Xa kuziwa kwindlela yokwenza ukukhuthazwa kwamanye amazwe, uninzi lwamaqabane orhwebo lwangaphandle lunokuthi into ethile, kodwa ininzi yabo iyazi kancinci malunga nolwazi lwenkqubo yokukhuthaza kwaye abazange bakhe isikhokelo solwazi olucwangcisiweyo.
Ngo-2023, amashishini kufuneka aqonde iindlela ezintathu eziphambili zokunyuswa korhwebo lwangaphandle: Intengiso kaGoogle + iwebhusayithi ezimeleyo + intengiso yemidiya yoluntu.
Amanyathelo aliqela onyuso lwaphesheya
1Seta isicwangciso
Ngaphambi kokuba senze unyuso lwaphesheya, kufuneka senze isicwangciso sokuthengisa kwaye sichaze ukuba ngoobani abathengi bethu ekujoliswe kubo? Ziziphi iindlela zokuthengisa? Ngaba kunokwenzeka ukubala i-ROI kunye nokunye. Xa uqulunqa isicwangciso, unokucinga ngale mibuzo ilandelayo: Ngoobani abasebenzisi abahlawula ngokwenene iimveliso kunye neenkonzo zakho? Yintoni injongo yakho? Ingakanani itrafikhi ngosuku okanye mingaphi imibuzo ngosuku? Ubatsala njani abasebenzisi bakho? Zeziphi iindlela kunye namajelo asetyenziswa ngabathengi bakho ngokubanzi ukufumana iinkonzo kunye neemveliso ozinikezelayo? Bangakanani abasebenzi kunye nemali oceba ukuyityala kwinkqubo yokuthengisa?
2Isikhululo soRhwebo lwaNgaphandle
Zininzi iinkampani zokwakha iwebhusayithi yorhwebo lwangaphandle, kodwa inxalenye enkulu yazo ayiyonyani. Iwebhusayithi yorhwebo lwangaphandle kunokuthiwa ilitye lembombo elibalulekileyo kula manyathelo, kwaye zonke iindlela zokukhuthaza kunye nokuthengisa ziya kujikeleza kwiwebhusayithi yorhwebo lwangaphandle lwesiNgesi olufanelekileyo. Ukuba inkampani yorhwebo lwangaphandle ibambekile kweli nyathelo, ngoko umsebenzi olandelayo ngokwendalo awunakukwazi ukuqalisa. Unokujonga ezi zicwangciso zilandelayo zokwakha iwebhusayithi: cacisa injongo yewebhusayithi, kwaye isikhululo sonke siya kuqala malunga nale njongo. Yiya kwisitayile saseTshayina, kwaye uhambelane ne-aesthetics yabasebenzisi baphesheya malunga nefonti, uyilo, umbala kunye noyilo. Ukukhuphela okugqwesileyo, ukukhuphela okuhle ngokwenene kunokukhuthaza abasebenzisi ukuba bagqibezele iinjongo zakho, kwaye oko kuncinci ukuba akukho ziphoso zegrama. Amava omsebenzisi agqibeleleyo. Iwebhusayithi inokuba nezinga elithile lokuguqulwa. Ukuba akukho mbuzo kuyo yonke i-IPs ye-500, kuya kubakho iingxaki kwiwebhusayithi yakho. Iyahambelana nemigangatho yokuphucula injini yokukhangela.
