Abathengisi abaningi bohwebo lwangaphandle bayizimpumputhe kakhulu lapho benza ukuthuthukiswa kwemakethe yangaphandle, ngokuvamile abayinaki indlela yokumisa nokuthenga yamakhasimende, futhi abaqondisiwe. Izici eziyinhloko zabathengi baseMelika: Okokuqala: Inani elikhulu Okwesibili: Izinhlobonhlobo Zesithathu: Ukuphindaphinda Okwesine: Ukuthengwa okulungile nokufanelekile Izimpahla zehhovisi zansuku zonke, ifenisha yasehhovisi, kanye nezinto zokwakha, izingubo zokugqoka, kanye nezidingo zansuku zonke. I-United States iyimakethe yokuthenga enkulu kunazo zonke emhlabeni. Izinto eziningi ezithengiwe ziyadliwa. Ukuthenga okuphindaphindiwe kuyadingeka phakathi konyaka noma emibili. Lokhu kuphindaphinda kuhle ezinkampanini zaseShayina, futhi kuvumela izinkampani ukuthi zihlele ukukhiqiza ngemithetho okufanele ilandelwe.
Izici zomthengi eziyisithupha
1 Umthengi wesitolo somnyango
Izitolo eziningi zase-US zithenga imikhiqizo ehlukahlukene ngokwazo, futhi iminyango ehlukene yokuthenga inesibopho sezinhlobo ezahlukene. Amaketanga ezitolo ezinkulu afana nama-macy's, JCPenny, njll., anezinkampani ezizithengayo cishe emakethe ngayinye yokukhiqiza. Kunzima ngezimboni ezijwayelekile ukuthi zingene, futhi zivame ukukhetha abahlinzeki bazo ngokusebenzisa abadayisi abakhulu, bazenzele olwabo uhlelo lokuthenga. Umthamo wokuthenga mkhulu, izidingo zentengo zizinzile, imikhiqizo ethengwa minyaka yonke ngeke ishintshe kakhulu, futhi izidingo zekhwalithi ziphezulu kakhulu. Akulula ukushintsha abahlinzeki. Iningi labo libheka imibukiso yendawo e-United States.
2 Uchungechunge lwezitolo ezinkulu (MART)
Njenge-Walmart (WALMART, KMART), njll., umthamo wokuthenga mkhulu, futhi banezinkampani zabo zokuthenga emakethe yokukhiqiza, ezinezinhlelo zabo zokuthenga, ukuthenga kwabo kuzwela kakhulu emananini emakethe, kanye nezidingo izinguquko zomkhiqizo nazo ziphezulu kakhulu. Okukhulu, intengo yefekthri iphansi kakhulu, kodwa umthamo mkhulu. Izimboni ezithuthuke kahle, ezishibhile, nezixhaswa kahle zingahlasela lolu hlobo lwamakhasimende. Kungcono ukuthi amafektri amancane aqhele, ngaphandle kwalokho imali yokusebenza ye-oda elilodwa izokwenza ukuthi ukhungatheke. Uma ikhwalithi ingakwazi ukuhlangabezana namazinga okuhlola, kuzoba nzima ukuyiguqula.
3 Ongenisa ngaphandle
Iningi lemikhiqizo lithengwa ngemikhiqizo efana ne-(Nike, Samsonite), njll. Bazothola amafekthri amakhulu, asezingeni eliphezulu ukuze bafake ama-oda ngqo nge-OEM. Inzuzo yabo ingcono, izidingo zekhwalithi zinezindinganiso zazo, ama-oda azinzile, nezimboni. Yakha ubudlelwano bokubambisana besikhathi eside. Njengamanje, bayanda abangenisa kwamanye amazwe emhlabeni beza emibukisweni yaseChina ukuze bathole abakhiqizi, okuyisivakashi esifanelwe yimizamo yezimboni ezincane neziphakathi. Usayizi webhizinisi lomthengi ongenayo ezweni labo uyinkomba yenani lokuthenga kwabo nemibandela yokukhokha. Ngaphambi kokwenza ibhizinisi, ungathola mayelana namandla abo ngokusebenzisa iwebhusayithi yabo. Ngisho nemikhiqizo emincane inethuba lokuthuthukisa amakhasimende amakhulu.
4 Umthengisi
Abathengisi abavela kwamanye amazwe, abavame ukuthenga imikhiqizo ethile, banendlu yabo yokugcina impahla (WAREHOUSE) e-United States, futhi bathengisa imikhiqizo yabo ngemibukiso ngamanani amakhulu. Intengo kanye nokuhluka komkhiqizo amaphuzu abalulekile wokunaka kwabo. Kulula ngalolu hlobo lwamakhasimende ukuqhathanisa amanani, ngoba izimbangi zabo bonke bathengisa kumbonisi ofanayo, ngakho-ke umehluko wentengo nomkhiqizo uphezulu kakhulu. Indlela eyinhloko yokuthenga ukuthenga eChina. Abantu abaningi baseShayina abanemali ecebile benza amabhizinisi amakhulu e-United States, babe abathengisi bezitolo, bese bebuyela eChina bayothenga.
5 Umhwebi
Le ngxenye yamakhasimende ingase ithenge noma yimuphi umkhiqizo, ngoba banamakhasimende ahlukahlukene athenga imikhiqizo ehlukene, kodwa ukuqhubeka kwe-oda akuzinzile. Amavolumu e-oda nawo awaguquguquki kancane. Izimboni ezincane kulula ukwenza.
6 Umthengisi
Eminyakeni embalwa edlule, cishe bonke abathengisi baseMelika abathengwe e-United States, kodwa ngemuva kokuthi ibhizinisi selingene ku-inthanethi, abathengisi abaningi ngokwengeziwe bathenga nge-Intanethi. Lolu hlobo lwekhasimende nalo lufanele ukulandelwa, kodwa kunobunzima obuthile. Uma i-oda liphuthuma futhi nezidingo zinzima, lifaneleka kakhulu ukuthi abathengisi basekhaya bakwenze.
Isikhathi sokuthumela: Sep-02-2022