Mu 2021, ubukungu bwisi bwabaye mubihe bidurumbanye. Bitewe n’igihe cy’icyorezo cy’icyorezo, ingeso zo gukoresha kuri interineti hamwe n’igipimo cy’imikoreshereze y’abaguzi bo mu mahanga cyakomeje kwiyongera, bityo umugabane w’ubucuruzi bwambukiranya imipaka ku masoko y’amahanga ugaragaza iterambere rikomeye. Mugihe kimwe, inyuma yiterambere ryihuse, irushanwa nibibazo nabyo birakurikira. Mbere ya byose, abaguzi benshi kandi benshi bazahitamo guhitamo umuyoboro wurubuga rwemewe, bivuze ko kuruhande rumwe, abagurisha bagomba gushimangira inyubako zabo bwite kandi icyarimwe bakita cyane kubikorwa byubaka imiyoboro yigenga. ; icya kabiri, byatewe na politiki ya IDFA, umwimerere Uburyo bwo kwamamaza "one-stop" bwo kwamamaza bwisosiyete ihura nibibazo bikomeye. Abacuruzi bakeneye guhura nibindi bice byacitsemo ibice, kandi mugihe kimwe, bagomba guhangana ningaruka zikomeye zo gukurikirana no gusesengura ibidukikije byazanywe nibi.
Isoko ryo kugurisha ku isi ku isi ryiyongereyeho 26% muri 2020, kandi amakuru avuga ko azakomeza kwiyongera: ubushakashatsi buherutse gukorwa bwerekana ko umuvuduko w’ubwiyongere bw’umwaka wa 29% hagati ya none na 2025. Nubwo kwagura amasoko menshi icyarimwe bidasaba Uwiteka igitutu kinini cyo kubara, imari n’abakozi nka mbere, ariko hamwe n '“icyamamare” cy’ubucuruzi bwambukiranya imipaka yambukiranya imipaka, ubwinshi bw’abacuruzi bashya bashya nabwo bwakajije umurego mu isoko. Kubwibyo, uburyo Kuri Ni ngombwa kwinjira mu isoko ryiza mugihe gikwiye. Niba 2017 yarabaye igihe cyiza cyo kohereza mumasoko yuburasirazuba bwiburasirazuba bwa Aziya, noneho igihe kirageze cyo gusuzuma amasoko akurikira mumpera zuyu mwaka nintangiriro yumwaka utaha.
1. Aya masoko arindwi yambukiranya imipaka yubucuruzi bwambukiranya imipaka yakwegereye inganda
1. Burezili
Burezili n’isoko rikomeye rya e-ubucuruzi muri Amerika y'Epfo, rikaba rigera kuri 33% ku isoko ryaryo ryose, kandi ni cyo gihugu cyonyine cyo muri Amerika y'Epfo ku mwanya wa mbere ku isi ku isi muri 2019. Amakuru yerekana ko amafaranga yinjira mu isoko rya e-bucuruzi muri Burezili muri 2019 yari Amerika Biteganijwe ko miliyari 16 z'amadorari, biteganijwe ko izagera kuri miliyari 26.5 z'amadolari y'Amerika muri uyu mwaka, bikaba biteganijwe ko izarenga miliyari 31 z'amadolari ya Amerika mu 2022. Byongeye kandi, nk'uko ubushakashatsi bwakozwe ku “Abaguzi bo kuri interineti bo muri Berezile ndetse no gukoresha imiyoboro y’ubucuruzi bwambukiranya imipaka” bwakozwe na Ishyirahamwe ry’abacuruzi bo muri Berezile (SBVC) ku bufatanye n’ubushakashatsi bw’isoko rya Ferraz, 59% byabaguzi kumurongo bahitamo guhaha mumahanga Guhaha kurubuga na porogaramu. 70% byabantu bagerageje kugura kumurongo baguze ibicuruzwa byabashinwa kumurongo binyuze mumipaka yambukiranya imipaka. Ugereranije, ibicuruzwa byabashinwa byemewe cyane nabaguzi ba Berezile.
