Vatengesi vekunze vanhu muna 2021 vakawana gore remafaro nekusuwa! 2021 inogona zvakare kunzi igore umo "matambudziko" uye "mikana" zvinogara.
Zviitiko zvakaita sezita reAmazon, kukwira kwemitengo yekutumira, uye kuparara kwepuratifomu zvakaita kuti indasitiri yekutengeserana yekunze iore moyo. Asi panguva imwecheteyo, e-commerce yakatangawo kukwira pamwero unotyisa. Pasi peiyo e-commerce kumashure, maitiro ekufambirana nenguva uye kubata maitiro matsva zvakare ibasa rakaoma kune indasitiri yekutengeserana yekunze.
Saka ndeapi maonero eiyo indasitiri yekutengeserana kunze kwenyika muna 2022?
01
E-commerce mutengi anoda kuwedzera pakati pedenda
Muna 2020, denda idzva rekorona rakatsvaira nyika, uye vatengi vakatendeukira kukushandiswa kwepamhepo pamwero mukuru, izvo zvakakurudzira kukurumidza kusimudzira indasitiri yepasirese e-commerce retail uye wholesale indasitiri. Kutenga pamhepo kunogona kunzi chikamu chehupenyu hwevatengi.
Nekuwedzera kwenhamba yemapuratifomu epamhepo, vatengi vane sarudzo dzakawanda uye dzakawanda, uye zvinotarisirwa nevatengi zvakawedzerawo. Ivo zvakare vanowedzera kutarisira kuti mabhizinesi anogona kupa omni-chiteshi vatengi masevhisi.
Kubva 2019 kusvika 2020, e-commerce zvitoro zvekutengesa munyika gumi nepfumbamwe muEurope, America neAsia Pacific zvakaona kukurumidza kukura kweanopfuura gumi nemashanu%. Kuenderera mberi kwekukura kwedivi rekuda kwakagadzira yakanaka yekuwedzera nzvimbo yekuyambuka-muganho e-commerce kunze kwenyika muna 2022.
Kubva padenda, vazhinji vekutenga kwevatengi vanotanga kubva pakutenga online, uye vanozojaira kutenga online. Zvinoenderana neAI Thority statistics, 63% yevatengi vava kutenga online.
Kubva padenda, vazhinji vekutenga kwevatengi vanotanga kubva pakutenga online, uye vanozojaira kutenga online. Zvinoenderana neAI Thority statistics, 63% yevatengi vava kutenga online.
02
Kusimuka kwesocial commerce
Denda iri harina kungounza shanduko mukutenga kwevatengi, asiwo imwe yeshanduko huru ndeyekuti huwandu hwevanhu vanoshandisa social media hwawedzera, uye e-commerce yemagariro yakabuda zvishoma nezvishoma.
Zvinoenderana nenhamba kubva kuAI Thority, pakupera kwa2021, vanopfuura makumi mashanu nenomwe muzana ehuwandu hwepasi rose vakanyoresa kamwechete pasocial media platform.
Pakati peaya masocial media, mapuratifomu akadai seFacebook ne Instagram ari kutungamira maitiro, uye hofori mbiri dzesocial media dzakatora mukana uyu kutanga e-commerce musika mumwe mushure meumwe.
Facebook yakawedzera chinhu chitsva chinobvumira mabhizinesi nevanhu kuti vatarise vangangove vatengi kuburikidza neFacebook kutyaira zvigadzirwa traffic uye kuwedzera kutengesa.
Instagram iri kutangawo kupinda mumusika we e-commerce, kunyanya ne "shopping" yayo. Mabhizinesi nevatengesi vanogona kushandisa "shopping tag" kutengesa zvakananga pa Instagram app, iyo inogona kunzi ndiyo yakanakisa nyaya yesocial media yakasanganiswa ne e-commerce.
Zvinonzwisisika, vatengi vanoshandisa social media vane 4 nguva yakawanda yekutenga.
