Ku bijyanye nuburyo bwo kuzamura iterambere mu mahanga, umubare munini w’abafatanyabikorwa mu bucuruzi bw’amahanga barashobora kugira icyo bavuga, ariko benshi muri bo bazi bike ku bumenyi bwa sisitemu yo kuzamura kandi ntibubatse urwego rufatika rw’ubumenyi.
Muri 2023, ibigo bigomba gusobanukirwa nuburyo butatu bwingenzi bwo kuzamura ubucuruzi bw’amahanga: kuzamura Google + urubuga rwigenga + kwamamaza imbuga nkoranyambaga
Intambwe nyinshi zo kuzamurwa mumahanga
1Gushiraho ingamba
Mbere yo gukora promotion mumahanga, dukeneye gushyiraho ingamba zo kwamamaza no gusobanura abakiriya bacu abo ari bo? Ni ubuhe buryo bwo kwamamaza? Birashoboka kubara ROI nibindi. Mugihe utegura ingamba, urashobora gutekereza kubibazo bikurikira: Ninde mukoresha wishyura ibicuruzwa byawe na serivisi? Intego yawe ni iyihe? Imodoka zingahe kumunsi cyangwa anketi zingahe kumunsi? Nigute ushobora gukurura abakoresha bawe? Ni ubuhe buryo n'inzira abakiriya bawe bakoresha muri rusange kugirango ubone serivisi n'ibicuruzwa utanga? Ni abakozi bangahe n'amafaranga uteganya gushora muri gahunda yo kwamamaza?
Sitasiyo y'Ubucuruzi
Hariho amasosiyete menshi yubucuruzi bwurubuga rwubucuruzi rwubucuruzi, ariko igice kinini cyacyo ni impimbano. Urubuga rw’ubucuruzi rw’amahanga rushobora kuvugwa ko ari urufatiro rukomeye muri izi ntambwe, kandi uburyo bwose bwo kuzamura no kwamamaza buzenguruka ku rubuga rw’ubucuruzi rw’Ubwongereza rwujuje ibyangombwa. Niba uruganda rwubucuruzi rwamahanga rwatsimbaraye kuriyi ntambwe, noneho imirimo ikurikira ntizishobora gutangira. Urashobora kureba ingamba zikurikira zo kubaka urubuga: gusobanura intego yurubuga, kandi sitasiyo yose izatangirira kuriyi ntego. Jya muburyo bw'igishinwa, hanyuma uhuze n'ubwiza bw'abakoresha mu mahanga ukurikije imyandikire, igishushanyo, ibara, n'imiterere. Kwandika neza, kwandukura neza birashobora gushishikariza abakoresha kurangiza intego zawe, kandi ibyo nibisanzwe niba nta makosa yikibonezamvugo. Uburambe bwabakoresha neza. Urubuga rushobora kugira igipimo runaka cyo guhindura. Niba nta anketi kuri buri IP 500, hazabaho ibibazo nurubuga rwawe. Wubahiriza ibipimo byo gushakisha moteri.
3Gira traffic
Hamwe ningamba nurubuga, intambwe ikurikiraho ni ugukurura abantu kwinjira. Hamwe nurujya n'uruza rwinshi, ibibazo nibisabwa bizatangwa, hanyuma amaherezo azabyara amafaranga. Hariho inzira nyinshi zo kubona traffic. Turareba cyane cyane muburyo bune bwingenzi bukwiranye nubucuruzi bwububanyi n’amahanga: traffic traffic SEO igabanijwemo intambwe enye: gutegura ijambo ryibanze nayisumbuye, guhuza urubuga rujyanye n’ijambo ryibanze, guhora wongera ibiri kurubuga, kongera isano bifitanye isano n’amahanga. Imodoka ya PPC yerekeza cyane cyane kumodoka yishyuwe. Imodoka nijambo ryibanze urubuga rwa SEO rushobora kuzana ni ntarengwa, kandi gukoresha amatangazo yishyuwe kugirango wagure traffic nyinshi ninyongera nziza kuri SEO. Ibiri muri blog yibigo ni bike, kandi ibintu bishobora gutangizwa nabyo ni bike, mugihe blog yibigo ishobora kongera ibiri kurubuga, gukora amagambo yingenzi kandi arimo page. Imiyoboro ihuza abantu benshi ni umuyoboro wingenzi mugutezimbere imbuga zicyongereza. Huza blog yawe hamwe nimbuga rusange, kusanya abafana nuruziga kurubuga rusange, hanyuma usubize ibibazo byabakoresha kurubuga rusange. Kuri make Muri make amakuru arashobora gutangazwa hifashishijwe imbuga nkoranyambaga. Ku bucuruzi bw’amahanga B2B na B2C imbuga za interineti, imbuga nkoranyambaga nka Facebook, Twitter, Google+, na Quora zose zishobora kuzana traffic.