3Fumana itrafikhi
Ngesicwangciso kunye newebhusayithi, inyathelo elilandelayo kukutsala abantu ukuba bangene. Ngetrafikhi esebenzayo eyaneleyo, imibuzo kunye nemiyalelo iya kuveliswa, kwaye ekugqibeleni ukuhamba kwemali kuya kuveliswa. Zininzi iindlela zokufumana itrafikhi. Ngokukodwa sijonga iindlela ezine eziphambili ezifanelekileyo kwishishini lokurhweba lwangaphandle: i-SEO ye-traffic ihlulwe ikakhulu ngamanyathelo amane: qulunqa amagama angundoqo aphambili kunye nesibini, ulungise amaphepha ewebhu ahambelanayo ngokwamagama angundoqo, ukwandisa rhoqo umxholo wekhasi lewebhu, ukwandisa izixhumanisi zangaphandle ezihambelanayo. I-PPC traffic ikakhulu ibhekisa kwitrafikhi ehlawulwayo. I-traffic kunye namagama angundoqo ukuba i-SEO yewebhusayithi inokuzisa umda, kwaye ukusebenzisa iintengiso ezihlawulelwayo ukwandisa i-traffic eninzi kukuncedisa okulungileyo kwi-SEO. Umxholo weeblogi zenkampani zilinganiselwe, kwaye izinto ezinokungeniswa nazo zilinganiselwe, ngelixa iiblogi zenkampani zinokunyusa umxholo wewebhusayithi, zenze amagama angundoqo amaninzi kunye namaphepha afakiwe. I-traffic yenethiwekhi yoluntu lijelo eliyimfuneko ekukhuthazeni iiwebhusayithi zesiNgesi. Qhagamshela ibhlog yakho yeshishini kunye neesayithi zenethiwekhi zentlalo, qokelela abalandeli kunye nezangqa kwiiwebhusayithi zokuncokola, kwaye uphendule imibuzo yabasebenzisi kwiiwebhusayithi zokuncokola. Ngokufutshane Ulwazi lungapapashwa kwiiwebhusayithi zokuncokola. Kurhwebo lwangaphandle iiwebhusayithi zeB2B kunye neB2C, iisayithi zenethiwekhi zentlalo ezifana ne-Facebook, Twitter, Google+, kunye neQuora zonke zinokuzisa i-traffic.
4Ukuphucula izinga lokuguqulwa kwemibuzo
Ngetrafikhi yewebhusayithi, lo mbuzo ulandelayo yindlela yokuguqula i-traffic ibe yimibuzo. Ewe, kwiiwebhusayithi zorhwebo zangaphandle ngokubanzi, akukho ngqiqweni ukuba namashumi amawaka etrafikhi yonke imihla, ke indlela yokuguqula i-traffic encinci ibe yimibuzo yabathengi ukuya kwinqanaba eliphezulu ibaluleke kakhulu. Okokuqala, kufuneka uhlukanise abasebenzisi bakho betrafikhi. Emva kwayo yonke loo nto, umsebenzisi ngamnye oza kwiwebhusayithi yakho unezidingo ezahlukeneyo, ke ukwahlulahlula kunye nokuthengisa ngokufanelekileyo kungundoqo. Abasebenzisi bewebhusayithi yakho banokwahlulwa ngokurhabaxa: abasebenzisi abangaqapheliyo ukuba banezidingo. Uyayazi imfuno, kodwa ungazimiselanga ukuyilungisa. Uyiqonda imfuneko, nenjongo yokuyicombulula. Ukuzazi iimfuno, ukuthelekisa ababoneleli. Emva koko, ngaba iwebhusayithi yakho yokurhweba kwamanye amazwe iyahlula aba basebenzisi, nokuba ngaba kukho amaphepha ahambelanayo okufika kubasebenzisi abaneemfuno ezahlukeneyo, nokuba kukho umnxeba ocacileyo wokusebenza, nokuba ulwazi lomsebenzisi luqokelelwa? Ubuncinci ndibonile ukuba uninzi lweewebhusayithi azinawo umsebenzi wezinga eliphezulu lokuguqulwa, ngakumbi njengefestile yokubonisa ngaphandle kwabasebenzi bokuthengisa.
5Guqula uphando kwintengiso
Amanyathelo amathathu okuthengiselana kwi-Intanethi akukho nto "i-traffic-inquiry-sales", ikhonkco ngalinye libaluleke kakhulu, kodwa kwi-B2B eninzi yorhwebo lwangaphandle, ixesha elivela kwi-inquiry ukuya kwiintengiso liya kuba lide kunelo B2C A lot, emva koko, imiyalelo ye-B2B icatshulwa yi-container, ngoko ke ukugcinwa kobudlelwane bomthengi, izakhono zokuthengisa kunye nenqanaba lobuchwephesha zizinto zonke zempumelelo. Ngoko kwimbono yokuthengisa inethiwekhi, kufuneka ubuncinane wenze: ukuba ngaba abathengi kwizigaba ezahlukeneyo banamagama ahlukeneyo kunye nezicwangciso zokuthengisa. Ngaba kukho imvume yokuthengisa nge-imeyile ukugcina ubudlelwane babathengi. Kwiinkampani ezineCRM, ingaba ulwazi lomthengi lugqibelele kwaye lwahlulwe. Ingaba itheyibhile yeNkokheli kwiwebhusayithi yahlulwe kwaye ibonelela ngeenketho kubathengi, njengokuhlukana kwelizwe kunye nokwahluka kwemfuno yemveliso.
