Kungakhathaliseki ukuba imveliso ilungile kangakanani, kungakhathaliseki ukuba iteknoloji ilungile kangakanani, ukuba akukho sicwangciso esihle sokunyusa kunye nentengiso, i-zero.
Oko kukuthi, kungakhathaliseki ukuba imveliso okanye iteknoloji ilungile kangakanani, ifuna isicwangciso esihle sokuthengisa.
01 Le yiNyaniso
Ngokukodwa kwiimpahla zabathengi bemihla ngemihla kunye neemfuno zemihla ngemihla, obunye ubuchwepheshe obutsha, iimveliso ezintsha, kunye neekhonsepthi ezintsha zinokuba zilungile kakhulu.
Uvakalelwa kukuba nje le mveliso yenziwe, ngokuqinisekileyo iya kuzisa inzuzo eninzi kwinkampani yakho. Ewe, oku kulindelwe kakuhle, kodwa ukuba awunaso isicwangciso esilungileyo sopapasho, abathengi abaninzi baya kushiya iprojekthi yakho, le ngcamango. Kuba siyazi ukuba itekhnoloji entsha kunye neembono ezintsha zivela yonke imihla kweli hlabathi. Kodwa sihlala sifumanisa kwezinye iivenkile ezinkulu kunye neehypermarkets eYurophu naseMelika ukuba ezona zinto zidumileyo aziyiyo itekhnoloji yamva nje okanye iimveliso ezilungileyo.
Abathengi abaninzi, basenogcino. Kutheni abathengi bengathengi eyona mveliso yakho intsha, okanye ithokheni ngokufanelekileyo, inxalenye yokuvavanya imarike? Babekwicala elikhuselekileyo, kwaye wayesengozini.
Iimveliso ezindala, nokuba le nto idala, kodwa imarike ibonise ukuba le nto ingathengiswa, kwaye ingathengiswa. Nokuba akayithandi le mveliso entliziyweni yakhe, uya kuyithengisa. Ayinamsebenzi, kuba abathengi bayayithanda kwaye ijolise kwintengiso. Usenokuyithanda kakhulu imveliso entsha, kodwa nakule meko, useza kwenza uvavanyo olwahlukeneyo ukuze avavanye imarike.
Nokuba ngenene akanakuzinceda kodwa ufuna ukwenza iodolo kwaye ayizame, akasoze akufakele iodolo yesigidi seedola ngexesha elinye. Ngokuqinisekileyo uya kufaka iodolo encinci, athenge i-1000pcs ukuze azame, ayithengise kwaye abone ukuba ihamba njani. Ukuba ithengisa kakuhle, ewe, ndiya kongeza; ukuba ayilungile, ithetha ukuba imarike ayiqapheli, ke le projekthi inokugcinwa kwi-shelf nanini na kwaye ingashiywa nangaliphi na ixesha. Le yinyani.
Ke eYurophu, eMelika naseUnited States njengomthengi, yintoni into yokuqala ekufuneka siyenzile kwiimeko ezininzi? Asikokufuna ukulungelwa, kodwa kukufuna ukungabi natyala.
Ndithengisa imveliso endala ekhulileyo, mhlawumbi inzuzo yenkampani yi-40% kuphela. Kodwa le nto iyaqatshelwa kwimarike, ingaba ingakanani na enokuyithengisa inyanga nenyanga kwaye ingakanani enokuyithengisa minyaka yonke.
Ke ndiyakwazi ukuqhubeka ndiphehla iiodolo, nokuba ixabiso lomthengisi wakho liyenyuka, ixabiso lokuthengisa kwicala lam alinakunyuka.
Inzuzo yenkampani inokucinezelwa ukuya kwi-35%, kwaye ngamanye amaxesha kukho imisebenzi yokuthengisa, kodwa siya kuqhubeka sisenza le mveliso. Endaweni yokuyeka imveliso endala ngoko nangoko kuba uyile imveliso entsha, ingozi inkulu kakhulu ukuba umthengi angayifumana.
Ukuba ukuthengiswa kweemveliso ezitsha akuthandeki, kunokuba yilahleko enkulu kwinkampani, kwaye kuya kuba nefuthe elikhulu kuhlengahlengiso lwangoku lweemveliso. Ke inkampani inokuzama imveliso encinci rhoqo ngonyaka kwiimeko ezimbalwa.
