Ngo-2021, uqoqosho lwehlabathi belukwixesha lesiphithiphithi. Ngaphantsi kwempembelelo yexesha lasemva kobhubhani, imikhwa yokusetyenziswa kwe-intanethi kunye nezabelo zokusetyenziswa kwabathengi baphesheya kweelwandle ziye zaqhubeka nokukhula, ngoko ke isabelo se-e-commerce esiwela umda kwiimarike zangaphandle sibonise ukukhula okubonakalayo. Kwangaxeshanye, emva kokukhula okukhawulezayo, ukhuphiswano kunye nemingeni nazo ziyalandela. Okokuqala, abathengi abaninzi baya kuthambekela ngakumbi ekukhetheni itshaneli yewebhusayithi esemthethweni, oku kuthetha ukuba kwelinye icala, abathengisi kufuneka bomeleze ukwakhiwa kwebhrendi yabo kwaye kwangaxeshanye bahlawule ngakumbi ukwakhiwa kwamajelo azimeleyo. ; okwesibini, echatshazelwa ngumgaqo-nkqubo we-IDFA, i-original Imodeli yokuthengisa "inye-stop" yenkampani ijongene nemingeni emikhulu. Abathengisi kufuneka bajongane namajelo okufikelela aqhekeke ngakumbi, kwaye kwangaxeshanye, kufuneka bajongane nesiphumo esinzima ngakumbi sokulandelela kunye nokuhlalutya okusingqongileyo okuziswa koku.
Imarike yentengiso ye-intanethi ye-intanethi ikhule nge-26% ngo-2020, kwaye idatha iqikelela ukuba iya kuqhubeka ikhula: uphando olutshanje lubonisa izinga lokukhula lonyaka elihlanganisiweyo le-29% phakathi kwangoku kunye no-2025. Nangona ukwandisa iimarike ezininzi ngexesha elifanayo akufuni. Uxinzelelo olukhulu lwe-inventri, inkunzi kunye nabasebenzi njengangaphambili, kodwa “ngodumo” lwe-e-commerce enqumla imida, ukugaleleka kwenani elikhulu labathengisi abasaqalayo nako kuye kwaqinisa ukhuphiswano lwemarike. Ke ngoko, ukwenza njani Kubalulekile ukungena kwimarike elungileyo ngexesha elifanelekileyo. Ukuba i-2017 ibe lixesha elihle kakhulu lokuthunyelwa kwimarike yaseMzantsi-mpuma ye-Asia, ngoko lixesha lokuqwalasela iimarike ezilandelayo ekupheleni kwalo nyaka nasekuqaleni konyaka ozayo.
1. Ezi marike zisixhenxe ze-e-commerce zitsale umdla wolu shishino
1. EBrazil
IBrazil yeyona marike ibalulekileyo ye-e-commerce eLatin America, ibalelwa malunga ne-33% yentengiso yayo iyonke, kwaye lilizwe laseLatin America kuphela elikwi-10 ephezulu yehlabathi ngo-2019. I-16 yeebhiliyoni zeedola, kulindeleke ukuba ifikelele kwi-US $ 26.5 yezigidigidi kulo nyaka, kwaye kulindeleke ukuba idlule i-US $ 31 yezigidigidi kwi-2022. Ukongeza, ngokutsho kophando "Abathengi be-intanethi baseBrazil kunye nokusetyenziswa kwabo kwe-e-commerce ewela umda" olwenziwa ngu. i-Brazilian Retail Association (SBVC) ngokubambisana noPhando lweMarike yaseFerraz, i-59% yabathengi be-intanethi bakhetha ukuthenga ngaphandle Ukuthenga kwiiwebhusayithi kunye nee-apps. I-70% yabantu abaye bazama ukuthenga kwi-intanethi bathenge iimveliso zaseTshayina kwi-intanethi ngokusebenzisa amajelo anqumla imida. Ngokwentelekiso, iimveliso zaseTshayina zamkelwe kakuhle ngabathengi baseBrazil.
