Nubwo ibicuruzwa byaba byiza gute, nubwo ikoranabuhanga ryaba ryiza gute, niba nta gahunda nziza yo kuzamura no kugurisha, ni zeru.
Nukuvuga ko, nubwo ibicuruzwa cyangwa ikoranabuhanga byaba byiza gute, birakenera na gahunda nziza yo kwamamaza.
01 Uku nukuri
Cyane cyane kubicuruzwa byabaguzi bya buri munsi nibikenerwa bya buri munsi, tekinoroji nshya, ibicuruzwa bishya, nibitekerezo bishya birashobora kuba byiza cyane.
Urumva ko mugihe cyose ibicuruzwa bikozwe, byanze bikunze bizana inyungu nyinshi muruganda rwawe. Nibyo, ibi nibiteganijwe neza, ariko niba udafite ingamba nziza zo kumenyekanisha, abakiriya benshi bazakomeza kureka umushinga wawe, iki gitekerezo. Kuberako tuzi ko tekinolojiya n'ibitekerezo bishya bigaragara buri munsi kuriyi si. Ariko akenshi dusanga muri supermarket nini na hypermarkets muburayi na Amerika ko ibintu bizwi cyane atari byanze bikunze ikoranabuhanga rigezweho cyangwa ibicuruzwa byiza.
Abakiriya benshi, baracyari abagumyabanga. Kuki abaguzi batagura ibicuruzwa byawe bishya, cyangwa ibimenyetso bikwiye, igice cyo kugerageza isoko? Bari ku ruhande rwumutekano, kandi yari afite ibyago.
Ibicuruzwa bishaje, nubwo iki kintu cyakera, ariko isoko ryerekanye ko iki kintu gishobora kugurishwa, kandi gishobora kugurishwa. Nubwo adakunda iki gicuruzwa mumutima we, azagurisha. Ntacyo bitwaye, kuko abaguzi barabikunda kandi bishingiye ku isoko. Ashobora gukunda ibicuruzwa bishya cyane, ariko no muriki gihe, azakomeza gukora isuzuma ritandukanye kugirango agerageze isoko.
Nubwo rwose adashobora kureka gushaka gutanga itegeko no kubigerageza, ntazigera agutumiza miriyoni y'amadolari mugihe kimwe. Azashyiraho rwose itegeko rito, agure 1000pcs kugirango ayigerageze, ayigurishe urebe uko bigenda. Niba igurisha neza, yego, nzongeraho byinshi; niba atari byiza, bivuze ko isoko itabizi, noneho uyu mushinga urashobora kubikwa igihe icyo aricyo cyose kandi ushobora gutereranwa umwanya uwariwo wose. Uku nukuri.
Noneho muburayi, Amerika na Amerika nkumuguzi, nikihe kintu cya mbere dukeneye gukora mubihe byinshi? Ntabwo ari ugushaka agaciro, ahubwo ni ugushaka amakosa.
Ndagurisha ibicuruzwa bishaje, birashoboka ko inyungu yikigo ari 40% gusa. Ariko iki kintu kizwi ku isoko, uko gishobora kugurisha buri kwezi nuburyo gishobora kugurisha buri mwaka cyagenwe.
Ndashobora rero gukomeza guhinduranya ibicuruzwa, nubwo igiciro cyumutanga wawe cyazamutse, igiciro cyo kugurisha kuruhande rwanjye ntigishobora kuzamuka.
Inyungu yisosiyete irashobora kugabanuka kugera kuri 35%, kandi rimwe na rimwe hari n'ibikorwa bimwe byo kwamamaza, ariko tuzakomeza gukora iki gicuruzwa. Aho kureka ibicuruzwa bishaje ako kanya kuko wateguye ibicuruzwa bishya, ibyago ni byinshi cyane kubaguzi ntibashobora kwihanganira.
Niba kugurisha ibicuruzwa bishya bitameze neza, birashobora kuba igihombo kinini kubisosiyete, kandi bizagira n'ingaruka nini muguhindura ibicuruzwa muri iki gihe. Isosiyete rero irashobora kugerageza ibicuruzwa bishya buri mwaka byibuze mubihe bike.