2. Mexico
Nk’ubukungu bwa kabiri bunini muri Amerika y'Epfo, isoko rya e-ubucuruzi rya Mexico ryarushijeho kumenyekana. Amakuru yerekana ko ingano y’isoko rya e-ubucuruzi ryo muri Megizike muri 2021 izaba miliyari 21.2 z'amadolari y’Amerika, kandi umwanya w’iterambere ry’isoko ni munini cyane. Biteganijwe ko isoko rya e-ubucuruzi muri iki gihugu rizagera kuri miliyari 24.3 z'amadolari mu 2024. Hafi kimwe cya kabiri cy’abaguzi bo kuri interineti bo muri Megizike baguze imipaka, bakoresha amafaranga arenga miliyari 9.6 ku masoko mpuzamahanga. Iki gihugu kandi gifite umubare munini w’ikoranabuhanga, aho Abanyamegizike bagera kuri 70 ku ijana bafite telefone kandi bakagera kuri interineti.
3.Kolombiya
Kolombiya nisoko rya kane rinini muri Amerika y'Epfo. Nubwo isoko rya e-ubucuruzi muri iki gihugu ryari miliyari 7,6 z'amadolari gusa muri 2019. Ariko nk'uko AMI (American Market Intelligence) ibiteganya, isoko rya e-ubucuruzi rya Kolombiya riziyongera ku gipimo cya 150% kugeza kuri miliyari 26 z'amadolari mu 2022. Iyi ntsinzi irashoboka kubera ko, ku ruhande rumwe, imari shoramari yahaye agaciro gakomeye isoko ry’Amerika y'Epfo mu myaka mike ishize, ku rundi ruhande, na byo ni ibisubizo by'inkunga ya guverinoma ya Kolombiya.
4.Amajyaruguru
Isoko rya e-ubucuruzi ry’Ubuholandi kuri ubu rifite agaciro ka miliyari 35 z'amadolari kandi biteganijwe ko riziyongera kugera kuri miliyari 50 mu myaka ine gusa. 54% by'abaguzi kumurongo bahitamo guhaha hakurya yumupaka, byerekana ko bafite ubushake bwo kugura kubadandaza batari Abadage cyangwa abatamenyereye niba uburambe bwo guhaha nibiciro ari byiza. Muri 2020, impuzandengo y'ibiguzi byakozwe n'abaguzi ba interineti mu Buholandi byiyongereyeho 27%.
5.Ububiligi
Isoko rya e-ubucuruzi ry’Ububiligi muri iki gihe ni rito kuri miliyari 13 z'amadolari, ariko riratera imbere ku kigero cya 50% gitangaje.
Muri icyo gihe, 72% by'abaguzi ba digitale b'Ababiligi bamenyereye kugura hakurya y'umupaka, bivuze ko miliyoni z'abaguzi bo kuri interineti bafite ubushake bwo gukoresha amafaranga menshi kugira ngo bagerageze ibirango n'abacuruzi batamenyereye niba uburambe bwo guhaha n'ibitekerezo bifite agaciro mu gihe cyabo.
6.Poland
Amakuru ateganya ko isoko rya e-ubucuruzi ryo muri Polonye ryiyongera ku buryo butangaje burenga 60% ku mwaka kandi rizagera kuri miliyari 47 z'amadolari mu 2025. Bitandukanye n’andi masoko menshi, kwinjira muri interineti mu gihugu hafi 100%, ariko, kuri ubu, ni bike hejuru ya 20% byabaguzi kumurongo wa Polonye bagura imipaka.
7.Ubuhinde
Mugihe uru rutonde rwibanda ku masoko yo muri Amerika y'Epfo n'Uburayi, ntitwabura kuvuga Indoneziya. Indoneziya ifite abaturage ba kane ku isi n’isoko rinini. Aya makuru ateganya ko kugurisha e-ubucuruzi muri iki gihugu biteganijwe ko bizagera kuri miliyari 53 z'amadolari muri uyu mwaka kandi bikazamuka hejuru ya miliyari 100 z'amadolari mu 2025. Kubera ko isoko rya Indoneziya ribuza cyane ibicuruzwa byambukiranya imipaka, ntibikwiye ku bagurisha imipaka ku bakora imirimo yo kohereza ibicuruzwa. Ariko, kurundi ruhande, amahirwe azaba menshi kubagurisha bashyigikira kohereza ibicuruzwa murugo.
Nubwo muri iri soko nta baguzi benshi kuri interineti, baza ku mwanya wa kane mu baturage ku isi, ibintu birahinduka bitewe n’iki cyorezo. By'umwihariko vuba aha, Perezida yavuze mu buryo butaziguye ko azakoresha igihe gito kugira ngo yubake Indoneziya mu bukungu bwa digitale mu karere ka ASEAN. Inyandikorugero.
