Muna 2021, hupfumi hwenyika hwanga huri munguva yekusagadzikana. Pasi pesimba reiyo post-denda, maitiro ekushandisa pamhepo uye mashandisiro evatengi vekune dzimwe nyika aramba achiwedzera, saka chikamu chekuyambuka-muganho e-commerce mumisika yekunze yakaratidza kukura kwakakura. Panguva imwecheteyo, shure kwekukura nokukurumidza, kukwikwidza uye matambudziko anoteverawo. Chekutanga, vatengi vazhinji vanozonyanya kuda kusarudza iyo brand yepamutemo webhusaiti chiteshi, izvo zvinoreva kuti kune rumwe rutivi, vatengesi vanofanirwa kusimbisa yavo yemhando yekuvaka uye panguva imwecheteyo vachiteerera zvakanyanya kuvakwa kweakazvimirira brand nzira. ; chechipiri, yakakanganiswa nemutemo weIDFA, iyo yepakutanga Iyo "one-stop" yekushambadzira muenzaniso wekambani inotarisana nematambudziko makuru. Vatengesi vanofanirwa kutarisana neakakamukana nzira dzekuwana, uye panguva imwe chete, ivo vanofanirwa kutarisana neyakaomarara mhedzisiro yekutevera uye yekuongorora nharaunda inounzwa neizvi.
Musika wepasi rose wekutengesa wepamhepo wakakura ne26% muna 2020, uye data inofanotaura kuti icharamba ichikura: ongororo ichangobva kuitika inoratidza huwandu hwekukura kwegore re29% pakati pezvino kusvika 2025. Kunyangwe kuwedzera misika yakawanda panguva imwe chete hakudi. kudzvinyirirwa kukuru kwezvivakwa, capital uye manpower sepakutanga, asi ne "mbiri" yekuyambuka-muganho e-commerce, kuwanda kwenhamba huru yevatengesi vekutanga kwawedzera makwikwi emusika. Naizvozvo, maitiro eZvakakosha kupinda mumusika chaiwo panguva chaiyo. Kana 2017 yanga iri nguva yakanakisa yekuisa mumusika weSoutheast Asia, saka inguva yekufunga nezve misika inotevera pakupera kwegore rino uye kutanga kwegore rinouya.
1. Misika minomwe iyi yekuyambuka e-commerce yakakwezva kutarisa kweindasitiri
1. Brazil
Brazil ndiyo inonyanya kukosha e-commerce musika muLatin America, inoverengera inosvika makumi matatu nenhatu% yemusika wayo wese, uye ndiyo chete nyika yeLatin America iri pamusoro pegumi muna 2019. Dhata rinoratidza kuti mari yemusika weBrazil e-commerce muna 2019 yaive US. $ 16 bhiriyoni, inotarisirwa kusvika US $ 26.5 bhiriyoni gore rino, uye inotarisirwa kudarika US $ 31 bhiriyoni muna 2022. Pamusoro pezvo, maererano neongororo ye "Brazilian online shoppers uye kushandisa kwavo kuyambuka muganhu e-commerce" yakaitwa ne iyo Brazilian Retail Association (SBVC) yakabatana neFerraz Market Research, 59% yevatengi vepamhepo vanofarira kutenga kunze kwenyika Kutenga pamawebhusaiti nemaapuro. 70% yevanhu vakaedza kutenga online vakatenga zvigadzirwa zveChinese online kuburikidza nematanho ekuyambuka. Zvichienderana, zvigadzirwa zveChinese zvinogamuchirwa nevatengi veBrazil.
