Ukuthuthukiswa kwe-Intanethi yaseRussia
Kubikwa ukuthi kusukela ngo-2012 kuya ku-2022, inani labasebenzisi be-Inthanethi baseRussia laqhubeka likhula, lidlula i-80% okokuqala ngqa ngo-2018, futhi lafinyelela ku-88% ngo-2021. Kulinganiselwa ukuthi kusukela ngo-2021, cishe abantu abayizigidi ezingu-125 eRussia. sebengabasebenzisi be-inthanethi abasebenzayo. Ngo-2023, cishe abantu abayizigidi eziyi-100 eRussia bazosebenzisa i-Internet nsuku zonke!
01 Iziqhwaga Ezintathu Ze-inthanethi YaseRussia
I-Yandex ihamba phambili. Inesabelo semakethe esingu-60% e-Russia ekusesheni futhi inohlelo olukhulu lokukhangisa olunomongo. (2022InvestingPro)
I-Mail.Ru Group isendaweni yesibili. Le nkampani inamanethiwekhi omphakathi amabili amakhulu kakhulu olimi lwesiRashiya, i-VKontakte (VK) ne-Odnoklassniki (Kulungile).
Indawo yesithathu i-Avito.
Umphakathi waseRussia unezinga eliphezulu ledijithali, ukungena okuphezulu kwe-inthanethi kanye nokungena kwabasebenzisi be-e-commerce, futhi abathengi baye bahlakulela imikhuba yokuthenga ku-inthanethi. Ngo-2022, izinga lokungena labasebenzisi be-inthanethi baseRussia lizoba cishe ku-89%; kuzoba nabasebenzisi abacishe babe yizigidi eziyi-106, ngenani lokungena elingu-73.6%. Umphakathi waseRussia udlule ezigabeni zokuqala zokwakha ukwethembana ekuthengeni ku-inthanethi.
02 Izici zokuthuthuka
01
Ukuthuthukiswa okusheshayo kwe-intanethi yeselula
Ngokwezibalo, inani labasebenzisi be-inthanethi beselula eRussia lidlule inani labasebenzisi be-inthanethi be-PC, okusho ukuthi i-Intanethi yeselula isiphenduke inkomba eyinhloko yokuthuthukiswa kwe-Intanethi yaseRussia.
02
Ukukhula kwe-e-commerce
Ngokushintsha kwemikhuba yokusetshenziswa kwabasebenzisi be-inthanethi baseRussia kanye nokuduma kwezindlela zokukhokha ku-inthanethi, i-e-commerce isiqalile ukukhuphuka futhi ithuthuke ngokushesha eRussia.
03
Ukuduma kwezinkundla zokuxhumana
Izinkundla zokuxhumana ezidumile e-Russia zifaka i-VKontakte, i-Odnoklassniki, i-Facebook, njll. Lezi zinkundla zinesizinda esikhulu sabasebenzisi e-Russia futhi ziyiziteshi ezibalulekile ukuze abantu baxhumane, babelane futhi bathole ulwazi.
04
Ukuqwashisa ngokuvikeleka ku-inthanethi
Abantu abaningi baseRussia banaka ukuphepha kwenethiwekhi futhi bathatha izinyathelo ezihlukahlukene zokuvikela ulwazi lwabo lomuntu siqu kanye nempahla.
Ukuhlaziywa Kwemikhuba Yokusebenzisa I-inthanethi YaseRussia
01 Abasebenzisi benethiwekhi baseRussia bazimisele ekusebenziseni izinkundla zokuxhumana ukuze baxhumane nsuku zonke futhi bathole imininingwane, phakathi kwayo i-"VK" ne "Odnoklassniki" ethandwa kakhulu.
02 Abasebenzisi benethiwekhi baseRussia babelana ngemininingwane yempilo yabo ezinkundleni zokuxhumana, okuhlanganisa izithombe, amavidiyo kanye nezimo zemizwa. Bangakwazi futhi ukujoyina amaqembu anentshisekelo ahlukene futhi babambe iqhaza emisebenzini eyahlukene.
03 Abasebenzisi benethiwekhi baseRussia banaka kakhulu ukuxhumana kwe-inthanethi, ukubamba iqhaza emiphakathini nezinkundla, futhi abavamile ukusebenzisa izinkundla zokuxhumana ezifana ne-WeChat.
04 Imboni yezokuthenga ku-inthanethi yaseRussia ithuthuka ngokushesha, futhi abantu abasha abaningi ngokwengeziwe bakhetha ukuthenga ku-inthanethi.
05 Imfashini, ubuhle nokunakekelwa komuntu siqu, kanye nemishini kagesi yizigaba ezidume kakhulu emakethe ye-e-commerce yaseRussia. Ukwenyuka kwethrafikhi yewebhusayithi yemakethe yobuhle kanye nemakethe yobucwebe ethengekayo. Isidingo semikhiqizo yasekhaya ehlakaniphile siyakhula. Ukunethezeka kokuthenga nge-inthanethi kanye nokusetshenziswa kwamakhadi ezipho nakho sekuphenduke izihloko ezishisayo.
