B2B iri kuramba ichiwedzera.Vazhinji vevatengesi vekunze vakatanga kushandisa GOOGLE PPC kana SEO kuunza traffic.SEO inononoka kupfuura hozhwa: PPC inogona kuunza traffic pazuva rimwe chete.
Ndakashandisa PPC kushambadzira pamawebhusaiti maviri, uye nhasi ini ndichagovera zvishoma ruzivo nezve yepasi yekubhidha nzira:
1 Mushure mekupedza kushambadza kwePPC, zvinokurudzirwa kuti usarudze kudzvanya kwakawanda sezvinobvira kuitira kuti data yekushambadzira itange kutanga.
2 Vanhu vazhinji vanoshandisa "chaiyo match" kuchengetedza mari:
Chaizvoizvo hazvikurudzirwe
3 Nzira yakanaka ndeyekutanga kuvhura machisi akatambanuka uye worega ad ichipisa.Broad match ine traffic yakawanda isina kururama.
Izvi zvinounzawo pundutso kana ad ichimhanya kwemazuva 5-7: tinogona kuseta aya mazwi makuru netraffic isina kufanira semazwi asina kunaka.
4 Mutambo wakakura wakavhurwa kwechinguva uye unogona kushandurwa kuita mutsara wemitsara: Panguva ino, unogona kuwedzera mabheti eiyo chaiyo traffic.
5 Kudzokera ku1 pamusoro, isu tinofungidzira kuti kushambadzira kune data rakakwana retraffic kwenguva yakati:
Tichifunga 8 yuan pakudzvanya, 300 kudzvanya mwedzi uno, mutengo wakazara i2400, makumi matatu emibvunzo inogadzirwa, uye kubvunza kwega kwega kunofungidzirwa kuve zana yuan.
Panguva ino, tinoziva kuti shanduko yega yega i100 yuan
6 Mushure me5, tinoziva kuti shanduko yega yega i100 yuan.Panguva ino, isu tinogona kusarudza nzira yekubhidha ine mamwe mashanduko: sarudza nzira yekubhidha ine mamwe mashandurudzo, uye isa mutengo wekushandura ku110 yuan.
Zvakanakira ndezvizvi:
Mushandirapamwe we "makeup brush" wakatounganidza data rekushandura, saka kubhidha kunogona kukwidziridzwa kune chinangwa cheCPA kubhidha zano.
Target CPA bhidhiri zano rinobatsira kubata yakakwirira-chinangwa mapoka evatengi, kuwedzera mutengi kunamatira, uye kuderedza mutengo wekushandura pane fungidziro yekuwana mamwe shanduko: data
Mushure mekushandura bhidhiyo, pachava nezuva kana maviri iyo inodhura kupfuura bhajeti yezuva nezuva kana chinhu.Usanetseka, mari yemwedzi wega wega ichadzorwa mukati mebhajeti yezuva nezuva * 30.4, uye bhajeti yezuva nezuva haingapfuuri kaviri bhajeti yakatarwa;saka usazvinetse Sei kuchinja pakati, sisitimu inoda kanenge vhiki imwe chete kudzidza algorithm modhi, uye inozodzikama mushure menguva yekudzidza.
7 Kana kushambadza kwave kushanda zvizere, iwe unoziva zvakare kuti ndeapi mazwi akakosha anogona kuunza kubvunza kwakaringana uye kwakaringana traffic: Panguva ino, zvimwe kushambadzira zvinogona kusarudza manyorero kubhidha: Panguva ino, PPC ichange iine kubhidha modhi curve kuratidza kuti ndeupi mutengo unogona kuoneka. zvinoenderana nekudzvanya
8 Wedzera musika wako wepasirese waunotarisisa kuti uwane kaviri mabhidhi ako mumisika yakakosha inotarirwa
9 Rutivi rwekombuta runogona kuva +50% -100%, rutivi rwenharembozha runogona kudzikiswa zvishoma
PS;Aya ndiwo mashandiro anoita zviziviso zvako?Ndinovimba kugoverana newe.Unogona kusiya meseji munzvimbo yekutaura, ndatenda!
Nguva yekutumira: Oct-17-2022