Ukuphuhliswa kwe-Intanethi yaseRashiya
Kuxelwa ukuba ukusuka kwi-2012 ukuya ku-2022, inani labasebenzisi be-Intanethi baseRashiya liqhubekile likhula, lidlula i-80% okokuqala ngqa ngo-2018, kwaye lifikelela kwi-88% ngo-2021. Kuqikelelwa ukuba ngo-2021, malunga ne-125 yezigidi zabantu eRashiya. sele bengabasebenzisi be-Intanethi abasebenzayo. Ngo-2023, bamalunga ne-100 lezigidi abantu baseRashiya abaza kusebenzisa i-Intanethi yonke imihla!
01 Izigebenga eziNtathu ze-Intanethi zaseRashiya
I-Yandex ibeka kuqala. Ine-60% yesabelo semarike eRashiya ekukhangeleni kwaye ineyona nkqubo inkulu yentengiso yeemeko. (2022InvestingPro)
Iqela le-Mail.Ru likwindawo yesibini. Inkampani inezona nethiwekhi zibini zikhulu zolwimi lwaseRashiya, iVKontakte (VK) kunye ne-Odnoklassniki (Kulungile).
Indawo yesithathu yiAvito.
Uluntu lwaseRussia lunenqanaba eliphezulu ledijithali, ukungena okuphezulu kwe-Intanethi kunye nokungena kwabasebenzisi be-e-commerce, kwaye abathengi baye baphuhlisa imikhwa yokuthenga kwi-Intanethi. Kwi-2022, izinga lokungena kwabasebenzisi be-Intanethi baseRashiya liya kuba malunga ne-89%; Kuya kubakho malunga ne-106 yezigidi zabasebenzisi be-smartphone, kunye nesantya sokungena se-73.6%. Uluntu lwaseRashiya ludlule kumanqanaba okuqala okwakha ukuthembela ekuthengeni kwi-intanethi.
02 Iimpawu zophuhliso
01
Uphuhliso olukhawulezayo lwe-Intanethi ephathwayo
Ngokwezibalo, inani labasebenzisi be-Intanethi eRussia ligqithile inani labasebenzisi be-Intanethi bePC, okuthetha ukuba i-Intanethi yeselula iye yaba yeyona ndlela iphambili yophuhliso lwe-Intanethi yaseRussia.
02
Ukunyuka kwe-e-commerce
Ngotshintsho kwimikhwa yokusetyenziswa kwabasebenzisi be-Intanethi baseRussia kunye nokuthandwa kweendlela zokuhlawula kwi-Intanethi, i-e-commerce sele iqalile ukunyuka kwaye iphuhlise ngokukhawuleza eRussia.
03
Ukuthandwa kweendaba zoluntu
Amaqonga eendaba ezentlalo athandwayo eRashiya aquka i-VKontakte, i-Odnoklassniki, i-Facebook, njl. Ezi qonga zinesiseko esikhulu somsebenzisi eRashiya kwaye ziyimijelo ebalulekileyo yokuba abantu banxibelelane, babelane kwaye bafumane ulwazi.
04
Ukunyuswa kolwazi lokhuseleko lwe-cyber
Abantu abaninzi baseRashiya banikela ingqalelo kukhuseleko lwenethiwekhi kwaye bathatha amanyathelo ahlukeneyo ukukhusela ulwazi lwabo lobuqu kunye nepropathi.
Uhlalutyo lweMikhwa yoMsebenzisi we-Intanethi yaseRashiya
01 Abasebenzisi be-intanethi baseRashiya banomdla wokusebenzisa amaqonga eendaba ezentlalo zonxibelelwano lwemihla ngemihla kunye nokufumana ulwazi, phakathi kwayo "i-VK" kunye ne "Odnoklassniki" zithandwa kakhulu.
Abasebenzisi be-intanethi abangama-02 baseRussia babelana ngeenkcukacha zabo zobomi kumajelo eendaba ezentlalo, kubandakanya iifoto, iividiyo kunye nemeko yeemvakalelo. Basenokujoyina amaqela ahlukeneyo anomdla kwaye bathathe inxaxheba kwimisebenzi eyahlukeneyo.
03 Abasebenzisi be-intanethi baseRashiya banikela ingqalelo engakumbi kunxibelelwano lwe-intanethi, ukuthatha inxaxheba kuluntu kunye neeforam, kwaye kunqabile ukuba basebenzise amaqonga eendaba ezentlalo afana ne-WeChat.
04 Ishishini lokuthenga kwi-Intanethi laseRussia likhula ngokukhawuleza, kwaye luyanda ulutsha olukhetha ukuthenga kwi-intanethi.
05 Ifashoni, ubuhle kunye nokhathalelo lomntu, kunye nezixhobo zombane zezona ndidi zidumileyo kwimarike ye-e-commerce yaseRashiya. Ukonyuka kwetrafikhi kwiwebhusayithi yentengiso yobuhle kunye nemarike yobucwebe obunexabiso elifikelelekayo. Imfuno yemveliso yasekhaya ehlakaniphile iyanda. Uncedo lokuthenga kwi-Intanethi kunye nokusetyenziswa kwamakhadi esipho nako kuye kwaba yimixholo eshushu.
