Vanyori:K Ganesh,Ramanath KB,Jason D Li,Li Yuanpeng,Tanmay Mothe,Hanish Yadav,Alpesh Chaddha naNeelesh Mundra
IInternet yakavaka "zambuko" rine hupfumi uye rinoshanda pakati pevatengi nevatengesi pasi rese. Nekusimuka kwekugonesa matekinoroji akadai sekubhadhara kwakachengeteka, kuodha kuteedzera uye sevhisi yevatengi, musika wepasi rose e-commerce wakura zvakanyanya. Global cross-border e-commerce transactions inotarisirwa kukura kubva pamadhora mazana mana emadhora muna 2016 kusvika pamadhora 1.25 tiririyoni muna 2021. Semutungamiri wekukura uku, kubva muna 2012 kusvika muna 2016, ukuru hwemusika we-e-commerce weChina wakawedzera kubva kuRMB. 293.7 bhiriyoni kusvika kuRMB 1,280.1 bhiriyoni. Izvi zvinonyanya kukonzerwa nemapoinzi maviri: 1) kusunungurwa kamwe kamwe kwekuyambuka-muganhu kudiwa kwevatengi; 2) nzvimbo yekutarisa yemusika yakasununguka. Kuvandudzwa kwemawebhusaiti epamhepo, social media uye logistics tekinoroji yakaitawo basa rakakosha mukusimudzira kusimudzira kwekutengesa-muganho e-commerce. Mushure mezvo, hurumende yeChina yakawedzera kukurudzira kuvandudzwa kwekuyambuka muganhu e-commerce nekugadzira nzvimbo dzekutengeserana dzakasununguka uye nekusimudzira chirongwa che "Belt and Road". Mabhizinesi akadai seCross-border, Amazon neTmall vakashandisa zvizere marongero akakodzera uye zvishoma nezvishoma vakawana kusimba kwakasimba munzvimbo yemahara yekutengesa. Makambani ane hungwaru ane hutongi hwejekerere uye makambani echitatu-bato rekutakura zvinhu mudunhu iri zvakare ari kugadzirira kutora mukana wekukura kwekutengesa pamwe nemisika yeBelt uye Road. Nekudaro, nekuunzwa kwenhevedzano yemitemo yemitemo nehurumende uye kudzora kwehunyanzvi kwemitengo yekutengesa chiteshi, kukura kwakaitika kwekare kweChina kuyambuka muganhu kuchawedzera zvine musoro. Pamusoro pezvo, indasitiri yacho pachayo inotarisana nematambudziko mazhinji, sekunetsekana nezvemhando yezvigadzirwa zvepamuganhu, maitiro asina kukwana etsika, uye nzira dzisina kukwana dzekugadzirisa gakava. Inotungamirwa neChina, kutengeserana kwepamuganhu kuchapinza simba idzva mune ramangwana re e-commerce. Nekudzima zvishoma nezvishoma kwemiganhu yenzvimbo, makambani akakosha zvechokwadi achakwanisa kuyambuka miganhu uye kubvuma kuyedzwa kwakashata kwepfuti chaiyo mumusika wepasi rose. Mabhizinesi anotengesa achakwanisa kunyora zvakare mitemo yemutambo nekutora mukana wavo; nepo masangano anodzoka zvinorwadza anofanirwa kugadzirisa mazano avo uye kumirira mukana.
