Abantu abarhweba kwamanye amazwe ngo-2021 baye bafumana unyaka wolonwabo kunye neentlungu! I-2021 inokuthiwa ngunyaka apho "iingxaki" kunye "namathuba" zihlala kunye.
Iziganeko ezifana nesihloko se-Amazon, ukunyuka kwamaxabiso okuthunyelwa kweenqanawa, kunye nokuqhekeka kweqonga zenze ukuba ishishini lorhwebo lwangaphandle lube buhlungu. Kodwa kwangaxeshanye, i-e-commerce nayo iqalile ukunyuka ngesantya esothusayo. Ngaphantsi kwemvelaphi yorhwebo lwe-e-commerce, indlela yokuhambisana namaxesha kunye nokubamba iintsingiselo ezintsha ikwangumsebenzi onzima kurhwebo lwangaphandle.
Ke lithini imbonakalo yorhwebo lwangaphandle ngo-2022?
01
Imfuno yabathengi be-E-commerce iyanda phakathi kobhubhane
Ngo-2020, ubhubhani omtsha wesithsaba watshayela umhlaba, kwaye abathengi baguqukela ekusetyenzisweni kwe-intanethi kwinqanaba elikhulu, elikhuthaza uphuhliso olukhawulezayo lweshishini le-e-commerce lehlabathi kunye neshishini lentengiso. Ukuthenga kwi-Intanethi kunokuthiwa yinxalenye yobomi babathengi.
Ngokunyuka kwenani lamaqonga e-intanethi, abathengi banokhetho oluninzi nangakumbi, kwaye nokulindela kwabathengi kuye kwanda. Bakwathemba ngakumbi ukuba amashishini anokubonelela ngeenkonzo zabathengi be-omni-channel.
Ukusukela ngo-2019 ukuya kowama-2020, intengiso ye-e-commerce kumazwe ali-19 eYurophu, eMelika naseAsia Pacific yafumana ukukhula okukhawulezayo okungaphezulu kwe-15%. Ukukhula okuqhubekayo kwecala lemfuno kudale indawo elungileyo eyongezelelweyo yokuthengisa ngaphandle kwemida ye-e-commerce ngo-2022.
Ukusukela oko ubhubhane, uninzi lokuthenga kwabathengi kuya kuqala ekuthengeni kwi-Intanethi, kwaye baya kuqhela ukuthenga kwi-Intanethi. Ngokwezibalo ze-AI Thority, i-63% yabathengi ngoku bathenga kwi-intanethi.
Ukusukela oko ubhubhane, uninzi lokuthenga kwabathengi kuya kuqala ekuthengeni kwi-Intanethi, kwaye baya kuqhela ukuthenga kwi-Intanethi. Ngokwezibalo ze-AI Thority, i-63% yabathengi ngoku bathenga kwi-intanethi.
02
Ukunyuka korhwebo lwentlalo
Lo bhubhani awukhange uzise utshintsho kwindlela yokuthenga abathengi kuphela, kodwa nolunye utshintsho olukhulu kukuba inani labantu abasebenzisa imidiya yoluntu liye landa, kwaye urhwebo lwe-e-social luye lwavela ngokuthe ngcembe.
Ngokwezibalo ezivela kwi-AI Thority, ekupheleni kuka-2021, ngaphezu kwe-57% yabemi behlabathi babhalise ubuncinane iqonga leendaba zoluntu.
Phakathi kwala majelo eendaba ezentlalo, amaqonga afana ne-Facebook kunye ne-Instagram akhokelayo, kwaye ezi zigebenga zibini zeendaba zentlalo ziye zathatha eli thuba ukuqala i-e-commerce market enye emva kwenye.
UFacebook wongeze into entsha evumela amashishini kunye nabantu ukuba bajonge abathengi abanokuba ngabaxhamli ngoFacebook ukuqhuba ukugcwala kwemveliso kunye nokwandisa ukuthengisa.
I-Instagram iphinda iqale ukungena kwimarike ye-e-commerce, ngakumbi ngenqaku "lokuthenga". Amashishini kunye nabathengisi banokusebenzisa "ithegi yokuthenga" ukuthengisa ngokuthe ngqo kwi-Instagram app, enokuthiwa yimeko engcono kakhulu yeendaba zoluntu ezidityaniswe ne-e-commerce.
Ngokucacileyo, abathengi abasebenzisa imidiya yoluntu banamathuba angama-4 ngaphezulu kokuthenga.