Ariko mubihe byinshi, ibyingenzi byibanze biracyari kubicuruzwa bishaje bihamye. Nubwo inyungu ari nkeya, ibicuruzwa bishaje kubicuruzwa bishaje bizahinduka.
Urubanza rumwe
Byari bikwiye kuba muri 2007, ubwo nagiye muri Tayiwani. Uruganda rwo muri Tayiwani rwateje imbere ibicuruzwa bishimishije ushobora kuba utarigeze wumva. Iki gicuruzwa nigikoresho gito cyane. Ni ubuhe butumwa bw'iyi mashini nto yashyizwe muri firigo? Ibutsa abantu bose kutarya ibiryohereye, kutarya ice cream cyangwa kunywa ibinyobwa byinshi. Iyo rero ugiye gufungura firigo, icyo gikoresho kizakora ijwi ryingurube. Nkwibutse gusa, ntushobora kurya ukundi. Niba urya byinshi, uzaba nk'ingurube.
Igitekerezo cyuru ruganda nibyiza cyane kandi birashimishije cyane.
Muri kiriya gihe, shebuja yari agikomeza kunywa itabi, yibwira ko ibicuruzwa byanjye byari kugurisha neza, kandi rwose nzabigurisha ku isoko ry’Amerika.
Yakoresheje imiyoboro ye n'imiyoboro kugirango ategure icyitegererezo kubacuruzi benshi b'Abanyamerika, hanyuma abwira abo baguzi ibijyanye na gahunda y'ibitekerezo.
Abaguzi benshi rwose bashimishijwe cyane kandi batekereza wow, igitekerezo cyawe ni cyiza kandi kirashimishije.
Ariko igisubizo nuko abadandaza benshi bo muri Amerika, nyuma yo gukora ubushakashatsi no gusuzuma iyi gahunda, ntibashyizeho itegeko ryo kugura iki gicuruzwa.
Mu kurangiza, uruganda rwaretse uyu mushinga ntirwongera gukora iki gicuruzwa.
Impamvu niyihe?
Nyuma, nagiye kuganira kuri iki kibazo n'abaguzi b'Abanyamerika mu imurikagurisha, maze abo baguzi b'Abanyamerika bambwira ko impamvu yoroshye cyane.
Bakunze kandi ibicuruzwa batekereza ko igitekerezo ari cyiza.
Ariko ntibashobora kumenya uburyo bwo kuyigurisha, uburyo bwo kuyicuruza, uburyo bwo kuyigurisha kubaguzi, nikibazo gikomeye.
Igitekerezo cyibicuruzwa byawe nibyiza cyane, ariko ntibishoboka ko nshyira iki gicuruzwa kumugaragaro muri supermarket, hanyuma ngashyiraho agatabo kuruhande.
Mubyukuri ntabwo aribyo, none twakora iki?
Birashobora kuba nkenerwa gushira ibice byinshi bya TV byerekanwe ahantu hatandukanye muri supermarket hanyuma ugakomeza gukina iyi video.
Gusa kwishingikiriza kuriyi videwo ntibishobora kumvikana nabantu bose, ugomba kongeramo inyandiko hepfo.
Video ihujwe ninyandiko kugirango umenyeshe abakiriya ko iki kintu ari ihame nkiryo, rishimishije cyane, haba kugura imwe, kwiyibutsa kugabanya ibiro, nibindi.
Ariko muri ubu buryo, abaguzi bazumva ko ubwoko bwa videwo, abantu bose bashobora kuyireba cyangwa kuyumva.
Ariko ntuzigera witondera cyane nko kureba firime, kureba amashusho na subtitles icyarimwe. Ibishoboka byibi ni bike cyane.
Kubwibyo, nyuma yo kubara, bumvise ko umushinga utarashoboka.