Overview
IInternet yakavaka "zambuko" rine hupfumi uye rinoshanda pakati pevatengi nevatengesi pasi rese. Musika wepasi rose e-commerce wakura zvakanyanya nekufambira mberi mukugonesa matekinoroji akadai sekubhadhara kwakachengeteka, kurongeka kwekutevera, uye sevhisi yevatengi. Kubva 2014 kusvika 2017, pasi rose e-commerce retail sales (zvigadzirwa kana masevhisi, kusasanganisa matikiti ekufamba uye zviitiko, nezvimwewo) yakakura kubva pamadhora 1.336 tiririyoni kusvika kumadhora 2.304 tiririyoni, uye nhamba iyi inotarisirwa kusvika $4.878 tiririyoni muna 2021. Munguva imwecheteyo nguva. , chikamu chee-commerce chekutengesa kwepasirese kwekutengesa kwakura kubva pa7.4% kusvika 10.2%, uye inotarisirwa kusvika 17.5% panosvika 2021. Kubva 2017 kusvika 2022, China yakazara e-commerce retail sales inotarisirwa kukura kubva US$499.015 bhiriyoni kusvika. inodarika US$956.488 bhiriyoni. Muna 2015, e-commerce yakaverengera chete 15.9% yezvose zvinotengeswa zvekutengesa muChina, asi mugove uyu unotarisirwa kusvika 33.6% muna 2019. Maererano nekuverenga uku, kukura kweChina e-commerce kukura kwatokwira kupfuura avhareji yepasi rose. Global cross-border e-commerce transaction volume inotarisirwa kukura kubva pamadhora mazana mana emabhiriyoni muna 2016 kusvika pamadhora mazana maviri nemakumi maviri neshanu muna 2021, kuwedzera kwe26% gore negore. Zvinonyanya kutyaira zvinhu kuseri kwayo kukurumbira kukuru kwemafoni uye Internet, kukwikwidza kunotyisa kwezvigadzirwa zvakasiyana, uye kumwe kukwidziridzwa kwekuziva kwevatengi. Tichitarisa kumashure pakuvandudzwa kwemakumi mashoma emakore apfuura, zvinhu zvakaita sekushaikwa kwezvigadzirwa zvemuno, kunyangarika zvishoma nezvishoma kwezvitoro zvenyama, kuenderera kuderera kwemitengo, uye kuvandudzwa kwezvinhu mumusika wepasirese zvese zvakawedzera kukosha kwekuyambuka. -border e-commerce.
Musika weChina e-commerce
Kukura kwe e-commerce muChina
E-commerce muChina yakakura nekukurumidza mumakore mashoma apfuura - muna 2016, saizi yemusika weChinese e-commerce ingangoita US$403.458 bhiriyoni, nhamba iyi yakawedzera kusvika 499.15 bhiriyoni muna 2017, uye inotarisirwa kudarika 956 bhiriyoni muna 2022. .Kukura uku kunogona kuve kwakakonzerwa nezvinhu zvakasiyana, sekukwira kwekupinda kwe smartphone, ruzivo rwekutenga muzvitoro zvezvidhinha nedhaka, uye kukwikwidza kwakanyanya mumusika we e-commerce.
Chii chiri kufambisa kukuraChikwata chepakati-chepakati ndicho simba guru mukutenga kuyambuka muganhu. Vane simba rekutenga rakasimba uye kutsvaga kwepamusoro kwehupenyu hwehupenyu (kusanganisira kutsvaga zvigadzirwa zvemhando yepamusoro / mazita anozivikanwa). Izvi zvinoreva kuti vakagadzirira kutenga zvigadzirwa kubva mhiri kwemakungwa kuburikidza nemuchinjiko-muganho wepamhepo zvitoro zvekutengesa chero bedzi mutengo uchigutsa (chero bedzi mutengo wekunze wekutengesa wechigadzirwa pamwe nemitengo yekutumira uye mutero wakaderera pane mutengo wekutengesa muChina) . Mumakore mashanu anotevera, saizi yeboka repakati peChina remari icharamba ichiwedzera (yegore yekukura kweanenge 3%), uye chiyero chemari chichawedzera kuwedzera (avhareji yegore yekukura kwe5% kusvika 7%), iyo zvichawedzera kuwedzera simba rekutenga reboka iri. Simba rekutenga rakasimba uye kudiwa kwezvigadzirwa zvemhando yepamusoro kuchawedzera