Kana zvasvika pamaitirwo ekusimudzira mhiri kwemakungwa, ruzhinji rwevashambadziri vekunze vanogona kutaura chimwe chinhu, asi vazhinji vavo vanoziva zvishoma nezve kusimudzira sisitimu ruzivo uye havana kuvaka yakarongeka ruzivo.
Muna 2023, mabhizinesi anofanirwa kunzwisisa maitiro matatu makuru ekusimudzira kutengeserana kwekunze: Google kukwidziridzwa + yakazvimirira webhusaiti + kushambadzira midhiya.
Matanho akati wandei ekusimudzira mhiri kwemakungwa
1Seta zano
Tisati taita kusimudzira mhiri kwemakungwa, isu tinofanirwa kugadzira nzira yekushambadzira uye kutsanangura kuti vatengi vatinoda ndevapi? Ndedzipi nzira dzekushambadzira? Zvinoita here kuverenga iyo ROI uye zvichingodaro. Paunenge uchigadzira zano, unogona kufunga nezve inotevera mibvunzo: Ndivanaani vashandisi vanonyatso bhadhara zvigadzirwa nemasevhisi ako? Chinangwa chako ndechei? Yakawanda sei traffic pazuva kana vangani kubvunza pazuva? Unokwezva sei vashandisi vako? Ndedzipi nzira uye nzira dzinowanzo shandiswa nevatengi vako kuwana masevhisi uye zvigadzirwa zvaunopa? Yakawanda sei manpower uye mari yaunoda kuisa muchirongwa chekushambadzira?
2Foreign Trade Station
Kune akawanda ekunze ekutengesa webhusaiti makambani ekuvaka, asi chikamu chikuru chavo ndechenhema. Webhusaiti yekutengeserana kune dzimwe nyika inogona kunzi ibwe repakona rakakosha mumatanho aya, uye nzira dzese dzekusimudzira uye dzekutengesa dzichatenderera kune webhusaiti yechokwadi yeChirungu yekutengeserana kune dzimwe nyika. Kana iyo kambani yekutengesa kunze kwenyika yakanamatira padanho iri, saka rinozotevera basa harizokwanisa kutanga. Iwe unogona kutarisa anotevera mazano ekuvaka webhusaiti: kujekesa chinangwa chewebhusaiti, uye chiteshi chose chinotanga kutenderedza chinangwa ichi. Enda kune chimiro cheChinese, uye uenderane neaesthetics yevashandisi vekumhiri kwemakungwa maererano nefonti, dhizaini, ruvara, uye marongero. Kunyora kwakanakisa, kunyora kwakanaka chaizvo kunogona kukurudzira vashandisi kupedzisa zvinangwa zvako, uye ndihwo hushoma kana pasina zvikanganiso zvegirama. Yakakwana mushandisi ruzivo. Webhusaiti inogona kuve neimwe shanduko. Kana pasina kubvunza kune yega 500 IPs, pachava nematambudziko newebhusaiti yako. Zvinoenderana neanotsvaga injini optimization zviyero.