2. Mexico
Seyechipiri hupfumi hukuru muLatin America, musika weMexico e-commerce wawedzera kufarirwa. Iyo data inoratidza kuti saizi yese yemusika weMexico e-commerce muna 2021 ichave 21.2 bhiriyoni emadhora ekuAmerica, uye nzvimbo yekuvandudza musika yakakura kwazvo. Musika we e-commerce wenyika unotarisirwa kusvika pamadhora 24.3 bhiriyoni muna 2024. Inosvika hafu yevatengesi vepamhepo vekuMexico vakatenga kuyambuka muganhu, vachishandisa mari inodarika mabhiriyoni mazana mapfumbamwe emadhora mumisika yepasi rose. Nyika zvakare ine yakakwirira yedhijitari yekupinda, inosvika makumi manomwe muzana evaMexico vane smartphone uye kuwana internet.
3.Colombia
Colombia ndiyo musika wechina pakukura muLatin America. Kunyange zvazvo misika ye e-commerce munyika yaingova $ 7.6 bhiriyoni muna 2019. Asi maererano ne AMI (American Market Intelligence) kufungidzira, Colombia e-commerce market ichakura pamwero we150% kusvika ku $ 26 bhiriyoni ne2022. Kubudirira uku kunogoneka. nokuti, kune rumwe rutivi, venture capital yakabatanidza kukosha kukuru kumusika weLatin America mumakore mashomanana apfuura, uye kune rumwe rutivi, ihwowo mugumisiro werutsigiro rwehurumende yeColombia.
4.TheNetherlands
Musika weDutch e-commerce parizvino wakakosha madhora makumi matatu nemashanu emadhora uye unotarisirwa kukura kusvika pamadhora mazana mashanu emadhora mumakore mana chete. 54% yevatengi vepamhepo vanosarudza kutenga vachiyambuka miganhu, zvichiratidza kuti vari kuda kutenga kubva kune vasiri maDutch kana vatengesi vasina kujairika kana ruzivo rwekutenga uye mutengo zviri izvo. Muna 2020, avhareji nhamba yekutenga kwakaitwa nevatengi vepamhepo muNetherlands yakawedzera ne27%.
5.Bherujiyamu
Musika wazvino weBelgian e-commerce musika idiki pamadhora gumi nematatu emadhora, asi iri kukura zvinoshamisa makumi mashanu muzana.
Panguva imwecheteyo, makumi manomwe neshanu muzana eBelgian vatengesi vedhijitari vanoshandiswa kutenga mhiri kwemiganhu, zvinoreva kuti mamirioni evatengi vepamhepo vanoda kushandisa mari yakawanda kuyedza mhando nevashambadzi vasina kujairika kana ruzivo rwekutenga uye zvinopihwa zvichikodzera nguva yavo.
6.Poland
Data inofanotaura kuti misika yePoland e-commerce iri kukura pamwero unoshamisa weanopfuura 60% pagore uye ichasvika $ 47 bhiriyoni ne2025. Kusiyana nemamwe misika yakawanda, kupinda kweinternet munyika kunenge 100%, zvisinei, ikozvino, zvishoma. kupfuura 20% yevaPoland vanotenga pamhepo vanotenga zvekuyambuka.
7.Indonesia
Nepo rondedzero iyi yakanangana nemisika yeLatin America neEurope, hatingatadze kutaura nezveIndonesia. Indonesia ine nhamba yechina pakukura munyika uye musika mukuru. Iyo data inofanotaura kuti e-commerce kutengesa munyika inotarisirwa kusvika $53 bhiriyoni gore rino uye pamusoro $100 bhiriyoni muna 2025. Nekuti musika weIndonesia une zvirambidzo zvakasimba pazvinhu zvekuyambuka muganhu, hazvina kukodzera kune vatengesi vanoyambuka miganhu. kuita drop shipping. Zvisinei, kune rumwe rutivi, mukana uchava mukuru kune avo vatengesi vanotsigira kutakura kubva kumba.
Kunyangwe vasina vakawanda vatengesi vepamhepo pamusika uyu, uyo uri pachinhanho chechina muhuwandu hwenyika, mamiriro ari kuchinja nekufurirwa nedenda. Kunyanya nguva pfupi yadarika, Mutungamiriri akataura zvakananga kuti aizoshandisa nguva pfupi pfupi kuvaka Indonesia kuita hupfumi hwedhijitari mudunhu reASEAN. Template.