kufambisa kukura kwemusika wekutengesa wepamhepo. Pamusoro pezvo, hurumende yeChina iri kutsigirawo zvakanyanya kuvandudzwa kwekutengesa kwepamhepo kwepamhepo nechinangwa chekuendesa kushandiswa kwekunze kuChina. China yakagadzira nzvimbo dzakati wandei dzemahara dzekutengeserana munyika, dzakatsaurirwa kusimudzira kusimudzira kwemaindasitiri e-e-commerce emuganho (akadai sematura akasungwa). Tekinoroji inoitawo basa rakakosha mukufambisa kusimudzira kwe-e-commerce yekuyambuka: Nhasi, vatengi vanogona kutarisa zvigadzirwa kubva pasirese pasirese vasina kusiya dzimba dzavo nekungobata chidzitiro chenharembozha yavo. Vatengesi havachavepo chete muzvitoro zvezvidhinha-uye-dhaka, asi vari kuwedzera kuenda kune mawebhusaiti epamhepo, social media uye mobile apps kuti vape vatengi nzira dzakasiyana dzekutengesa. Pamusoro pekuunza omni-channel retailing, matekinoroji ari kusimukira akavandudza zvakanyanya kugona kwesevhisi. Mushure mekubatanidzwa kusina musono kwematanho ekutengesa epamhepo uye Logistics network, ruzivo rwezvekurongeka ruchava pachena, zvichiita kuti zvive nyore kune vatengi kubvunza nekutevera maodha chero nguva, chero kupi. Iko kurerukira kwekutenga online kunoenderera mberi nekufambisa kukura kwekuyambuka-muganho e-commerce.
Cross-border e-commerce muChina
Musika wekutengesa wepamhepo wepamhepo weChina wakakura nekukurumidza mumakore mashoma apfuura: Pakati pa2012 na2016, China yekuyambuka online retail transaction volume yakakwira kubva paRMB 293.7 bhiriyoni kuenda kuRMB 1,280.1 bhiriyoni, avhareji yekukura kwepagore ye44%.
1 Kupinza uye kutumira kunze chimiro
Zvikamu zvezvigadzirwa zvinotengwa nevatengi veChinese kubva kumisika yepasirese (seUnited States, Japan, Germany, South Korea, Australia, Netherlands, France, United Kingdom, Italy, New Zealand, nezvimwewo) kuburikidza ne e-commerce mapuratifomu anosanganisira zvizorwa uye zvigadzirwa zvehutano, mabhuku nemaCD, Zvipfeko uye zvishongedzo, uye komputa hardware uye software. Panguva imwecheteyo, China iri kutumirawo nharembozha uye zvishongedzo, fashoni, hutano uye runako, zvemagetsi zvevatengi, uye zvemitambo uye zvigadzirwa zvekunze kuUnited States, United Kingdom, Hong Kong, Brazil, Germany, France, Russia, Japan uye. Chammhembe Koria. Pakati pazvo, kuwedzera kwezvakasiyana-siyana zvechigadzirwa, kukwidziridzwa kwematemu, kuwedzera kwekuvharwa kwedunhu, kuvandudzwa kwemhando, uye nemitengo inoyevedza ndizvo zvinhu zvikuru zvinofambisa kusimudzira kwekutenga kwataurwa pamusoro apa.
2 Nyaya yekuongorora
Channel retail price control:Kuuya kwematekinoroji matsva kwaunza mitengo yakajeka kune vatengi, vatengesi uye e-commerce mapuratifomu. Tichifunga kuti vatengi vanogona kutenga zviri nyore mhiri kwemakungwa nerubatsiro rwekuyambuka muganhu e-commerce, mamwe mabhureki ezvitoro ari kuona zvishoma nezvishoma kuti kusiyana kwemitengo pakati pematunhu akasiyana epasi uye online uye kunze kwenyika kunogona kutungamira kune chiitiko chekusagadzikana kwemari pakati pematunhu akasiyana uye. kukanganisa musika. purofiti. Izvi zvinonyanya kuoneka muindasitiri yezvigadzirwa zvemhando yepamusoro. Naizvozvo, mhando dzakawanda dzemhando dzakatanga kugadzirisa mitengo kupfupisa mutsauko wemutengo pakati pematunhu, izvo zvinoderedza kukwezva kwekutenga-mumuganhu kune imwe nhanho.