6Uhlalutyo lwedatha
Uhlalutyo lwedatha ngumsebenzi onomdla kakhulu, kodwa akuyena wonke umntu othanda ukujongana nedatha. Ukuba uluhlobo C ubuntu okanye umntu onolu hlobo lobuntu kwiqela lakho, ngoko kufuneka kube lula kubo ukugqiba lo msebenzi Ewe, idatha ekufuneka uyazi ibandakanya Traffic ukukhokela, Leads to Client, Cost Per Lead, Iindleko ngoMthengi. Xa uyayazi le datha ngokucacileyo, uya kulazi isikhokelo sakho sokuthengisa. Ngexesha elifanayo, ikhonkco ngalinye kula manyathelo amahlanu angentla linoluhlu lwemigangatho yokulinganisa idatha ehambelanayo. Umzekelo, ukuba ubeka iintengiso ezihlawulweyo kwi-Inquiry Cloud, unokujonga ngokuzimeleyo ukuboniswa kweemveliso, ukucofa ireyithi, ukuhanjiswa kwabathengi kunye nezinye iingxelo ngasemva ukuze ubambe iindleko. Ngale ndlela, sinokwazi ngokucacileyo apho ingqwalasela yokuthengisa kufuneka ibekwe kwaye yintoni enokuyenza ngokulandelayo. Ukunyuswa kwamanye amazwe sisindululo esingenayo impendulo eqhelekileyo. Ineempendulo ezininzi. Ewe kunjalo, unokufumana enye indlela, kwaye unokufumana enye indlela eya empumelelweni. Kodwa nokuba yeyiphi na indlela esetyenziswayo, yeyona isisiseko ukwenza ezi nkqubo zintandathu zingentla kakuhle.
Iindlela zokunyuselwa phesheya
Ukongeza, iinkampani ezahlukeneyo ziya kuthatha iindlela ezahlukeneyo zokunyusa ngokweemeko zabo. Nazi iindlela ezininzi zokunyusa:
1Intengiso yasimahla eyenziweyo
Bhalisa igama lomsebenzisi kwi-B2B yamazwe ngamazwe, iqonga le-B2C, inethiwekhi yorhwebo lwangaphandle, iiforam zorhwebo zangaphakathi nezangaphandle, kwaye emva koko upapashe ulwazi lwemveliso, ulwazi lwewebhusayithi, iiblogi zangaphandle, okanye upapashe ulwazi lwemveliso, ulwazi lwewebhusayithi kwezinye iiforam zasimahla, okanye ukhangele kwi-intanethi. Ulwazi lomthengi lunokukhuthazwa simahla ngee-imeyile. Ewe, ii-imeyile zabathengi kufuneka zifunyenwe ngamaqonga athile amakhulu ngoku. Izinto eziluncedo: Isimahla, akukho mfuneko yokuchitha imali konke konke, yenze ngokwakho (DIY). Ukungalungi: Isiphumo ngokwenene asibonakali, kwaye ukuba yi-SOHO, yinkcitho yabasebenzi kunye nezinto eziphathekayo. Kufanelekile ngakumbi kwabo baqalayo kwaye ngokwenene abanayo imali yokutyala imali kwintengiso yorhwebo lwangaphandle. Ukuba wenza intengiso yorhwebo lwangaphandle, ishishini elincinci, kwaye awunamali enkulu, kufuneka usebenzise ibhidi yokubeka idityaniswe nenkuthazo yezandla ekuqaleni, kuba iindleko ziyalawuleka kwaye umphumo ulungile; ukuba unamandla emali, ungayenza ukususela ekuqaleni Ukudibanisa i-SEO kunye ne-PPC, umphumo uya kuba mkhulu emva kweenyanga ze-2.
