsApp, hanyuma umubare ugenzurwa. Nyuma yo gukora kimwe, umubare nukuri kandi konti ya WhatsApp yarafunguwe. Ohereza mu buryo butaziguye ibicuruzwa byahinduwe mu itsinda. Intego kubakiriya.
Ikintu cyingenzi mubucuruzi bwamahanga ni uguteza imbere abakiriya. Dukurikire kandi tuzasangira ubumenyi bwubucuruzi bwo hanze nibikoresho byo kugura abakiriya mumahanga
wowe.
Igihe cyo kohereza: Kanama-25-2022