Makambani ane hungwaru ane hutongi hwejekerere uye makambani echitatu-bato ekutakura zvinhu mudunhu iri ari kugadzirirawo kukurumidzira kuedza kwavo kuti vabatsirwe kubva mumabasa ekutengesa ari kukura pamisika yeBelt neRoad. SF Express yakatanga bhizinesi rekunze rakasungwa uye rakavaka e-commerce chikuva chemusika weRussia; Best Huitong yakagadzira kuyambuka-muganho e-commerce tsika yekuchenesa uye nzvimbo yekugovera muXinjiang kubatanidza iyo Central Asia neEuropean misika. "Cloud Warehouse" inogona kubatsira vatengesi vepano vekuChina kuita dhijitari Silk Road kutengeserana; Li & Fung Logistics yakavaka 1 miriyoni square foot logistics centre muSingapore kusangana nekukura kuri kudiwa kweASEAN e-commerce kutumira.
Kukura kwe e-commerce muChina
Tichitarisa kumberi, kudiwa kwevatengi kune zvigadzirwa zvekunze zvinodhura kunoenderera mberi nekusimudzira kuvandudzwa kwemusika wekutengesa wepamhepo. Nekudaro, sezvo vatongi vachiwedzera kutarisisa kwavo, mukana wemutengo waimbofarirwa neyakayambuka-muganho wekutengesa zvigadzirwa uchaderedzwa, uye kusimudzira kwemusika kunononoka zvishoma nezvishoma. Mukuona kwaMcKinsey, nekuunzwa kwenhevedzano yemitemo yemitemo nehurumende uye hunyanzvi hwekudzora mitengo yezvitoro zvechiteshi, kukura kwekutanga kwekutengesa kuyambuka muganhu muChina kuchawedzera kunzwisisika. Pamusoro pezvo, hurumende yakatora matanho akanaka ekubatsira kuyambuka muganhu e-commerce kukura mune hutano uye hwakasimba.
1 Zvirongwa zveHurumende
Gwaro idzva remutero:Hurumende yanga ichienderera mberi nekuvandudza mutemo wemutero wekuyambuka-muganho e-commerce kuitira kudzora kurongeka kweindasitiri uye kuwana hutano uye hwakadzikama budiriro. Kune rumwe rutivi, kushandiswa kwemutemo mutsva wemitero kuchaunza kuwedzera kwemutero wepositi, nokudaro kuputsa kutenga kwega; kune rumwe rutivi, mushure mekushandiswa kwemutero mutsva wemutero, mutoro wemutero we-cross-border e-commerce uchaderedzwa, izvo zvichaunza zvikomborero kune e-commerce platforms. Pamusoro pekuchinja kwemitemo yemutero, hurumende yakamisawo maguta ekufambisa e-e-commerce mapuratifomu / mapaki kukwezva makambani akasiyana-siyana e-e-commerce uye kukurudzira kusimudzira indasitiri. Gwaro idzva remutero richabatsira kusimbaradza hutongi hwehurumende, kumisa kunzvenga mitero, uye kuwedzera mari yemutero inodarika miganhu. Inogonawo kuwedzera chikamu chezvinhu zvinotengeswa kunze kwenyika nekugadzirisa maitiro emutero, zvakadai sekuisa mutero wepamusoro pazvigadzirwa zvepamusoro-soro, zvichikurudzira kutengwa kwezvigadzirwa zvemuswe wakareba, kwete kungotengeswa zvakanyanya. Kuderedzwa kwemutero wekutumira kuchaitawo kuti vatengi vatendeuke zvakanyanya kutungamira tsamba kune yakaderera-yekupedzisira / yakaderera-inodhura zvigadzirwa. Kuti