Uma inkampani yohwebo lwangaphandle kanye nekhasimende "belingana", khona-ke inethiwekhi ingumfanisi, futhi imboni iyisixhumanisi esibaluleke kakhulu sokuthuthukisa lo mshado omuhle. Kodwa-ke, qaphela ukuthi umuntu ekugcineni okusizayo "ukwenza isinqumo sokugcina" angase futhi ambe odongeni lwakho futhi ajikise umlingani wakho. Abantu abaningi bathi ubudlelwano phakathi kwezinkampani ezihweba kwamanye amazwe nezimboni bufana nezinhlanzi namanzi. Nokho, akunjalo. Izinkampani zohwebo lwakwamanye amazwe azikwazi ukushiya amafekthri, kodwa izimboni zingashiya izinkampani zokuhwebelana zangaphandle futhi zibe “nobuhlobo bobulili obuyimfihlo” namakhasimende akho, anobudlelwane obuyinqwaba.
Indlela yokwenza izinkampani zokuhweba kwamanye amazwe zingagqoki lesi "sigqoko esiluhlaza" nokuthi ungenza kanjani amakhasimende akho "angaphumi odongeni" kuncike ekutheni ugcina kanjani ubuhlobo obuhle nabahlinzeki.
Umbhali useneminyaka emine enkampanini yohwebo lwangaphandle, futhi ngicabanga ukuthi kunezigaba ezintathu zomsebenzi wokulungiselela:
1, Ukulungiselela kokuqala
1. Misa isikhundla somuntu “esingenakuthathelwa indawo”
Lapho ngenza uhwebo lwangaphandle, ngangihlale ngihlangana nefekthri embi kakhulu, futhi ngangingafuni ukwamukela i-oda lakho ngesizathu sokuthi i-oda lakho lincane kakhulu futhi isikhathi sokulethwa sasifushane kakhulu. Ngokuvamile, bazocabanga ukuthi uyikhasimende elitholakalayo, futhi bafune nokukweqa futhi baxhumane ngqo nekhasimende. Kulokhu, kufanele wazise imboni ukuthi unamakhasimende amaningi esandleni futhi uhlu lukhulu kakhulu. Kodwa ungabenza kanjani bazizwe ukubaluleka kwakho ngaphandle kokukudalula? Ngokuvamile, ungakwazi ukuxhumana okwengeziwe nefekthri ekuqaleni, ukwandisa inani lemibuzo noma izingcaphuno, njll. Lokhu kuzokwenza ifektri ibe nomuzwa wokuthi ungamlethela amakhasimende amaningi futhi unamandla kakhulu, ukuze angeke. ukugebenga amakhasimende, ngoba wesaba ukukucasula, futhi umphumela ngeke unxeshezelwe.
2. Isosha yindoda enobuqili
Izikhathi eziningi, izihambeli zicela ukubona imboni ukuze ihlolwe. Njengenkampani yohwebo lwangaphandle, ungaluntshontsha kanjani usuku? Kulokhu, zonke izinto ezihlobene negama lemboni zingasuswa futhi amanye amasampula angaphrintwa kusengaphambili; Thatha ezinye izithombe kusengaphambili futhi uzilengise efekthri, ukuze wazi ukuthi ngumuntu wakho; Uma izimo zivuma, thatha isithombe sehhovisi lakho usilengise efekthri. Ungayilengisa isikhashana uma uyobona imboni, noma ungenza uphawu ngokwakho, ubhale igama lenkampani bese uyilengisa efekthri.
