Kuvandudzwa kweInternet yeRussia
Zvinonzi kubva 2012 kusvika 2022, chikamu chevashandisi veInternet yeRussia chakaramba chichikura, chichipfuura 80% kekutanga muna 2018, uye kusvika 88% ne2021. Inofungidzirwa kuti kubva muna 2021, vanhu vanenge mamiriyoni 125 muRussia. vatove vanoshandisa Internet. Panosvika 2023, vanhu vanoda kusvika mamiriyoni 100 muRussia vachange vachishandisa Indaneti mazuva ose!
01 Iwo Matatu maRussian Internet Hofori
Yandex ndiyo yekutanga. Iyo ine 60% yemusika wekuRussia mukutsvaga uye ine yakakura mamiriro ekushambadzira system. (2022InvestingPro)
Mail.Ru Boka riri pachinhanho chechipiri. Iyo kambani ine maviri makuru emutauro weRussian social network, VKontakte (VK) uye Odnoklassniki (Zvakanaka).
Nzvimbo yechitatu ndiAvito.
Nzanga yeRussia ine yakakwira mwero wedhijitari, yakakwira Internet kupinda uye e-commerce mushandisi kupinza, uye vatengi vakanyatso gadzira maitiro ekutenga online. Muna 2022, chiyero chekupinda kwevashandisi veInternet yeRussia chinenge chiri 89%; kuchave nevanenge 106 miriyoni vanoshandisa smartphone, ine mwero wekupinda we73.6%. Nzanga yeRussia yakapfuura matanho ekutanga ekuvaka kuvimba mukutenga online.
02 Hunhu hwebudiriro
01
Iko kukurumidza kuvandudza kweInternet mobile
Maererano nenhamba, nhamba yevashandisi veInternet nhare muRussia yakapfuura nhamba yevashandisi vePC Internet, izvo zvinoreva kuti nharembozha yave nzira huru yekuvandudzwa kweInternet yeRussia.
02
Kuwedzera kwe e-commerce
Nekuchinja kwemaitiro ekushandisa kwevashandisi veInternet veRussia uye kufarirwa kwenzira dzekubhadhara pamhepo, e-commerce yatanga kusimuka nekukura nekukurumidza muRussia.
03
Kuzivikanwa kwesocial media
Nzvimbo dzakakurumbira dzesocial media muRussia dzinosanganisira VKontakte, Odnoklassniki, Facebook, etc. Aya mapuratifomu ane nzvimbo huru yevashandisi muRussia uye inzira dzakakosha dzekuti vanhu vataure, vagovane uye vawane ruzivo.
04
Kuwedzera cyber kuchengetedza kuziva
Vazhinji vekuRussia vari kutarisisa kuchengetedzeka kwetiweki uye kutora matanho akasiyana-siyana kuchengetedza ruzivo rwavo uye pfuma.
Kuongororwa kweRussia Internet Mushandisi Maitiro
01 Russian netizens vanoda chaizvo kushandisa social media mapuratifomu ekutaurirana kwemazuva ese uye kuwana ruzivo, pakati peiyo "VK" uye "Odnoklassniki" ndiyo inonyanya kufarirwa.
02 Russian netizens vanogovana hupenyu hwavo pasocial media, kusanganisira mafoto, mavhidhiyo uye mamiriro ekunze. Vanokwanisawo kujoinha mapoka akasiyana ezvido uye kutora chikamu muzviitwa zvakasiyana.
03 MaRussian netizen anobhadhara zvakanyanya kutaurirana pamhepo, kutora chikamu munharaunda nemaforamu, uye kashoma kushandisa masocial media mapuratifomu seWeChat.
04 Indasitiri yekutenga online yekuRussia iri kusimukira nekukurumidza, uye vechidiki vakawanda vanosarudza kutenga online.
05 Fashoni, runako nekuchengeta pachedu, uye zvemagetsi ndiwo mapoka anozivikanwa mumusika weRussia e-commerce. Yakawedzera online webhusaiti traffic yemusika werunako uye inodhura musika wezvishongo zvezvishongo. Kudiwa kwezvigadzirwa zvepamba zvakangwara kuri kuwedzera. Kureruka kwekutenga paInternet uye kushandiswa kwemakadhi ezvipo zvavewo nyaya dzinopisa.
Nzira yekuvandudza yeRussia e-commerce
Russian e-commerce retail sales
01 Zvinoenderana nedata kubva kuRussian Association yeE-commerce Enterprises (AKIT), nhamba yevashandisi veRussia e-commerce yakawedzerawo kubva pa51.55 miriyoni muna 2017 kusvika 68.13 miriyoni muna 2022, uye inotarisirwa kusvika 75.4 miriyoni ne2027.