ive nechokwadi chekuchinja kwakanaka uye kuita zvine hungwaru kwegwaro idzva remutero, hurumende yeChina yakamisa kuitiswa kwegwaro idzva remutero kusvika mukupera kwa2018 kunze kwekufunga. Kukurudzira kuvakwa kwenzvimbo dzekutengeserana dzakasununguka: China yave ichikurudzira kuvakwa kwenzvimbo dzekutengeserana dzakasununguka kubva Shanghai yakatanga nzvimbo yayo yekutanga yekutengeserana muna 2013. Mushure megore ra2015, nzvimbo dzakasiyana-siyana dzakatanga kukopa muenzaniso uyu, nokudaro kuwedzera nzvimbo yekutengeserana kune nyika yose. . Kusvika parizvino, kune gumi nemasere emahara ekutengeserana nzvimbo mu mainland China. Kugadzwa kwemahara ekutengeserana nzvimbo / matura uye kuwedzera kwe e-commerce pilot maguta kwakawedzera kukurudzira makambani e-commerce kuita bhizinesi rekuyambuka. Pamusoro pezvo, iyo yakasarudzika marongero munzvimbo yemahara yekutengeserana inobatsirawo mukuvandudza kugona kwekuyambuka-muganho e-commerce Logistics uye yedunhu mubatanidzwa wehupfumi. Logistics service providers inotungamirirwa neSF Express vanodawo kusvetukira pa "cross-border e-commerce" Express chitima, uye vatanga kushanda munzvimbo yekutengeserana yemahara kuti vatore misika iri kukurumidza kukura yekuyambuka nekupa yakazara. Kupinza uye kutumira kunze Logistics masevhisi. . "One Belt One Road": Chirongwa che "One Belt One Road" chine chinangwa chekumutsiridza nzira yechinyakare yeSirika kuti ive nzira yekufambisa yemazuva ano, yekutengeserana uye yehupfumi corridor, kufambisa kutengeserana kwekuyambuka, uye kugadzira "mukana wekubuda". Semuenzaniso, Alibaba yakavaka yekutanga World Electronic Trade Platform (eWTP) muzinda munzvimbo yeMalaysia yedhijitari yemahara yekutengesa. Nzvimbo iyi, iyo yakaiswa mukushanda muna 2019, ine chinangwa chekutamba chinzvimbo chedunhu e-commerce logistics hub uye kugadzira nharaunda yebhizinesi iri nyore kune mabhizinesi madiki uye epakati anoita kutengeserana kwepasirese.
2 Matambudziko
Cross-border e-commerce ine 5 nhanho: commodity declaration, warehousing uye logistics, mvumo yetsika, kutengeserana kugadzirisa uye mushure mekutengesa sevhisi. Matambudziko anosanganikwa nawo nemakambani ekuChina anoyambuka e-commerce makambani anosanganisira: kunonoka kubvisirwa tsika, yakaoma mutero kudzoserwa kwemutero, kudhura kwakanyanya kwezvinhu zvepasirese, uye kushata mushure mekutengesa sevhisi. Matambudziko aya anogona kuverengerwa nezvikonzero zvinotevera: mhando yezvigadzirwa zvekuyambuka e-commerce zviri kunetsa, uchifunga kuti zvakanyanya kuomesera kuburitsa uye kuyedza zvigadzirwa chimwe nechimwe, uye parizvino kungoongororwa kwechigadzirwa chete kunogona kuitwa, izvo. inoita kuti zvisadzivisike kusava nechokwadi nezvemhando yechigadzirwa. Pamusoro pezvo, zviyero