Indlela yophuhliso lwe-e-commerce yaseRashiya
Ukuthengiswa kwe-e-commerce yaseRashiya
I-01 Ngokwedatha evela kwi-Russian Association ye-E-commerce Enterprises (AKIT), inani labasebenzisi be-e-commerce baseRashiya liye landa ukusuka kwi-51.55 yezigidi kwi-2017 ukuya kwi-68.13 yezigidi kwi-2022, kwaye kulindeleke ukuba ifike kwi-75.4 yezigidi nge-2027.
02 Ukusetyenziswa kwe-e-commerce yaseRashiya kuya kukhula ukusuka kwi-260 yeebhiliyoni zee-ruble ngo-2010 ukuya kwi-4.986 yeebhiliyoni zee-ruble ngo-2022, kunye nezinga lokukhula lonyaka elimalunga ne-27.91%, ligqithise umyinge wehlabathi we-14.28%.
03 Ukuqhubeka kokwenziwa kwedijithali kuluntu yenye yezinto ezibalulekileyo eziqhuba ukukhula kwemarike ye-e-commerce yaseRashiya. Kwangaxeshanye, abasebenzisi bayo be-e-commerce bangena kuwo onke amaqela eminyaka. Uphononongo olwenziwa yiYandex.Market Analytics lubonisa ukuba inani labasebenzisi be-e-commerce eRashiya lenyuke nge-40% ngo-Epreli xa kuthelekiswa noJanuwari 2020. Phakathi kwabo, ukwanda okukhulu kwakungabaphulaphuli abangaphantsi kweminyaka eyi-17 ubudala - olu hlobo lwabasebenzisi lwanda ngo. 65%. Kwindawo yesibini ngabo baphakathi kweminyaka eyi-18 nama-24 ubudala (+62%), kwaye kwindawo yesithathu ngabo baphakathi kweminyaka engama-35 nama-44 ubudala (+47%). Phakathi kwabasebenzisi abangaphezulu kweminyaka eyi-55, banomdla ngakumbi kwi-32% ekuthengeni kwi-Intanethi. Kwaye ukusukela ngo-2023, le datha isakhula.
Iimpawu zendlela yokuthenga yabasebenzisi be-Intanethi baseRussia
01 Akathandi ukuncokola – Emva kokuba abathengi baseRashiya befumene ulwazi abalufunayo, abaphenduli de benze isigqibo sokusebenzisana nawe.
02 Ukuthanda ukunxibelelana ngesiRashiya - Abantu baseRussia banemvakalelo enamandla yokuzazi ngolwimi lwabo lweenkobe, kwaye ukunxibelelana nabo ngesiRashiya kuya kubenza bazive bonwabile.
03 Njengokuthenga ngooLwezine - NgoLwesine lolona suku luphezulu lokuchitha evekini kubathengi baseRussia abakwi-Intanethi, ngama-57% ngaphezulu kunoMvulo. Abahlali baseRussia bathanda ukugcina yonke into abayifunayo ngaphambi kwempelaveki kwaye bachithe ubusuku bangoLwesihlanu nangoMgqibelo bephumle kwaye bonwabile.
04 Musa ukulibazisa - Nje ukuba injongo yentsebenziswano iqinisekisiwe, abanye ababoneleli ngesiqhelo baya kunikezelwa ngokuthe ngqo.
05 Ukukwazi ukuthenga - Ukusukela ngo-2022, i-Russian Federation inabemi abamalunga ne-140 yezigidi, imarike enkulu, nge-GDP yomntu ngamnye edlula i-US $ 15,000, kunye nezibonelelo ezilungileyo zentlalontle.
06 Uthelekiso lwekowuteshini - Abantu baseRussia balungile kakhulu kwiingxoxo. Okokuqala, ibhidi yangaphandle yaqaliswa, itsala abakhuphisana abaninzi, kwaye iindlela ezahlukeneyo zokungavisisani zamkelwa ukuvumela abachasi ukuba bakhuphisane omnye nomnye ukuthoba ixabiso, kwaye ekugqibeleni bazuze kuyo.
07 Ukunyaniseka okuphezulu-iRussia inabathengi abaninzi abaphindayo. Ngokuqhelekileyo, ukuba nje ixabiso lifanelekile kwaye umgangatho wamkelekile, abathengi abasebenzisanayo baya kunikwa kuqala.
08 Wonqena kwaye uzibekel' amangomso - umjikelo wonxibelelwano nabathengi baseRussia uqhelekile.
09 Abantu abaselula badla ngokuzamkela izinto eziphambili
10 Nika ingqalelo umgangatho - xa uzisa iimveliso kubathengi baseRashiya, unokugqamisa inzuzo yemveliso kunye nezixhobo eziphezulu. Kwangaxeshanye, inkonzo egqibeleleyo emva kokuthengisa kunye nenkxaso yobugcisa nazo ngamanqaku amahle kakhulu!
11 Njengokuxoxisana nabantu abazinzile nabanamava - ERashiya, abantu abangenayo iminyaka eyi-15-20 yamava omsebenzi abavumelekanga ukuba baxoxisane egameni lenkampani. Iinkampani zaseRashiya zidla ngokuhlonipha abantu abadala.
12 Nikelani ingqalelo kwimithendeleko
Ixesha lokuposa: Jan-11-2024