2. EMexico
Njengoqoqosho lwesibini ngobukhulu eLatin America, imakethi ye-e-commerce yaseMexico iye yathandwa ngakumbi. Idatha ibonisa ukuba ubungakanani obupheleleyo bemarike ye-e-commerce yaseMexico ngo-2021 iya kuba yi-21.2 yeebhiliyoni zeedola zase-US, kwaye indawo yokuphuhlisa imarike inkulu kakhulu. Imakethi yelizwe ye-e-commerce kulindeleke ukuba ifikelele kwi-24.3 yeebhiliyoni zeedola ngo-2024. Phantse isiqingatha sabathengi baseMexico base-intanethi baye bathenga imida, bachitha ngaphezu kwe-9.6 yeebhiliyoni zeedola kwiimarike zamazwe ngamazwe. Ilizwe likwanedijithali ephezulu yokungena, malunga neepesenti ezingama-70 zabantu baseMexico abane-smartphone kunye nokufikelela kwi-intanethi.
3.Kholombiya
IColombia yimarike yesine ngobukhulu kwiLatin America. Nangona i-e-commerce market kweli lizwe kuphela $ 7.6 billion 2019. Kodwa ngokutsho AMI (American Market Intelligence) uqikelelo, i-e-commerce market yaseColombia iya kukhula ngesantya se-150% ukuya kwi-26 yeebhiliyoni zeedola ngo-2022. Le mpumelelo inokwenzeka. kuba, kwelinye icala, i-capital capital incamathele ukubaluleka okukhulu kwimarike yaseLatin America kwiminyaka embalwa edlulileyo, kwaye kwelinye icala, ikwasisiphumo senkxaso yorhulumente waseColombia.
4.I-Netherlands
Imakethi ye-e-commerce yaseDatshi okwangoku ixabisa i-35 yeebhiliyoni zeedola kwaye kulindeleke ukuba ikhule iye kwi-50 yeebhiliyoni zeedola kwiminyaka nje emine. I-54% yabathengi be-intanethi bakhetha ukuthenga ngaphaya kwemida, ebonisa ukuba bazimisele ukuthenga kubathengisi abangewona amaDatshi okanye abangaqhelekanga ukuba amava okuthenga kunye nexabiso lilungile. Ngo-2020, umndilili yenani lokuthenga okwenziwa ngabathengi be-intanethi eNetherlands lonyuke nge-27%.
5.Bheljiyam
Imarike ye-e-commerce yaseBelgium yangoku incinci kwi-13 yeebhiliyoni zeedola, kodwa ikhula ngesantya esimangalisayo se-50%.
Ngaxeshanye, i-72% yabathengi bedijithali baseBelgium basetyenziselwa ukuthenga ngaphesheya kwemida, okuthetha ukuba izigidi zabathengi be-intanethi bazimisele ukuchitha ngaphezulu ukuzama iibrendi ezingaqhelekanga kunye nabarhwebi ukuba amava okuthenga kunye nokunikezelwa kufanelekile.
6.Poland
Idatha iqikelela ukuba imakethe ye-e-commerce yasePoland ikhula ngesantya esimangalisayo esingaphezulu kwe-60% ngonyaka kwaye iya kufikelela kwi-$ 47 yezigidigidi nge-2025. Ngokungafani nezinye iimarike ezininzi, ukungena kwe-intanethi kweli lizwe phantse i-100%, nangona kunjalo, ngoku, ngaphantsi. ngaphezu kwe-20% yabathengi be-intanethi basePoland benza ukuthenga okuwela imida.
7.Indonesia
Ngelixa olu luhlu lugxile kwi-Latin America kunye neemarike zaseYurophu, asinakusilela ukukhankanya i-Indonesia. I-Indonesia inabemi besine ngobukhulu emhlabeni kunye nemarike enkulu. Idatha iqikelela ukuba ukuthengiswa kwe-e-commerce kweli lizwe kulindeleke ukuba kufikelele kwi-53 yeebhiliyoni zeedola kulo nyaka kunye ne-$ 100 yeebhiliyoni eziphezulu kwi-2025. Ngenxa yokuba i-market yase-Indonesia inezithintelo ezingqongqo kwimpahla ewela umda, ayifanelekanga kubathengisi abawela umda. ubandakanyeka kwidrop shipping. Nangona kunjalo, kwelinye icala, ithuba liya kuba likhulu kwabo bathengisi baxhasa ukuhanjiswa ukusuka ekhaya.
Nangona baninzi abathengi abakwi-intanethi kule marike, ekwindawo yesine kubemi behlabathi, imeko iyatshintsha phantsi kwempembelelo yobhubhane. Ngokukodwa kutshanje, uMongameli uthe ngqo ukuba uya kusebenzisa elona xesha lifutshane ukwakha i-Indonesia kuqoqosho lwedijithali kummandla we-ASEAN. Isifanekiso.