I-2Platform yokuPhakanyiswa okuHlawulweyo Unokuhlawula ukunyuswa kwi-B2B kunye ne-B2C iiplatifomu. Izinto eziluncedo: Ukukhuthazwa kujoliswe ngokuthe ngqo, kwaye abathengi bangaphandle eqongeni baneenjongo ezicacileyo, i-pertinence eyomeleleyo, kunye nomnqweno onamandla wokuthenga, ukubonelela ngeqonga elisisigxina lemveliso yemveli yemveliso. Umphumo ulungile, kodwa unokuncitshiswa ngokuthe ngcembe. Ukungalungi: Kubiza kakhulu, ngokuqhelekileyo ubuncinane amashumi amawaka e-yuan ngonyaka wokunyuswa kweqonga; kungcono ukuba nomntu ozinikeleyo osebenzayo, kunye nosetyenziso oluncinci ukufikelela kwisiphumo esiphezulu.
3Injini yokukhangela yokukhuthazwa
I-SEM (i-Search Engine Marketing) isanda kuvela kwaye yindlela eyaziwayo yokunyuswa kwenethiwekhi. Ngokwezibalo, i-63% yabathengi bajonga iimveliso kunye neenkonzo ngeenjini zokukhangela. (1) I-injini yokukhangela i-PPC (i-Payper Cofa) intengiso ye-injini yokukhangela ibhidi yentengiso yintengiso ye-Google, ukunyuswa kwe-Yahoo, indlela yokuthengisa yokuthengisa yangaphandle ekhethwe ngabarhwebi abaninzi. Izinto eziluncedo: iziphumo ezikhawulezayo, ujoliso oluphezulu olujoliswe kuko, i-pertinence enamandla, uluhlu olubanzi, ukunyuswa kwemveliso egcweleyo, iifom eziguquguqukayo neziguquguqukayo, iindleko ezilawulekayo, kunye nembuyekezo ephezulu kutyalo-mali. Ukungalungi: Ixabiso nalo liyabiza, kwaye abathengi kwezinye iindawo abakholelwa kwi-PPC (kukho ukuchasana nokukhangisa), kwaye amanye amagama angundoqo amashishini awakwazi ukusetyenziswa kwi-PPC, kwaye umphumo ukwinqanaba lokunyusa kuphela. (2) I-injini yokukhangela i-injini (i-SEO) yinqanaba legama elingundoqo, kubandakanywa isakhiwo sokulungiswa kwewebhusayithi, i-keyword optimization ranking, njl., kwaye kukulungelelaniswa komgangatho wendalo weenjini zokukhangela. Ukwandisa ubungane be-injini yokukhangela kunye nokuvezwa kwegama elingundoqo ukufezekisa injongo yokwandisa imiyalelo kunye nokuthengisa. Izinto eziluncedo: umgangatho wendalo, ukunyuka kwewebhusayithi ukuthembela, amathuba aphezulu e-odolo zabathengi; Ukugubungela ngokubanzi, utyalo-mali lweendleko lulonke aluphezulu kakhulu xa kuthelekiswa neendlela ezininzi zokuhlawula; umphumo uzinzileyo, nokuba wenza kuphela unyaka omnye we-SEO, unyaka wesibini Ukuba awukwenzi, kusekho impembelelo eninzi, kwaye imbuyekezo yotyalo-mali iphezulu. Ukungalungi: Kukho ezininzi zokukhushulwa kwe-SEO ngoku, imarike ye-SEO isele i-chaos, kwaye iinkampani ezininzi ze-Party B ziphazamisa imarike ngokukhohlisa kunye nokukhohlisa, kubangela ukuba abahwebi balahlekelwe yilahleko kunye nokungathembeki kwe-SEO, kwaye banoloyiko; ixesha elisebenzayo lide noko, kunye neendlela ezisesikweni Ngokuqhelekileyo, kuthatha iinyanga ezi-1.5 ukuya kwiinyanga ezi-2.5. Iindleko zokuqala ziphezulu, kwaye abathengisi abanakubona umphumo ngexesha elifutshane, okwenza abathengisi abaninzi badimazeke.
Zonke iintlobo zeendlela zokunyusa zinezingeloncedo kunye nokufaneleka. Isitshixo sixhomekeke ekubeni yeyiphi indlela yokunyusa okanye idibaniso ezifanelekileyo kumashishini orhwebo lwangaphandle, kwaye yeyiphi indlela enokufikelela kwisiphumo esikhulu kunye notyalo-mali oluphantsi!
Ixesha lokuposa: Nov-28-2022