02 Kushandiswa kweRussia e-commerce kuchakura kubva ku260 bhiriyoni rubles muna 2010 kusvika 4.986 bhiriyoni rubles muna 2022, ine musanganiswa wepagore wekukura weanosvika 27.91%, ichipfuura avhareji yepasi rose ye14.28%.
03 Kuenderera mberi kwedhijitari munharaunda ndechimwe chezvinhu zvakakosha zvinofambisa kukura kwemusika weRussia e-commerce. Panguva imwecheteyo, vashandisi vayo e-commerce vari kupinda mumapoka emazera ese. Ongororo yakaitwa neYandex.Market Analytics inoratidza kuti nhamba yevashandisi ve-e-commerce muRussia yakawedzera ne40% muna Kubvumbi kana ichienzaniswa naNdira 2020. Pakati pavo, kuwedzera kukuru kwaive muvateereri vari pasi pemakore gumi nematanhatu - rudzi urwu rwevashandisi rwakawedzera. 65%. Pachinzvimbo chechipiri pane vane makore ari pakati pe18 ne24 okuberekwa (+62%), uye pachinzvimbo chechitatu ndevaya vari pakati pemakore makumi matatu nemashanu nemakumi mana nemana (+47%). Pakati pevashandisi vanopfuura makore makumi mashanu neshanu, ivo 32% vanofarira kutenga online. Uye kubva muna 2023, iyi data ichiri kukura.
Hunhu hwevashandisi veInternet vekuRussia vanotenga maitiro
01 Haifarire kutaura - Mushure mekunge vatengi vekuRussia vawana ruzivo rwavanoda, ivo havapindure kudzamara vaita sarudzo yekushandira pamwe newe.
02 Sekutaura muchiRussian - Vanhu vekuRussia vane pfungwa yakasimba yekuzivikanwa nerurimi rwaamai, uye kutaurirana navo muchiRussian kunovaita kuti vanzwe kufara.
03 Kuda kutenga neChina - China ndiro zuva repamusoro-soro rekushandisa pasvondo kune vatengi vepamhepo vekuRussia, 57% yakakwira kupfuura Muvhuro. Vagari vekuRussia vanofarira kuunganidza zvese zvavanoda kupera kwevhiki isati yasvika vozopedza husiku hweChishanu neMugovera vachizorora nekunakidzwa.
04 Usaverengera - Kana chinangwa chekushandira pamwe chasimbiswa, vamwe vatengesi vanowanzo pihwa zvakananga.
05 Kugona kutenga - Kubva muna 2022, Russian Federation ine huwandu hwevanhu vangangoita 140 miriyoni, musika mukuru, pamunhu GDP inodarika US$15,000, uye mabhenefiti akanaka emagariro.
06 Kuenzanisa Kuenzanisa - MaRussia akanaka kwazvo pakukurukurirana. Chekutanga, kubhidhaidzwa kwekunze kwakatangwa, kuchikwezva vakwikwidzi vakati wandei, uye nzira dzakasiyana dzekupokana dzakagamuchirwa kuti vabvumire vanopikisa kuti vakwikwidze mumwe nemumwe kuti vadzikise mutengo, uye pakupedzisira purofiti kubva pazviri.
07 Kuvimbika kwepamusoro - Russia ine vatengi vanodzokorora. Kazhinji, chero bedzi mutengo uchinzwisisika uye unhu hunogamuchirwa, vatengi vanoshandira pamwe vachapiwa pekutanga.
08 Simbe uye kuverengera - kutenderera kutenderera nevatengi veRussia kunowanzo kureba.
09 Vechidiki vanowanzogamuchira zvinhu zvepamusoro
10 Teerera kune mhando - kana uchiunza zvigadzirwa kune vatengi veRussia, unogona kuratidza izvo zvakanakira chigadzirwa uye zvemhando yepamusoro zvinhu. Panguva imwecheteyo, yakakwana mushure mekutengesa sevhisi uye rutsigiro rwehunyanzvi zvakare mapoinzi akanaka kwazvo!
11 Kuda kutaurirana nevanhu vakagadzikana uye vane ruzivo - MuRussia, vanhu vasina makore 15-20 vane ruzivo rwebasa havabvumirwi kutaurirana vachimiririra kambani. Makambani eRussia anowanzo kuremekedza vanhu vakuru.
12 Chenjererai kumitambo
Nguva yekutumira: Jan-11-2024