03
Cross-border e-commerce platform mutengi base inowedzera kuwedzera
Kubva denda iri, gonhi renyika harina kuvhurwa, uye vemabhizinesi vekunze vatadza kupinda muChina kunotenga. Muna 2021, huwandu hwevatengi vanoshandisa ese epamba uye kuyambuka-muganho e-commerce mapuratifomu huchawedzera zvakanyanya. Chiitiko ichi chikuru chinogona kunzi hachisati chamboitika. Zvinoonekwa kuti huwandu hwevashandisi hwemapuratifomu aya huchawedzera kuwedzera muna 2022.
Chiratidzo chekuti vatengi vari kutanga kupinda mumusika wepamhepo zvinogona zvakare kunzi mukana wakanakisa wemakambani kuwedzera kukwikwidza kwavo.
Nekuda kwehuwandu hwevateereri vepamhepo mapuratifomu, zvichienzaniswa nezvitoro zvezvidhinha-nedhaka zvisiri pamhepo, mapuratifomu epamhepo anogona kuwana vatengi zviri nyore.
Iyo yekuyambuka-muganho e-commerce track pasina mubvunzo itiriyoni-madhora egoridhe track. Nekuenderera mberi kwekusimudzira uye kudzorwa kweindastiri, vatengesi mairi vakakurudzira hunyanzvi hwakasiyana maererano nemhando, chiteshi, zvigadzirwa, cheni dzekugovera, uye mashandiro. zvichiwedzera kuda. Nekukurumidza kuwedzera kwenhamba yevakapinda muindastiri ye-e-commerce indasitiri, makwikwi pakati pemakambani ekutengeserana ekunze kwetraffic yechitatu-bato e-commerce mapuratifomu awedzera uye akawedzera. Iyo modhi yakaoma kusimudzira kukura kwekambani kwenguva yakareba, uye kuvakwa kwemapuratifomu ega-anoshanda akave nzira yekuvandudza yekuyambuka muganhu e-commerce mune ramangwana.
04
Nyika inoenderera mberi nekutsigira kuvandudza kweiyo mhiri-muganhu e-commerce
Kubva 2018, iwo mana akakosha marongero ekuyambuka-muganho e-commerce akaburitswa muChina anofanirwa kutariswa uye kutariswa. Vari:
(1) "Chiziviso paMitemo Yemutero Yekutengesa Export Zvinhu muCross-border E-commerce Comprehensive Pilot Zone", Gunyana 2018
(2) "Chiziviso cheKutangisa Iyo Pilot Chirongwa cheMuchinjikwa-muganho E-commerce Bhizinesi-kune-Bhizinesi Export Supervision", Chikumi 2020
(3) "Maonero eKumhanyisa Kukudziridzwa kweMafomati Matsva uye Mamodheru eKutengesera Kunze kwenyika", Chikunguru 2021.
(4) Regional Comprehensive Economic Partnership (RCEP), Ndira 2022
Data source: mawebhusaiti ehurumende akadai seMinistry of Commerce
Iyo "Maonero eKukurumidza Kuvandudzwa kweMafomati Matsva uye Mamodheru eKutengeserana Kwekunze" yakataura zvakajeka kuti zvakafanira "kutsigira kushandiswa kwehunyanzvi hutsva uye maturusi matsva ekugonesa kusimudzira kutengeserana kunze kwenyika, kuvandudza marongero erutsigiro ekuvandudzwa kwemuchinjikwa. -border e-commerce, uye kurima boka remabhizimusi ezvekuchengetera zvinhu mhiri kwemakungwa ”.
Muna 2022, kuyambuka-muganho e-commerce kushambadzira pasocial media mhiri kwemakungwa kunogona kuunza "gore guru".
Pave nemakore anoda kusvika makumi maviri kubva pakuvandudzwa kwemunda we-e-commerce, uye e-commerce yekuvandudza modhi yakaitawo shanduko huru dzakati wandei. Kunyangwe 2021 yapfuura inogona kunzi igore risina kukwana kumakambani mazhinji ekutengeserana ekunze, zvisinei kuti mhedzisiro yacho ndeipi, makambani ekutengeserana ekunze anofanirwa kugadzirisa mafungiro avo uye kutanga chitsauko chitsva muna 2022.
Nguva yekutumira: Aug-10-2022