03
Isiseko somthengi weqonga lomda we-e-commerce sinyuka ngakumbi
Ukusukela oko ubhubhane, umnyango welizwe awukavulwa, kwaye oosomashishini bamanye amazwe abakwazanga ukungena eTshayina ukuze bathenge. Ngo-2021, inani labathengi abasebenzisa iiplatifti ze-e-commerce zasekhaya kunye nezinqumla imida ziya kwanda kakhulu. Esi siganeko sikhulu kunokuthiwa asizange sibekho ngaphambili. Kubonwa kwangaphambili ukuba inani labasebenzisi bala maqonga liya kwanda ngakumbi ngo-2022.
Umqondiso wokuba abathengi baqala ukungena kwimarike ye-intanethi kunokuthiwa lithuba elihle kakhulu kwiinkampani zokwandisa ukhuphiswano lwabo.
Ngenxa yabaphulaphuli abaninzi bamaqonga e-intanethi, xa kuthelekiswa neevenkile zezitena kunye nodaka ezingaxhunyiwe kwi-intanethi, amaqonga e-intanethi anokufumana abathengi ngokulula ngakumbi.
Umzila we-e-commerce onqumla umda ngaphandle kwamathandabuzo yingoma yegolide yeetriliyoni zeedola. Ngophuhliso oluqhubekayo kunye nolawulo lweshishini, abathengisi kulo bacebise ubuchule obahlukeneyo ngokweempawu, amajelo, iimveliso, ikhonkco lokubonelela, kunye nokusebenza. ifuna ngamandla. Ngokunyuka okukhawulezayo kwenani labangeneleli kwishishini le-e-commerce eliwela umda, ukhuphiswano phakathi kweenkampani zorhwebo zangaphandle kwitrafikhi yeqonga le-e-commerce lesithathu liye landa ngakumbi nangakumbi. Imodeli kunzima ukukhuthaza ukukhula kwenkampani ixesha elide, kwaye ukwakhiwa kwamaqonga asebenza ngokuzimeleyo kuye kwaba yindlela yophuhliso lwe-e-commerce enqumlayo kwixesha elizayo.
04
Urhulumente uyaqhubekeka ukuxhasa uphuhliso loyilo lwe-e-commerce oluwela imida
Ukusukela ngo-2018, imigaqo-nkqubo emine ephambili kwi-e-commerce ewela umda ekhutshwe eTshayina ifanelwe ingqwalasela kunye nokuhoywa. Bazi:
(1) "Isaziso ngemigaqo-nkqubo yeRhafu yeeMpahla eziThunyelwa ngaphandle kwiNdawo yokuXolisa i-E-Commerce Comprehensive Pilot Zone", ngoSeptemba 2018
2
(3) "Iimbono zokuKhawulezisa uPhuhliso lweeFomathi eziNtsha kunye neeModeli zoRhwebo lwangaphandle", ngoJulayi 2021
(4) I-Regional Comprehensive Economic Partnership (RCEP), ngoJanuwari 2022
Umthombo wedatha: iiwebhusayithi zikarhulumente ezifana neSebe lezoRhwebo
"Iimbono zokuKhawuleza ukuPhuhliswa kweeFomathi eziNtsha kunye neeModeli zoRhwebo lwaNgaphandle" zachaza ngokucacileyo ukuba kuyimfuneko "ukuxhasa ukusetyenziswa kobuchwephesha obutsha kunye nezixhobo ezitsha zokwenza uphuhliso lwezorhwebo lwangaphandle, ukuphucula imigaqo-nkqubo yenkxaso yophuhliso lomnqamlezo. -i-e-commerce yomda, kwaye uhlakulele iqela lamashishini abalaseleyo aphesheya kogcino”.
Ngo-2022, intengiso ye-e-commerce enqumla imida kumajelo eendaba aphesheya inokungenisa “unyaka omkhulu”.
Sele iphantse ibe yi-20 iminyaka ukususela ekuphuhlisweni kwebala le-e-commerce, kwaye imodeli yophuhliso lwe-e-commerce nayo yenzeke utshintsho olukhulu. Nangona u-2021 odlulileyo kunokuthiwa unyaka ongafezekanga kwiinkampani ezininzi zorhwebo zangaphandle, nokuba zithini na iziphumo, iinkampani zorhwebo zangaphandle kufuneka zihlengahlengise iingqondo zazo kwaye ziqale isahluko esitsha ngo-2022.
Ixesha lokuposa: Aug-10-2022