Kodwa kwiimeko ezininzi, ii-odolo eziphambili zisekho kwiimveliso ezindala ezizinzileyo. Nangona inzuzo iphantsi, ii-odolo ezindala zeemveliso ezindala ziya kuzinziswa.
02Imeko enye
Bekufanele ukuba ngo-2007, xa ndaya eTaiwan. Umzi-mveliso waseTaiwan wenze imveliso enomdla ekusenokwenzeka ukuba awuzange uve ngayo. Le mveliso sisixhobo esincinci kakhulu. Yintoni umsebenzi walo matshini omncinci ofakwe efrijini? Khumbuza wonke umntu ukuba angatyi iilekese ezininzi, angatyi i-ayisikrimu eninzi okanye asele iziselo ezininzi. Ngoko xa usiya kuvula ifriji, eso sixhobo siya kwenza isandi sehagu-squeak. Ukukukhumbuza nje, awukwazi ukutya kwakhona. Ukuba uthe watya ngakumbi, uya kuba njengehagu.
Umbono walo mzi-mveliso ulungile kwaye unomdla kakhulu.
Ngelo xesha, umphathi wakhe wayesathandabuza, ecinga ukuba imveliso yam ngokuqinisekileyo iya kuthengiswa kakuhle, kwaye ngokuqinisekileyo ndiya kuyithengisa kwimarike yase-US.
Wasebenzisa abafowunelwa bakhe kunye neetshaneli ukulungiselela iisampulu kubathengisi abaninzi baseMelika, emva koko wabaxelela abo bathengi malunga nesicwangciso sombono.
Uninzi lwabathengi ngokwenene banomdla kakhulu kwaye bacinga wow, umbono wakho ulungile kwaye unomdla.
Kodwa umphumo kukuba abaninzi abathengisi base-US, emva kokuphanda kunye nokuvavanya esi sicwangciso, abazange babeke umyalelo wokuthenga le mveliso.
Ekugqibeleni, umzi-mveliso wayishiya le projekthi kwaye akazange enze le mveliso kwakhona.
Ngoko yintoni isizathu?
Kamva, ndaya kuxubusha lo mbandela kunye nabathengi baseMelika kumboniso, kwaye abo bathengi baseMerika bandixelela ukuba isizathu sasilula kakhulu.
Baphinde bathanda imveliso kwaye bacinga ukuba ingcamango yayilungile.
Kodwa abakwazi nje ukufumanisa indlela yokuthengisa ngayo, indlela yokuthengisa ngayo, indlela yokuthengisa ngayo kubathengi, okuyingxaki enkulu.
Ingcamango yemveliso yakho ihle kakhulu, kodwa akunakwenzeka ukuba ndibeke le mveliso kwi-shelf kwi-supermarket, kwaye ndibeke incwadana ecaleni kwayo.
Ngokuqinisekileyo akunjalo, ngoko sinokwenza ntoni?
Kusenokuba yimfuneko ukubeka intaphane yemiboniso emikhulu kamabonwakude kwiindawo ezahlukeneyo ezibonakalayo kwivenkile enkulu kwaye uqhubeke udlala le vidiyo.
Ukuthembela nje kule vidiyo kunokungaqondwa ngumntu wonke, kuya kufuneka wongeze umbhalo ongezantsi.
Ividiyo idibene nesicatshulwa ukuvumela abathengi ukuba le nto ingumgaqo onjalo, unomdla kakhulu, nokuba uthenge enye, zikhumbuze ukunciphisa umzimba, njl.
Kodwa ngale ndlela, abathengi baya kuziva ukuba olu hlobo lwevidiyo, wonke umntu unokubukela okanye aluve.
Kodwa awusoze uhlawule kakhulu njengokubukela imovie, ukubukela imifanekiso kunye nemibhalo engezantsi ngaxeshanye. Amathuba oku kuphantsi kakhulu.
Ngoko ke, emva kokubala, bavakalelwa kukuba lo msebenzi wawungekafezeki.