zvakakosha zvezvigadzirwa zvemumba neyekunze zvichiri kujeka, uye "kupopotedzana" hakudzivisike mukuita kwekubvumidzwa kwetsika uye kuvharirwa. Mamodheru echinyakare ekubvisa tsika haashande Aya mamodheru echinyakare akajairika mukutengeserana kweB2B uye kuziviswa kwezvinhu zvakawanda. Nekudaro, B2C transaction maodha ekuyambuka-muganho e-commerce anowanzo diki uye akapararira, uye akadai echinyakare mamodheru anozorebesa nguva yekuvharirwa tsika. Kudzorwa kwemapuratifomu e-commerce kunosarira kumashure kwemabhizinesi madiki uye epakati nepakati ekutengesa kuburikidza ne e-commerce mapuratifomu. Mapuratifomu akadai anoiswa semasangano ekunze uye ekunze nehurumende yeChina. Kana zvigadzirwa zvekambani zvine matambudziko emhando yepamusoro kana zvinosanganisira kunzvenga mutero kuyambuka, chikuva chinorangwa, kwete kambani inoenderana. Kusashanda zvakanaka mukugadzirisa gakava remumhiri kwemiganhu Sangano reUnited Nations International Trade Commission (United Nations International Trade Commission) rakakurudzira nzira dzakatevedzana dzekugadzirisa kusawirirana kwe e-commerce muna 2009. Nzira yekugadzirisa gakava yataurwa pamusoro apa haisati yatambirwa nekuda zvirevo zvisingawirirani nenyika dzakasiyana siyana. Naizvozvo, kushanda zvakanaka kwesevhisi mushure mekutengesa uye kugadzirisa gakava rekuyambuka-muganho e-commerce kwakadzikira.
Diversification kuburikidza nekuyambuka-border e-commerce Denda idzva rekorona riri kupararira nekukurumidza, richibata dzinenge nyika dzese pasirese. Munguva yedenda, nekuda kwematanho akasiyana ebudiriro enyika dzakasiyana siyana, kuita kwemaitiro evatengi ane chekuita nekuzvimiririra kuyambuka-muganho e-commerce kupinza mumisika mikuru kwakasiyanawo. Tichifunga kuti huwandu hwenyaya munyika zhinji dzakakwira imwe neimwe pamberi paMay 2020, mhando dzakawanda nemakambani anotengesa anotengesa pamisika yose ari kuenzanisa kutengesa pakati pemisika yakasiyana sezvakakodzera; nyika zhinji dzakatopupurira panguva yedenda. Yakawedzera kutengesa kwepasirese e-commerce.
Chishandiso chakakosha chekugadzirisa kuyambuka-muganho e-commerce Vatengesi vanofanirwa kurerutsa rwendo rwekutenga uye kupa isina musono ruzivo rwekutenga rwakanangana nezvinodiwa zvekutenga zvemusika wega wega kuitira kuti vawane mibairo ine pundutso inogona kuunza kuyambuka muganhu e-commerce. Sezvo vatengi vazhinji vachijoinha kutenga online, vatengesi vanozofanirawo kugadzirisa nzvimbo yekutenga kuti vape chiitiko chekutenga chemuno chakafanana nenyika kunowanikwa vatengi. Aya maficha anosanganisira: kuona mitengo uye kubhadhara mumari yako yemuno, kubvuma zvemuno chete uye dzimwe nzira dzekubhadhara, otomatiki kuverenga mutero uye kutsigira kubhadhara kare, kupa inochipa yekutumira nekudzoka, nezvimwe.