3 Tora traffic
Nechirongwa uye webhusaiti, danho rinotevera nderekukwezva vanhu kuti vauye mukati. Nekufamba kwakakwana kunoshanda, kubvunza uye maodha zvichagadzirwa, uye pakupedzisira kuyerera kwemari kuchagadzirwa. Kune nzira dzakawanda dzekuwana traffic. Isu tinonyanya kutarisa nzira ina huru dzakakodzera kune yekunze indasitiri yekutengeserana: SEO traffic inonyanya kukamurwa kuita matanho mana: gadzira ekutanga uye yechipiri keywords, optimize anoenderana mapeji ewebhu zvinoenderana nemazwi akakosha, gara uchiwedzera wewebhu zvemukati, wedzera Related zvekunze zvinongedzo. PPC traffic inonyanya kureva kubhadharwa traffic. Iwo traffic uye mazwi akakosha ayo webhusaiti SEO anogona kuunza ane mashoma, uye kushandisa yakabhadharwa kushambadzira kuwedzera traffic yakawanda chinhu chakanaka chekuwedzera kune SEO. Zvinyorwa zvemabloggi emakambani zvishoma, uye zvinhu zvinogona kuiswa zvakare zvishoma, nepo mabloggi emakambani anogona kuwedzera zvinyorwa zvewebsite, kugadzira mamwe mazwi makuru uye mapeji akabatanidzwa. Social network traffic ndiyo nzira yakakosha yekusimudzira mawebhusaiti eChirungu. Batanidza yako bhizinesi blog uye masocial network, unganidza mafeni uye madenderedzwa pasocial network, uye pindura mibvunzo yemushandisi pasocial network. Kune mamwe mapfupi Ruzivo rwunogona kuburitswa kuburikidza nesocial network. Zvekutengeserana kunze kwenyika B2B neB2C mawebhusaiti, masocial network akaita seFacebook, Twitter, Google+, uye Quora zvese zvinogona kuunza traffic.
4Kuvandudza chiyero chekushandura kubvunza
Nehuwandu hwewebhusaiti, mubvunzo unotevera ndewekuti ungashandura sei traffic kuita mibvunzo. Zvakanaka, kune mawebhusaiti ekutengeserana kunze kwenyika, hazvigoneke kuve nemakumi ezviuru zvetraffic zuva rega rega, saka maitiro ekushandura mashoma traffic kuita kubvunza kwevatengi kusvika pamwero mukuru kwakakosha. Chekutanga pane zvese, iwe unofanirwa kugovera yako traffic vashandisi. Mushure mezvose, mushandisi wega wega anouya kuwebhusaiti yako ane zvido zvakasiyana, saka kugovera uye kushambadzira zvinoenderana ndicho kiyi. Vashandisi vewebhusaiti yako vanogona kukamurwa kuita: vashandisi vasingazive kuti vane zvavanoda. Kuziva chinodiwa, asi kwete kuda kugadzirisa. Uchiziva zvinodiwa, ronga kuzvigadzirisa. Kuziva zvinodiwa, kuenzanisa vatengesi. Zvadaro, webhusaiti yako yekutengeserana kune dzimwe nyika inogona kusiyanisa vashandisi ava, kana kune mapeji ekumhara anowirirana evashandisi vane zvido zvakasiyana, kana pane kudana kwakajeka kwekuita, uye kana ruzivo rwemushandisi rwakaunganidzwa? Zvirinani ndaona kuti mazhinji emawebhusaiti haana basa repamusoro rekushandura chiyero, senge hwindo rekuratidzira pasina vashandi vekutengesa.
5Shandura Kubvunza kune Kutengesa
Matanho matatu ekutengeserana paInternet haasi chimwe chinhu kunze kwe "traffic-inquiry-sales", imwe neimwe yekubatanidza inokosha zvikuru, asi kune dzakawanda zvekutengeserana kune dzimwe nyika B2B, nguva kubva pakubvunzurudza kune kutengesa ichave yakareba kudarika iyo yeB2C A lot, mushure mezvose, B2B maodha anotorwa nemudziyo, saka kuchengetedza hukama hwevatengi, hunyanzvi hwekutengesa uye nhanho yehunyanzvi zvese zvinhu zvebudiriro. Saka kubva pamaonero ekushambadzira kwetiweki, unofanirwa kuita zvishoma: kunyangwe vatengi vari pamatanho akasiyana vane mazwi akasiyana uye nzira dzekushambadzira. Pane mvumo here yekushambadzira email kuchengetedza hukama hwevatengi. Kune makambani ane CRM, ingave ruzivo rwevatengi rwakakwana uye rwakakamurwa. Kunyangwe iyo Leads tafura pawebhusaiti yakakamurwa uye inopa sarudzo kune vatengi, senge mutsauko wenyika uye chigadzirwa chinodiwa musiyano.