Ibicuruzwa nibyiza cyane, ariko kubera ko nta gahunda nziza yo kugurisha gahunda yo kwamamaza, umushinga warahebwe.
03 Ahantu hakomeye
Birasa nkaho bibabaje, ariko mubyukuri tubibona buri munsi. Waba uri uruganda cyangwa isosiyete yubucuruzi, uzahora wumva:
Mfite ibicuruzwa byiza mu ntoki, kuki abakiriya batabigura? Igiciro cyanjye ni cyiza cyane, kuki abakiriya badatanga itegeko? Ndizera rero ko abantu bose bazasuzuma ikibazo, ni ukuvuga ko ibicuruzwa byawe bishobora kuba byiza, ariko nigute ushobora kwinjiza igitekerezo cyiza kubaguzi.
Mumenyeshe itandukaniro riri hagati yiki gicuruzwa nigicuruzwa gishaje, kuki ntagomba kugura ibicuruzwa bishaje nkagura ibicuruzwa byawe bishya?
Ni izihe nyungu kuri njye, ni izihe nyungu?
Ugomba kumwumvisha ibintu byoroshye kandi bitaziguye, kandi ukabasha kumukoraho no kumushishikaza kugura. Ngiyo ububabare bwabaguzi.
Nukuvuga ko, mugihe gusa uzi neza psychologue yabaguzi ukamenya gufungura umuryango wabaguzi urashobora kwemeza no kugura umutekano kubaguzi.
Bitabaye ibyo, umuguzi ntazashobora gutsinda iyi nzitizi. Mugihe adashobora gutegura gahunda nziza yo kugurisha kugirango ateze imbere, ntazigera agira ibyago byo kugura ikoranabuhanga rishya nibicuruzwa bishya, ibyinshi ni ikizamini kibanza. Amaze gukora neza, azahita ahagarara ahita areka. Iki nikintu cyoroshye cyane, kandi nacyo ni itegeko risanzwe mubucuruzi.
Urashobora gutekereza ko ibicuruzwa byawe ari byiza. Umuyobozi wawe cyangwa mugenzi wawe akubwira ko ibicuruzwa byacu ari byiza cyane kandi igiciro cyacu ni cyiza.
Nibyo, ibi nibyukuri, ariko ibi bintu bihari ntibishobora kwemerwa byuzuye nabaguzi.
Ndetse ureke ibintu bishaje, ingeso zimwe na zimwe, hamwe nibyifuzo byawe kubera ibicuruzwa byawe.
Kuki tugomba kureka? Keretse niba ufite impamvu yihariye, ufite impamvu yo kwemeza undi muburanyi.
Nigute ushobora kwinjiza iyi mpamvu mubandi, nuburyo bwo gukoresha marketing yibiza muburyo butandukanye, kugirango buriwese abone, yumve, kandi abimenye? Ibi nibintu bigoye mubikorwa byo kugurisha, kandi birasaba umuntu kubitekerezaho.
Kandi ibyo bintu ntabwo byanze bikunze ibyo uwakoze ibicuruzwa ashobora kuzana.
Inshuro nyinshi rero tuzavuga ko kugurisha bishyushye kubicuruzwa mubyukuri nibintu byinshi mugihe gikwiye.
Ntabwo ibicuruzwa bye ari byiza gusa, ariko cyane cyane, arashobora gusobanukirwa na psychologiya yabaguzi, kandi ashobora gukoraho ibyo abaguzi bakunda. Nicyo gice gikomeye, ntabwo ibicuruzwa ubwabyo.
Ndashaka rero kukubwira ko niba ushize ibitekerezo byawe byose kubushakashatsi bwikoranabuhanga nibicuruzwa umunsi wose, ntibihagije. Kuberako ibyo bintu aribyo injeniyeri akora nibyo abatekinisiye bakora.
Nkumugurisha nugurisha, icyo ugomba gukora nuko isoko ari umuguzi nuwaguze, kandi ibi nibintu ukeneye kuvugana, gutekereza no kuringaniza.
Igihe cyo kohereza: Kanama-04-2022