2. E-ubucuruzi bwambukiranya imipaka buracyakwiriye gukorwa muri 2022?
Hamwe n’ubucuruzi bugenda bwiyongera mu bucuruzi, ibigo byinshi kandi byinshi byishimira amahirwe yiterambere azanwa na e-ubucuruzi bwambukiranya imipaka. Nka miterere yubucuruzi bugenda bugaragara, e-ubucuruzi bwambukiranya imipaka bushingiye ku byiza byabwo kuri interineti, impande nyinshi, aho biherereye, gutanga amakuru adahuza, urunana rugufi, nibindi, hamwe niterambere ryihuse, kugirango ibikorwa byiyongere kandi bitezimbere ejo hazaza. abagurisha benshi ninganda bigira uruhare runini. Raporo y’ubucuruzi bw’Ubushinwa mu 2020 yashyizwe ahagaragara na Minisiteri y’Ubucuruzi muri Nzeri uyu mwaka, kuri ubu imiyoboro y’ubucuruzi bwambukiranya imipaka mu gihugu irerekana imiterere y’iterambere rikurikira: Igipimo cy’ibicuruzwa byinjira mu mahanga byinjira mu mahanga n’ibicuruzwa byoherezwa mu mahanga bikomeza kwiyongera byihuse. . ishingiro.
Inkomoko y'amashusho “2020 Ubushinwa E-Ubucuruzi Raporo”
Ibyiciro by’ibicuruzwa byinjira mu mahanga byinjira mu mahanga n’ibicuruzwa byoherezwa mu mahanga bifite kwibanda cyane no kuzamuka byihuse: Urebye ibyiciro by’ibicuruzwa, ibyiciro icumi bya mbere by’ibicuruzwa byoherezwa mu mahanga byambukiranya imipaka hagati ya 2020 byari hagati ya 97%, n’imyenda ibikoresho fatizo n'imyenda bingana na 97%. Ibicuruzwa, optique, ubuvuzi nibindi bikoresho; amasaha n'amasaha; ibikoresho bya muzika, uruhu, ubwoya n'ibicuruzwa; imizigo;
Inkomoko y'amashusho “2020 Ubushinwa E-Ubucuruzi Raporo”
Abafatanyabikorwa mu bucuruzi bwa e-ubucuruzi bwambukiranya imipaka bagenda batandukana: Dufatiye ku bafatanyabikorwa mu bucuruzi, aho icumi mu bihugu by’Ubushinwa byinjira mu bucuruzi bw’ibicuruzwa byinjira mu mahanga byinjira mu mahanga ni: Maleziya, Amerika, Singapore, Ubwongereza, Filipine, Ubuholandi, Ubufaransa, Koreya y'Epfo, Hong Kong, Ubushinwa, Arabiya Sawudite. Muri icyo gihe kandi, dukurikije amakuru y’abandi bantu yashyizwe ahagaragara n’inzego nyinshi zemewe, ubwiyongere bukomeye bw’ubucuruzi bw’ubucuruzi bw’imipaka bw’Ubushinwa bwambukiranya imipaka ntibuzahagarara mu 2022: biteganijwe ko umubare w’ubucuruzi bw’ibicuruzwa byambukiranya imipaka ku isi uteganijwe kugera kuri tiriyari 1.25. Amadolari y'Abanyamerika mu 2021; Igipimo cy’ibicuruzwa byinjira mu mahanga byambukiranya imipaka n’ibicuruzwa byoherezwa mu mahanga byageze kuri tiriyari 1.98, byiyongereyeho 15%. Abagera kuri 70% by'abaguzi bo mu mahanga bemeza ko ibirango by'Abashinwa ari ingenzi cyane ku isi muri iki gihe, kandi ejo hazaza h’ibirango by'Abashinwa; mu gusoza, e-ubucuruzi bwambukiranya imipaka bufite amahirwe menshi mugihe kizaza kandi bwahindutse uburyo bwubucuruzi bugenda bugaragara, kandi ibicuruzwa byoherezwa mu mahanga byambukiranya imipaka mu Bushinwa Mu bihugu bitanu byambere, amasoko atatu aherereye mu majyepfo y’iburasirazuba bwa Aziya, ashyushye isoko ry'inyanja y'ubururu.
Igihe cyo kohereza: Ukwakira-17-2022