6Data kuongororwa
Kuongorora data ibasa rinonakidza kwazvo, asi havasi vese vanofarira kubata nedata. Kana iwe uri rudzi rweC hunhu kana mumwe munhu ane rudzi urwu rwehunhu muchikwata chako, saka zvinofanirwa kuve nyore kwavari kuti vapedze basa iri Hongu, iyo data yaunoda kuziva inosanganisira Traffic kutungamira, Inotungamira kune Mutengi, Mutengo Pakutungamira, Mutengo Pamutengi. Kana iwe uchiziva idzi data zvakajeka, iwe unozoziva yako yekushambadzira nzira. Panguva imwecheteyo, chinongedzo chega chega mumatanho mashanu ari pamusoro anogona kunyora anowirirana data kuyerwa zviyero. Semuenzaniso, kana iwe ukaisa kushambadzira kwakabhadharwa paInquiry Cloud, unogona kuzvimiririra kutarisa kuratidzwa kwezvigadzirwa, kudzvanya-kuburikidza nechiyero, kugovera kwevatengi uye mamwe mishumo kuburikidza nekumashure kuti ubate mutengo. Nenzira iyi, tinogona kunyatsoziva kuti chinangwa chekutengesa chinofanira kuiswa kupi uye kuti chii chinotevera. Kukwidziridzwa kwemhiri kwemakungwa chirevo chisina mhinduro yakajairwa. Rine mhinduro dzakawanda. Ehe, iwe unogona zvakare kuwana imwe nzira, uye iwe unogona kuwana imwe nzira yekubudirira. Asi zvisinei kuti ndeipi nzira inoshandiswa, ndiyo inonyanya kukosha kuita maitiro matanhatu ari pamusoro nemazvo.
Nzira dzekusimudzira mhiri kwemakungwa
Uye zvakare, makambani akasiyana achatora nzira dzakasiyana dzekusimudzira zvinoenderana nemamiriro avo. Heano maitiro akawanda ekusimudzira:
1Artificial yemahara kusimudzirwa
Nyoresa zita remushandisi paB2B yepasirese, B2C papuratifomu, network yekutengeserana kunze kwenyika, maforamu ekutengeserana ekunze nekunze, wobva waburitsa ruzivo rwechigadzirwa, ruzivo rwewebhusaiti, mablog ekunze, kana kuburitsa ruzivo rwechigadzirwa, ruzivo rwewebhusaiti mune mamwe maforamu emahara, kana kutsvaga pamhepo. Ruzivo rwemutengi runogonawo kusimudzirwa mahara kuburikidza neemail. Ehe, maemail evatengi anoda kuwanikwa nemamwe mapuratifomu makuru izvozvi. Zvakanakira: Yemahara, hapana chikonzero chekushandisa mari zvachose, ita iwe pachako (DIY). Zvakaipa: Mhedzisiro yacho haisi pachena, uye kana iri SOHO, kutambisa kwevashandi uye zviwanikwa. Inonyanya kukodzera kune avo vari kutanga uye vasina mari yekudyara mune yekunze kutengeserana kwekutengesa kusimudzira. Kana iwe uri kuita kunze kwenyika kutengeserana zvitoro, bhizinesi diki, uye iwe usina mari yakawanda, iwe unofanirwa kushandisa kubhidha chinzvimbo chakasanganiswa nebhuku rekusimudzira pakutanga, nekuti mutengo unodzoreka uye mhedzisiro yacho yakanaka; kana uine simba remari, unogona kuzviita kubva pakutanga Kubatanidza SEO nePPC, mhedzisiro yacho ichave yakakura mushure memwedzi miviri.