3. Ukusebenzisana phakathi kwengaphakathi nangaphandle
Uma izivakashi zivakashele le mboni akumele ziphelezelwe abadayisi bakule femu, ikakhulukazi labo abakwazi ukukhuluma izilimi zakwamanye amazwe. Kunalokho, kufanele siye kubaphathi, sibacele ukuthi bahlele abasebenzi, sitshele imboni ukuthi leli khasimende lilethwe ezinye izinkampani, futhi lingangeni. Ngaphezu kwalokho, kufanele sixhumane kahle nalaba basebenzi ngaphambi kokuba ikhasimende lifike. Ngisho noma eyiqonda incazelo yekhasimende, akakwazi ukuphendula ngaphandle kokugunyazwa. Kumelwe aqonde ukuhumusha kwethu ngaphambi kokuba aphendule; Ngaphezu kwalokho, kufanele futhi sibe nobudlelwano obuhle nabahumushi. Lena inqubo yokumaketha ngokomzwelo.
2. Umsebenzi wesikhashana
1. Landela isithunzi somuntu
Ngokuvamile, kunabantu ababili efektri noma ekuhlolweni. Uma ikhasimende lidinga ukuya kwezinye izindawo ngaphansi kwezimo ezikhethekile, ngikweluleka ukuba ulilandele, ngisho noma uya endlini yangasese. Mhlawumbe amakhasimende akho athathwe abathengisi abaya efektri ukuze "bathule" lapho "abantu banezidingo eziphuthumayo ezintathu". Uma uthola umthengisi wohwebo lwangaphandle eza, kufanele unikeze isexwayiso esifike ngesikhathi. Ngokuvamile ungasho ukuthi: ingabe unokuthile ongakubika? Nginamakhasimende lapha. Ngizokhuluma kamuva. Uma kuphuthuma, ungaya kumphathi.
2. Yeka ukuthi “abantu abaningi banenhlonipho kodwa abaxakile”
Kumele kugcizelelwe lapha ukuthi ungalokothi uxhawulane nabantu basefemini. Kungani? Wake wababona abantu enkampanini yakho bexhawula lapho behlangana? Lokhu futhi kunikeza ikhasimende umbono ongamanga wokuthi bayinkampani efanayo.
3. Abantu abaningi banamandla amakhulu
Uma uyisa izivakashi efektri, ungahambi nazo zodwa, ngoba uma uphakela inkosi ngetiye namanzi, “umzingeli” wefekthri kungenzeka ukuthi usevele uqondise “impango” yakho. Kungcono ukuthi ujwayelane nemvelo yefekthri ngaphambi kokuba izivakashi zize. Kungcono kakhulu ukuhlala ngomuzwa ojwayelekile njengasekhaya lakho.
4. Qaphela. Izindonga zinezindlebe
Uma ikhasimende lifuna ukucaphuna khona lapho ngemva kokufunda ifekthri, kufanele lazise ifekthri kusenesikhathi futhi lengeze iKhomishini yalo. Futhi kungcono ukuthi ungabi phambi kwabasebenzi bokuthengisa befektri, ukuze ungabavumeli ukuba bahlale phansi futhi baqale ukubambisana okulandelayo ngemva kokwazi inzuzo.
3. Thumela umsebenzi
Ngemva kokuhamba kwezivakashi, inkampani yohwebo lwangaphandle kufanele ithathe isinyathelo sokubonisa isimo sezivakashi efektri, okuwukuveza ukuthi isendleleni efanayo nefekthri futhi inenzuzo ukwabelana ngayo. Kuyasiza futhi ukwenza imibuzo embonini noma ukukhombisa amakhasimende efekthri ngokuzayo.
Inkampani yangaphambili yezohwebo zakwa-Xiaobian yayivame ukuduka ngemuva kokucela intengo embonini. Lapho amakhasimende ephikisana nenani, abuza futhi axoxisana nefemu, akubangakho zindaba futhi. Imboni iyaluzonda lolu hlobo lokuziphatha futhi inomuzwa wokuthi ithuluzi lokucaphuna nje. Eqinisweni, bathi kunzima ukuthola amakhasimende. Eqinisweni, kunzima kakhulu ukuthola imboni esebenza kahle nabo futhi ilondoloze ubuhlobo obuhle.
Isikhathi sokuthumela: Aug-26-2022