4Kongera igipimo cyo guhindura iperereza
Hamwe nurujya n'urubuga, ikibazo gikurikira nuburyo bwo guhindura traffic mubibazo. Nibyiza, kurubuga rusange rwubucuruzi bwububanyi n’amahanga, ntibishoboka ko habaho ibihumbi icumi byimodoka buri munsi, kuburyo rero bwo guhindura traffic nke mubibazo byabakiriya kurwego runini ni ngombwa cyane. Mbere ya byose, ugomba gutandukanya abakoresha traffic. Nyuma ya byose, buri mukoresha uza kurubuga rwawe afite ibyo akenera bitandukanye, bityo gutandukanya no kwamamaza bikurikije urufunguzo. Abakoresha urubuga rwawe barashobora kugabanywamo hafi: abakoresha batazi ko bakeneye. Uzi igikenewe, ariko ntugamije kubikemura. Uzi ibikenewe, ugambiriye kubikemura. Kumenya ibikenewe, kugereranya abatanga isoko. Noneho, urubuga rwawe rwubucuruzi rwo hanze rushobora gutandukanya aba bakoresha, niba hari urupapuro rwurupapuro rwurupapuro rwabakoresha bafite ibyo bakeneye bitandukanye, niba hari umuhamagaro usobanutse kubikorwa, kandi niba amakuru yumukoresha yakusanyijwe? Nibura nabonye ko imbuga nyinshi zidafite imikorere yikigero kinini cyo guhinduka, cyane nkidirishya ryerekana ridafite abakozi bagurisha.
5Kuhindura iperereza kubigurisha
Intambwe eshatu zubucuruzi kuri enterineti ntakindi kirenze "traffic-anketi-kugurisha-kugurisha", buri murongo ni ingenzi cyane, ariko kubucuruzi bwinshi bwo hanze B2B, igihe cyo gukora iperereza kugeza kugurisha kizaba kirekire kuruta icya B2C Byinshi, nyuma ya byose, amabwiriza ya B2B yavuzwe na kontineri, bityo kubungabunga umubano wabakiriya, ubuhanga bwo kugurisha nurwego rwumwuga byose nibintu byo gutsinda. Ukurikije rero uburyo bwo kwamamaza kumurongo, ugomba nibura gukora: niba abakiriya mubyiciro bitandukanye bafite amagambo atandukanye hamwe nuburyo bwo kwamamaza. Haba hari uruhushya rwo kwamamaza imeri kugirango ukomeze umubano wabakiriya. Ku masosiyete afite CRM, niba amakuru yabakiriya atunganye kandi agabanijwe. Niba imbonerahamwe iyobora kurubuga igabanijwe kandi itanga amahitamo kubakiriya, nko gutandukanya igihugu no gutandukanya ibicuruzwa.
Isesengura ryamakuru
Isesengura ryamakuru nakazi gashimishije cyane, ariko ntabwo abantu bose bakunda guhangana namakuru. Niba uri ubwoko bwa C cyangwa umuntu ufite ubu bwoko bwimiterere mumakipe yawe, noneho byakagombye kuborohera kurangiza aka kazi Yego, amakuru ukeneye kumenya arimo traffic yo kuyobora, Iyobora kubakiriya, ikiguzi kuri buriyobora, Igiciro kuri buri mukiriya. Iyo uzi neza aya makuru, uzamenya icyerekezo cyawe cyo kwamamaza. Muri icyo gihe, buri muhuza mu ntambwe eshanu zavuzwe haruguru urashobora gutondekanya ibipimo ngenderwaho byo gupima amakuru. Kurugero, niba ushyize amatangazo yishyuwe kuri Inquiry Cloud, urashobora kwigenga kugenzura ibicuruzwa, kanda-ukoresheje igipimo, kugabura abakiriya nizindi raporo zinyuze inyuma kugirango umenye ikiguzi. Muri ubu buryo, turashobora kumenya neza aho intego yo kwamamaza igomba gushyirwa hamwe nicyo gukora gikurikira. Kuzamurwa mu mahanga ni igitekerezo kidafite igisubizo gisanzwe. Ifite ibisubizo byinshi. Birumvikana, urashobora kandi kubona ubundi buryo, kandi urashobora kubona inzira itandukanye yo gutsinda. Ariko uko uburyo bwakoreshwa, nuburyo bwibanze bwo gukora inzira esheshatu zavuzwe haruguru.