Zvinetso zvekugadzirisa panguva yedenda:
Gadziridza ruzivo rwakakodzera rwemusika unotangwa. E-commerce mapuratifomu anofanirwa kutaurirana zvakajeka nevatengi pasirese pasirese, uye kutaurirana zvakajeka kana kutenga online kwakanyatso kuvhurika kwavari. Pamusoro pezvo, mapuratifomu anofanirwawo kupa vatengi ruzivo rwakagadziridzwa, rwenzvimbo yevatengi. Kutangisa Kukwidziridzwa uye Kuderedzwa Kusimudzira uye zvideredzwa zvagara iri nzira inoshanda kune vatengesi kushandura traffic kuita kutengesa uye kuwedzera mutengi kutendeuka mitengo. Kutora akawanda-anotakura modhi mune zvepasirese Logistics Kufamba-famba kwemuganho kwakakanganiswa nekuvharwa kwemuganho uye kuparadzaniswa nemba, uye ndege dzepasirese dzekutakura zvinhu dzakaderedzwawo zvakanyanya, zvichikonzera kunonoka kuendesa mune mamwe misika. Iyo yakawanda-inotakura modhi inobvumira makambani anotakura zvinhu kuti ashandise ngarava dzawo, zvinoreva kuti vatengesi vanogona kudzivirira kunonoka kuendesa zvakanyanya sezvinobvira, kuderedza kukonzeresa kwedenda pakuyambuka-muganho e-commerce Logistics, uye kugadzirisa mhando yebasa revatengi. Taurirana pachena nevatengi vepasirese Kune e-commerce mapuratifomu, kuitira kuti isangane nezvinodiwa nevatengi zvakanyanya sezvinobvira uye nekupa masevhisi emhando yepamusoro, vanofanirwa kuve vakatendeseka nevatengi vepasirese, vachizivisa zvakajeka kuti panogona kunge paine kunonoka kuendesa zvinhu, uye kupa. real-time order information. track. Izvi zvinonyanya kukosha panguva yedenda. Pamusoro pezvo, mapuratifomu anofanirwa kupa sarudzo dziri nyore dzekudzoka uye kugadzirisa marongero ekudzoka kuti abvumire nguva yakakwana yekuti vatengi vadzoke.
Kuvharwa kwemiganhu uye kuzviparadzanisa nevamwe kwakakurudzira vatengi vakawanda kuti vasarudze kutenga online, uye e-commerce chiteshi chave chave sarudzo yekutanga yevatengi. Kunyangwe hazvo zvitoro zvezvidhinha nedhaka mune mamwe misika zvakatanga bhizinesi, shungu dzevatengi dzekutenga online hadzina kudzikira. McKinsey anotenda kuti maitiro ekutenga online anongowedzera, uye denda idzva rekorona harizomise kukura kwaro kubva mumakore gumi apfuura. Kubuda uku kwakawedzera shanduko yemhando dzepasi rose dzepamhepo kuita D2C modhi (yakananga-kune-mutengi). Izvi hazvingobatsire mabhureki nemazvo kubata nekudonha kunotevera kwetraffic chitoro, asi zvakare kuchengetedza chiziviso cheiyo brand uye kukosha panguva yekuchinja kune e-commerce retail. Musiyano mukuita pakati pemisika mikuru unoratidza kukosha kwekusiyana, izvo zvinonongedzawo nzira yeramangwana ree-commerce mapuratifomu. Vachivimba nemapuratifomu e-commerce, vatengesi havangogone kuwedzera musika wepasi rose, asiwo kusiyanisa njodzi. Sezvo hupfumi huviri huri kukurumidza kukura hwezana ramakore, chikamu cheChina e-commerce chiri kuwedzera. Inotungamirwa neChina, kutengeserana kwekuyambuka kuchaita kuti pave nekusimbaradza kutsva mune ramangwana re e-commerce uye kuve nekukanganisa kukuru mukusimudzira indasitiri pachayo uye nenyika yese. Nekuzorora zvishoma nezvishoma kwematanho azvino anorambidza, musika e-commerce wepamba uchachinja zvakanyanya. Makambani akakosha chaizvo achakwanisa kuyambuka miganhu uye kugamuchira hutsinye bvunzo dzepfuti chaiyo mumusika wepasi rose. Naizvozvo, ese ari maviri hurumende dzenyika nevemabhizinesi masangano anofanirwa kuedza kuvandudza kukwikwidza kwavo kuti akunde mumakwikwi emusika.
Nguva yekutumira: Oct-17-2022