2Platform Yakabhadharwa Kusimudzira Unogona kubhadhara kukwidziridzwa paB2B uye B2C mapuratifomu. Zvakanakira: Kukwidziridzwa kwakanangana, uye vatengi vekunze pachikuva vane vavariro dziri pachena, simba rakasimba, uye chishuwo chakasimba chekutenga, ichipa chikuva chakagadzika chezvigadzirwa zveindasitiri zvechinyakare. Mhedzisiro yacho yakanaka, asi inogona kuderedzwa zvishoma nezvishoma. Zvakaipa: Zvinodhura, kazhinji zvishoma makumi ezviuru zve yuan kwegore rekusimudzirwa kwepuratifomu; zviri nani kuve nemunhu akazvipira kuti ashande, aine kushomeka kwekushandisa kuti uwane iyo yakanyanya mhedzisiro.
3Search injini kukurudzira
SEM (Search Engine Marketing) ichangobva kubuda uye inzira yakakurumbira yekusimudzira network. Maererano nehuwandu, 63% yevatengi vanotsvaga zvigadzirwa nemasevhisi kuburikidza neinjini dzekutsvaga. (1) Injini yekutsvaga PPC (Payper Click) kushambadzira Kutsvaga injini yekushambadzira kushambadzira ndeyeGoogle advertising, Yahoo kukwidziridzwa, yekunze kutengeserana kwekutengesa kushambadzira nzira inosarudzwa nevazhinji vatengesi. Zvakanakira: mhinduro dzinokurumidza, kufukidzwa kwechinangwa chakanyanya, simba rakasimba, hupamhi, kukwidziridzwa kwechigadzirwa chakazara, mafomu anochinjika uye anochinjika, mutengo unodzoreka, uye kudzoka kwakanyanya pakudyara. Zvakaipa: Mutengo wacho unodhurawo, uye vatengi mune dzimwe nzvimbo havatendi muPPC (kune kumwe kuramba kushambadza), uye mamwe mazwi makuru eindasitiri haagone kushandiswa kuPPC, uye mhedzisiro yacho iri mudanho rekusimudzira. (2) Injini yekutsvaga optimization (SEO) inzvimbo yakakosha yezita, inosanganisira webhusaiti optimization chimiro, keyword optimization chinzvimbo, nezvimwewo, uye ndiko optimization yechisikigo chinzvimbo cheinjini dzekutsvaga. Wedzera kutsvaga injini hushamwari uye keyword kuratidzwa kuti uwane chinangwa chekuwedzera maodha uye kutengesa. Zvakanakira: chinzvimbo chechisikigo, kuwedzera kuvimba kwewebhusaiti, mukana wepamusoro wemirairo yevatengi; kuvharwa kwakafara, mari yese yekudyara haina kunyanya kukwira kana ichienzaniswa nemaitiro akati wandei ekubhadhara; mhedzisiro yacho inogadzikana, kunyangwe iwe ukangoita gore rimwe reSEO, gore rechipiri Kana iwe ukasazviita, kuchine yakawanda mhedzisiro, uye kudzoka kwekudyara kwakakwira. Kukanganisa: Pane zvakawanda zveSEO promotions ikozvino, SEO market yatova mumhirizhonga, uye makambani mazhinji eParty B anovhiringidza misika nekubiridzira nekubiridzira, zvichiita kuti vatengesi vatambure kurasikirwa uye kusavimba neSEO, uye vave nekutya; nguva inobudirira inenge yakareba, uye nzira dzepamutemo Kazhinji, zvinotora mwedzi 1.5 kusvika kumwedzi 2.5. Mutengo wekutanga wakakwira, uye vatengesi havagone kuona mhedzisiro munguva pfupi, izvo zvinoita kuti vatengesi vakawanda vaore mwoyo.
Ese marudzi enzira dzekusimudzira ane zvakaipa uye zvakanakira. Kiyi inoenderana nekuti ndeipi nzira yekusimudzira kana musanganiswa wakakodzera mabhizinesi ekutengeserana ekunze, uye ndeipi nzira inogona kuwana mhedzisiro yakakura neiyo yakaderera investimendi!
Nguva yekutumira: Nov-28-2022