Inzira zo kuzamurwa mu mahanga
Byongeye kandi, ibigo bitandukanye bizakoresha uburyo butandukanye bwo kuzamura ukurikije imiterere yabyo. Hano hari uburyo bwinshi bwo kuzamura:
1Iterambere ryubuntu
Andika izina ryumukoresha kurubuga mpuzamahanga B2B, B2C, umuyoboro wubucuruzi w’amahanga, ihuriro ry’ubucuruzi bw’imbere mu gihugu n’amahanga, hanyuma utangaze amakuru y’ibicuruzwa, amakuru y’urubuga, imbuga z’amahanga, cyangwa utangaze amakuru y’ibicuruzwa, amakuru y’urubuga mu mahuriro amwe n'amwe, cyangwa ushakishe ku rubuga Ibisobanuro byabaguzi birashobora kandi kuzamurwa kubuntu binyuze kuri imeri. Birumvikana, imeri zabakiriya zigomba kuboneka kurubuga runini ubu. Ibyiza: Ubuntu, nta mpamvu yo gukoresha amafaranga na gato, bikore wenyine (DIY). Ibibi: Ingaruka mubyukuri ntabwo igaragara, kandi niba ari SOHO, ni uguta imbaraga zabantu nubutunzi. Birakwiriye cyane kubatangiye kandi mubyukuri badafite amafaranga yo gushora mubucuruzi bwo hanze. Niba ukora ubucuruzi bwo hanze, ubucuruzi buciriritse, kandi ukaba udafite igishoro kinini, ugomba gukoresha urutonde rwipiganwa hamwe no kuzamura intoki mugitangira, kuko ikiguzi kiragenzurwa kandi ingaruka ni nziza; niba ufite imbaraga zamafaranga, urashobora kubikora kuva mugitangira Guhuza SEO na PPC, ingaruka zizaba nyinshi nyuma y amezi 2.
2Platform Yishyuwe Yishyuwe Urashobora kwishyura kuzamurwa kumurongo wa B2B na B2C. Ibyiza: Iterambere ryibanze cyane, kandi abaguzi babanyamahanga kurubuga bafite intego zigaragara, uruhare rukomeye, nicyifuzo gikomeye cyo kugura, batanga urubuga ruhamye rwibicuruzwa gakondo. Ingaruka ni nziza, ariko irashobora kugabanuka buhoro buhoro. Ibibi: Birahenze, mubisanzwe byibuze ibihumbi icumi byamafaranga yumwaka wo kuzamura urubuga; nibyiza kugira umuntu witanze gukora, hamwe nibikoreshwa bike kugirango ugere ku ngaruka nini.
3Gushakisha moteri
SEM (Shakisha Moteri Kwamamaza) iherutse kugaragara kandi nuburyo buzwi bwo kuzamura imiyoboro. Dukurikije imibare, 63% byabakiriya bashakisha ibicuruzwa na serivisi binyuze muri moteri zishakisha. . Ibyiza: ibisubizo byihuse, gukwirakwiza intego nyinshi, gukomera, kwaguka, kuzamura ibicuruzwa byuzuye, uburyo bworoshye kandi buhinduka, ibiciro bishobora kugenzurwa, hamwe ninyungu nyinshi kubushoramari. Ibibi: Igiciro nacyo gihenze, kandi abakiriya mubice bimwe ntibemera PPC (hariho kurwanya kurwanya), kandi ijambo ryibanze ryinganda ntirishobora gukoreshwa kuri PPC, kandi ingaruka ziri murwego rwo kuzamura gusa. . Ongera moteri ishakisha urugwiro nijambo ryibanze kugirango ugere ku ntego yo kongera ibicuruzwa no kugurisha. Ibyiza: urutonde rusanzwe, kongera ikizere cyurubuga, amahirwe menshi yo gutumiza abakiriya; ubwinshi, ishoramari ryibiciro muri rusange ntabwo riri hejuru ugereranije nuburyo bwinshi bwo kwishyura; ingaruka ziraramba, nubwo wakora umwaka umwe gusa wa SEO, umwaka wa kabiri Niba utabikora, haracyari ingaruka nyinshi, kandi inyungu kubushoramari ni nyinshi. Ibibi: Ubu hari byinshi byamamajwe muri SEO, isoko rya SEO rimaze kuba mu kajagari, kandi amasosiyete menshi y'Ishyaka B ahungabanya isoko mu gushuka no kuriganya, bigatuma abacuruzi bahomba igihombo no kutizera SEO, kandi bafite ubwoba; igihe cyiza ni kirekire, kandi nuburyo busanzwe Mubisanzwe, bifata amezi 1.5 kugeza kumezi 2.5. Igiciro cyambere ni kinini, kandi abadandaza ntibashobora kubona ingaruka mugihe gito, bigatuma abadandaza benshi bacika intege.
Ubwoko bwose bwo kuzamura uburyo bufite ibibi nibyiza. Urufunguzo rushingiye kuburyo bwo kuzamura cyangwa guhuza bikwiranye nubucuruzi bwububanyi n’amahanga, kandi ni ubuhe buryo bushobora kugera ku ngaruka nini n’ishoramari rito!
Igihe cyo kohereza: Ugushyingo-28-2022