2. Kuyambuka-muganho e-commerce kuchiri kukosha kuita muna 2022?
Nekudzika kwekutengeserana kwepasi rose, mabhizinesi akawanda uye akawanda ari kunakidzwa nemikana yebudiriro inounzwa nekuyambuka-muganho e-commerce. Senge iri kubuda yekutengeserana fomati, kuyambuka-muganho e-commerce iri kuvimba nezvayo zvakanakira zvepamhepo, mativi mazhinji, enzvimbo, asiri-yekusangana kuendesa, pfupi transaction cheni, nezvimwe, ine kukurumidza kukura maitiro, ekuwedzera bhizinesi uye kusimudzira kweramangwana. vatengesi vazhinji nemabhizinesi vanoita basa rakanaka. Sekureva kwe2020 China E-commerce Report yakaburitswa neBazi reCommerce munaGunyana gore rino, e-commerce yepamba pari zvino iri kuratidza mamiriro anotevera ebudiriro: Huyero hwekuyambuka muganhu e-commerce kupinza uye kutumira kunze kwenyika kunochengetedza kukurumidza kukura. : Muna 2020, e-commerce yepamusha iri kuwedzera Zvinoenderana nedata reGeneral Administration of Customs, kutengwa kwese uye kutumira kunze kwe-e-commerce e-commerce muChina kwakasvika 1.69 trillion yuan, kuwedzera kwe31.1% kuenzanisa nheyo.
Mufananidzo sosi "2020 China E-commerce Report"
Kuyambuka-muganho e-commerce kupinza uye kutengesa kunze kwenyika zvikamu zvine huwandu hwakanyanya uye kukurumidza kukura: Kubva pamaonero ezvikamu zvezvigadzirwa, mapoka gumi epamusoro ekuyambuka muganhu e-commerce zvitoro zvinotengeswa kunze kwenyika pakati-2020 akaverengera 97%, uye machira. zvigadzirwa uye machira zvakaverengera 97%. Zvigadzirwa, optics, zvekurapa uye zvimwe zviridzwa; wachi newachi; zviridzwa, matehwe, makushe uye zvigadzirwa; luggage;
Mufananidzo sosi "2020 China E-commerce Report"
Kuyambuka-muganho e-commerce kutengeserana vanodyidzana vari kuwedzera kusiana: Kubva pamaonero evanotengeserana navo, nzvimbo gumi dzepamusoro dzekuChina dzekuyambuka e-commerce zvitoro zvekutengesa kunze ndeidzi: Malaysia, United States, Singapore, United Kingdom, Philippines, Netherlands, France, South Korea, Hong Kong, China, Saudi Arabia. Panguva imwecheteyo, sekureva kwechitatu-bato data rakaburitswa neanoverengeka masangano ane chiremera, kukura kwakasimba kweChina kuyambuka-muganho e-commerce hakuzomira muna 2022: iyo yepasirese-yemuganho e-commerce transaction volume inotarisirwa kusvika 1.25 trillion. US madhora muna 2021; Huyero hwekuyambuka-muganho e-commerce kupinza uye kunze kwenyika kwakasvika 1.98 trillion yuan, kuwedzera kwe15%. Inenge 70% yevatengi vemhiri kwemakungwa vanotenda kuti mabhii echiChinese akakosha zvikuru kune nyika nhasi, uye ramangwana reChinese brand rinogona kutarisirwa; mukupedzisa, kuyambuka-muganho e-commerce ine mukana wakakura mune ramangwana uye yave kubuda yekutengeserana fomati, uye kuyambuka-muganho e-commerce zvitoro zvekutengesa kunze muChina Pakati penzvimbo shanu dzepamusoro, misika mitatu iri muSoutheast Asia, inopisa. musika webhuruu wegungwa.
Nguva yekutumira: Oct-17-2022