2. Ngaba i-e-commerce ewela umda isafanele ukwenziwa ngo-2022?
Ngokuya kukhula urhwebo lwehlabathi jikelele, ngakumbi nangakumbi amashishini awonwabela amathuba ophuhliso aziswa lurhwebo lwe-intanethi oluwela imida. Njengefomathi yokurhweba evelayo, i-e-commerce ewela umda ithembele kwiinzuzo zayo ze-intanethi, i-multilateral, indawo yokuhlala, ukuhanjiswa kwe-non-contact, ikhonkco elifutshane lentengiselwano, njl., kunye nokukhula ngokukhawuleza, kulwandiso lweshishini kunye nophuhliso lwexesha elizayo abathengisi abaninzi kunye namashishini adlala indima entle. Ngokutsho kweNgxelo ye-2020 ye-E-commerce yaseTshayina ekhutshwe liSebe lezoRhwebo ngoSeptemba kulo nyaka, i-e-commerce yasekhaya ewela umda ngoku ibonisa le meko yophuhliso ilandelayo: Ubungakanani bokungeniswa ngaphandle kwemida kunye nokuthunyelwa kwamanye amazwe kugcina ukukhula ngokukhawuleza. Ngo-2020, i-e-commerce yasekhaya enqamleza imida iyakhula Ngokweenkcukacha zoLawulo lweZithelo, ukungenisa kunye nokuthunyelwa ngaphandle kwe-e-commerce enqumla imida e-China yafikelela kwi-1.69 yetriliyoni ye-yuan, ukwanda kwe-31.1% isiseko esithelekisekayo.
Umthombo womfanekiso "2020 China E-commerce Report"
Iindidi zentengiso ye-e-yorhwebo ewela umda kunye nokuthumela ngaphandle inoxinzelelo oluphezulu kunye nokukhula okukhawulezayo: Ukusuka kwimbono yamacandelo emveliso, ezona ndidi zilishumi eziphezulu zokuthengisa ngaphandle kwemida ye-e-commerce phakathi ku-2020 zibalelwa kwi-97%, kunye nelaphu. imathiriyeli ekrwada kunye nempahla ezilukiweyo zibalelwa kuma-97%. Iimveliso, i-optics, izixhobo zonyango kunye nezinye izixhobo; iiwotshi kunye neewotshi; izixhobo zomculo, isikhumba, uboya kunye neemveliso; imithwalo;
Umthombo womfanekiso "2020 China E-commerce Report"
Amaqabane okurhweba nge-e-commerce anqamleze umda ahluka ngokwandayo: Ngokwembono yamaqabane orhwebo, iindawo ezilishumi eziphezulu zokurhweba ngaphandle kwemida ye-e-commerce ezithunyelwa ngaphandle zezi: eMalaysia, eUnited States, eSingapore, eUnited Kingdom, kwiiPhilippines, iNetherlands, France, South Korea, Hong Kong, China, Saudi Arabia. Kwangaxeshanye, ngokweenkcukacha zomntu wesithathu ezikhutshwe ziiarhente ezininzi ezigunyazisiweyo, ukukhula ngamandla kwe-e-commerce yaseTshayina enqamlezileyo akuyi kumisa ngo-2022: umthamo wetransekshini we-e-commerce wehlabathi jikelele kulindeleke ukuba ufikelele kwi-1.25 yetriliyoni. Iidola zaseMelika ngo-2021; Ubungakanani borhwebo lwe-e-commerce oluwela imida kunye nokuthunyelwa ngaphandle lifikelele kwi-1.98 yetriliyoni yeyuan, ukwanda kwe-15%. Phantse i-70% yabathengi baphesheya bakholelwa ukuba iimpawu zaseTshayina zibaluleke kakhulu kwihlabathi namhlanje, kwaye ikamva leemveliso zaseTshayina linokulindelwa; ukuqukumbela, ukuwela umda we-e-commerce inamandla amakhulu kwixesha elizayo kwaye ibe yifomathi yorhwebo esakhulayo, kunye nokuthengisa ngaphandle komda we-e-commerce eChina Phakathi kweendawo ezintlanu eziphezulu, iimarike ezintathu zikwiSoutheast Asia, ishushu. imarike yolwandle blue.
Ixesha lokuposa: Oct-17-2022