Indlela yokuthuthukiswa kwe-e-commerce yaseRussia
Ukuthengiswa kwe-e-commerce yaseRussia
01 Ngokusho kwedatha evela ku-Russian Association of E-commerce Enterprises (AKIT), inani labasebenzisi be-e-commerce baseRussia likhuphuke lisuka ezigidini ezingama-51.55 ngo-2017 laya ezigidini ezingama-68.13 ngo-2022, futhi kulindeleke ukuthi lifinyelele ezigidini ezingama-75.4 ngo-2027.
02 Ukusetshenziswa kwe-e-commerce yaseRussia kuzokhula kusuka kuma-ruble ayizigidi eziyizinkulungwane ezingama-260 ngo-2010 kuye kuma-ruble ayizigidi eziyizinkulungwane ezingama-4.986 ngo-2022, ngenani lokukhula elihlanganisiwe lonyaka elicishe libe ngu-27.91%, lenze kangcono kunesilinganiso somhlaba wonke esingu-14.28%.
03 Ukwenziwa kwedijithali okuqhubekayo komphakathi kungenye yezinto ezibalulekile eziqhuba ukukhula kwemakethe ye-e-commerce yaseRussia. Ngasikhathi sinye, abasebenzisi bayo be-e-commerce bangena kuwo wonke amaqembu eminyaka. Ucwaningo olwenziwa yi-Yandex.Market Analytics lubonisa ukuthi inani labasebenzisi be-e-commerce e-Russia lenyuke ngo-40% ngo-Ephreli uma kuqhathaniswa noJanuwari 2020. Phakathi kwabo, ukwanda okukhulu kube kuzithameli ezingaphansi kweminyaka engu-17 ubudala - lolu hlobo lwabasebenzisi lukhuphuke ngo- 65%. Endaweni yesibili kukhona abaphakathi kweminyaka engu-18 no-24 ubudala (+62%), kanti endaweni yesithathu kukhona abaphakathi kweminyaka engu-35 no-44 ubudala (+47%). Phakathi kwabasebenzisi abangaphezu kweminyaka yobudala engama-55, banentshisekelo engu-32% kakhulu ekuthengeni ku-inthanethi. Futhi kusukela ngo-2023, le datha isakhula.
Izici zokuziphatha kokuthenga kwabasebenzisi be-inthanethi baseRussia
01 Akathandi ukuxoxa – Ngemva kokuba amakhasimende aseRussia ethole ulwazi alufunayo, empeleni awaphenduli aze enze isinqumo sokubambisana nawe.
02 Njengokukhuluma ngesiRashiya - Abantu baseRussia banomuzwa onamandla wokuzazi ngolimi lwabo lwebele, futhi ukuxhumana nabo ngesiRashiya kuzobenza bajabule.
03 Thanda ukuthenga ngoLwesine - ULwesine usuku oluphakeme kakhulu lokusebenzisa imali lweviki kubathengi base-Russian abaku-inthanethi, ngo-57% ngaphezu kukaMsombuluko. Izakhamuzi zaseRussia zithanda ukuqoqa konke ezikudingayo ngaphambi kwempelasonto bese zichitha ubusuku bangoLwesihlanu noMgqibelo ziphumule futhi zizijabulisa.
04 Ungahlehlisi - Uma inhloso yokubambisana isiqinisekisiwe, abanye abahlinzeki ngokuvamile bazonikezwa ngokuqondile.
05 Amandla okuthenga - Kusukela ngo-2022, i-Russian Federation inesibalo sabantu esilinganiselwa ezigidini eziyi-140, imakethe enkulu, i-GDP yomuntu ngamunye edlula u-US$15,000, kanye nezinzuzo ezinhle zezenhlalakahle.
06 Ukuqhathanisa Izilinganiso - Abantu baseRussia bahle kakhulu ekuxoxisaneni. Okokuqala, kwaqalwa ukubhida kwangaphandle, kwaheha izimbangi eziningana, futhi kwamukelwa izindlela ezihlukahlukene zokungezwani ukuze kuvunyelwe abaphikisi ukuba baqhudelane bodwa ukuze behlise intengo, futhi ekugcineni bazuze kuyo.
07 Ukwethembeka okuphezulu - I-Russia inamakhasimende amaningi aphindayo. Ngokuvamile, inqobo nje uma intengo inengqondo nekhwalithi yamukeleka, amakhasimende abambisanayo azobekwa kuqala.
08 Ukuvilapha nokuhlehlisa - umjikelezo wokuxhumana namakhasimende aseRussia uvamise ukuba mude.
09 Intsha ijwayele ukwamukela izinto ezithuthukile
10 Naka ikhwalithi - lapho wethula imikhiqizo kumakhasimende aseRussia, ungagqamisa izinzuzo zomkhiqizo nezinto ezisezingeni eliphakeme. Ngasikhathi sinye, isevisi ephelele yangemva kokuthengisa nokusekelwa kwezobuchwepheshe nakho kungamaphuzu amahle kakhulu!
11 Njengokuxoxisana nabantu abazinzile nabanolwazi - ERussia, abantu abangenawo iminyaka engu-15-20 yesipiliyoni somsebenzi abavunyelwe ukuxoxisana egameni lenkampani. Izinkampani zaseRussia zivame ukuhlonipha abantu abadala.
12 Nakani imikhosi
Isikhathi sokuthumela: Jan-11-2024