Imveliso ilungile kakhulu, kodwa ngenxa yokuba akukho sicwangciso esihle sokuthengisa isicwangciso sokuthengisa, iprojekthi iye yashiywa.
03 Eyona ndawo inzima
Kuvakala kulusizi kakhulu, kodwa enyanisweni sifumana oku yonke imihla. Nokuba ungumzi-mveliso okanye inkampani yokurhweba, uya kuhlala uziva:
Ndinemveliso elungileyo esandleni, kutheni abathengi bengayithengi? Ixabiso lam lihle kakhulu, kutheni abathengi bengafaki iodolo? Ke ndiyathemba ukuba wonke umntu uya kuthathela ingqalelo umbuzo, oko kukuthi, imveliso yakho inokuba ilungile, kodwa uwufaka njani umbono wakho olungileyo kubathengi.
Makamazi umahluko phakathi kwale mveliso kunye nemveliso endala, kutheni ndingafanele ndithenge imveliso endala kwaye ndithenge imveliso yakho entsha?
Ziziphi iingenelo kum, zeziphi iingenelo?
Kufuneka umenze aqonde oku ngezinto ezilula kakhulu kunye nezithe ngqo, kwaye ukwazi ukumchukumisa kwaye umenze abe nomdla wokuthenga. Le ngongoma yentlungu yabathengi.
Oko kukuthi, kuphela xa usazi kakuhle i-psychology yabathengi kwaye uyayazi indlela yokuvula umnyango wabathengi unokucenga kwaye ukhusele abathengi.
Ngaphandle koko, umthengi akayi kukwazi ukudlula lo mqobo. Xa engakwazi ukuphuhlisa isicwangciso sokuthengisa esingcono sokukhuthaza, akasokuze athathe umngcipheko wokuthenga iteknoloji entsha kunye neemveliso ezintsha, ubukhulu becala luvavanyo lokuqala. Emva kokuba engenzi kakuhle, uya kuyeka ngoko nangoko aze anikezele ngoko nangoko. Le yinto elula kakhulu, kwaye ikwangumthetho oqhelekileyo kudederhu lweevenkile.
Usenokucinga ukuba imveliso yakho ilungile. Umphathi wakho okanye umntu osebenza naye ukuxelela ukuba imveliso yethu ilungile kakhulu kwaye ixabiso lethu lilungile.
Ewe, ezi zizibakala, kodwa ezi zinto zikhoyo zisenokungamkelwa ngokupheleleyo ngabathengi.
Nokuba ulahle izinto ezindala, imikhwa yendalo, kunye nezinto ozikhethayo ngokwendalo ngenxa yeemveliso zakho.
Kutheni uncama? Ngaphandle kokuba unesizathu esikhethekileyo, unesizathu sokuqinisekisa elinye iqela.
Usifaka njani esi sizathu kwabanye, kunye nendlela yokusebenzisa ukuthengisa ngokuntywiliselwa ngeendlela ezahlukeneyo, ukuze wonke umntu abe namava, azive, kwaye abone? Ezi zezona zinto zinzima kwinkqubo yokuthengisa, kwaye zifuna ukuba umntu acinge ngazo.
Kwaye ezi zinto aziyiyo into anokuthi eze nayo umenzi wemveliso.
Amaxesha amaninzi siya kuthi ukuthengiswa okushushu kwemveliso ngokwenene zininzi izinto ngexesha kunye nendawo efanelekileyo.
Ayizizo iimveliso zakhe kuphela ezilungileyo, kodwa okona kubaluleke kakhulu, unokubamba i-psychology yabathengi, kwaye unokuchukumisa ukhetho lokuthenga lwabathengi. Leyo yeyona nto inzima, hayi imveliso ngokwayo.
Ke ndifuna ukukuxelela ukuba ukuba ubeka nje zonke iingcinga zakho kuphando lwetekhnoloji kunye neemveliso imini yonke, akwanelanga. Kuba ezi zinto zenziwa ziinjineli kunye nezinto ezenziwa ngamagcisa.
Njengomthengisi kunye nomthengisi, into okufuneka uyenze kukuba imarike ngumthengi kunye nomthengi, kwaye ezi zizinto ozifunayo ukuthetha, ukuqwalasela kunye nokulinganisela.
Ixesha lokuposa: Aug-04-2022