Ngo-2021, umnotho womhlaba ubusesikhathini sezinxushunxushu. Ngaphansi kwethonya lenkathi yangemva kobhubhane, imikhuba yokusetshenziswa ku-inthanethi kanye nezilinganiso zokusetshenziswa kwabathengi baphesheya kwezilwandle ziqhubekile nokukhula, ngakho-ke isabelo se-e-commerce esiwela umngcele ezimakethe zangaphandle sibonise inkambiso enkulu yokukhula. Ngesikhathi esifanayo, ngemuva kokukhula okusheshayo, ukuncintisana nezinselele nazo zilandela. Okokuqala, abathengi abaningi ngokwengeziwe bazothambekela kakhulu ekukhetheni isiteshi esisemthethweni sewebhusayithi, okusho ukuthi ngakolunye uhlangothi, abathengisi kufanele baqinise ukwakhiwa komkhiqizo wabo futhi ngesikhathi esifanayo banake kakhulu ukwakhiwa kweziteshi zomkhiqizo ezizimele. ; okwesibili, okuthintwe inqubomgomo ye-IDFA, eyokuqala Imodeli yokumaketha “yokumisa okukodwa” yenkampani ibhekene nezinselelo ezinkulu. Abathengisi badinga ukubhekana neziteshi zokufinyelela ezihlukene kakhudlwana, futhi ngesikhathi esifanayo, kufanele babhekane nesimo esinzima kakhulu sokulandelela nokuhlaziya okulethwa yilokhu.
Imakethe yokudayisa ku-inthanethi yomhlaba wonke ikhule ngo-26% ngo-2020, futhi idatha ibikezela ukuthi izoqhubeka nokukhula: ucwaningo lwakamuva lubonisa izinga lokukhula lonyaka elihlanganisiwe lika-29% phakathi kwamanje no-2025. Nakuba ukwandisa izimakethe eziningi ngesikhathi esifanayo akudingi ingcindezi enkulu yokusungula, imali enkulu kanye nabasebenzi njengakuqala, kodwa “ngodumo” lwe-e-commerce ewela umngcele, ukuthutheleka kwenani elikhulu labathengisi abasaqalayo nakho kukhulise imakethe. ukuncintisana. Ngakho-ke, kanjani Kubalulekile ukungena emakethe efanele ngesikhathi esifanele. Uma i-2017 ibe yisikhathi esihle kakhulu sokuthunyelwa emakethe yaseNingizimu-mpumalanga ye-Asia, sekuyisikhathi sokucabangela izimakethe ezilandelayo ekupheleni kwalo nyaka nasekuqaleni konyaka ozayo.
1. Lezi zimakethe eziyisikhombisa ze-e-commerce eziwela imingcele zihehe ukunaka kwemboni
1. Brazil
IBrazil iyimakethe ye-e-commerce ebaluleke kakhulu eLatin America, ebalwa cishe ngama-33% emakethe yayo yonke, futhi ukuphela kwezwe laseLatin America kwabayi-10 abahamba phambili emhlabeni ngo-2019. Idatha ikhombisa ukuthi imali engenayo yemakethe ye-e-commerce yaseBrazil ngo-2019 yayiseMelika AmaRandi ayizigidi eziyizinkulungwane ezingu-16, kulindeleke ukuthi afinyelele amaRandi ayizigidi eziyizinkulungwane ezingu-26.5 kulo nyaka, futhi kulindeleke ukuthi adlule amaRandi ayizigidi eziyizinkulungwane ezingu-31 ngo-2022. Ngaphezu kwalokho, ngokocwaningo olumayelana “nabathengi be-inthanethi baseBrazil kanye ukusebenzisa kwabo i-e-commerce ewela imingcele” okwenziwa yi-Brazilian Retail Association (SBVC) ngokubambisana neFerraz Market Research, u-59% wabathengi abaku-inthanethi bancamela ukuthenga phesheya Ukuthenga kumawebhusayithi nezinhlelo zokusebenza. U-70% wabantu abazame ukuthenga ku-inthanethi bathenge imikhiqizo yamaShayina ku-inthanethi ngokusebenzisa iziteshi eziwela imingcele. Uma sikhuluma nje, imikhiqizo yaseShayina yamukelwa kahle abathengi baseBrazil.
2. EMexico
Njengomnotho wesibili ngobukhulu eLatin America, imakethe ye-e-commerce yaseMexico isithandwa kakhulu. Imininingwane ikhombisa ukuthi usayizi ophelele wemakethe ye-e-commerce yaseMexico ngo-2021 izoba ngamadola ayizigidi eziyizinkulungwane ezingama-21.2, futhi indawo yokuthuthukisa imakethe sikhulu kakhulu. Imakethe yezwe ye-e-commerce kulindeleke ukuthi ifinyelele ku-$24.3 billion ngo-2024. Cishe isigamu sabathengi base-inthanethi baseMexico baye bathenga emngceleni, bachitha imali engaphezu kwezigidigidi ezingu-9.6 zamaRandi ezimakethe zamazwe ngamazwe. Izwe futhi linokungena okuphezulu kwedijithali, cishe amaphesenti angama-70 abantu baseMexico abanama-smartphone futhi bangena ku-inthanethi.
3.Colombia
IColombia iyimakethe yesine ngobukhulu eLatin America. Nakuba imakethe ye-e-commerce ezweni yayingamaRandi ayizigidi eziyizinkulungwane ezingu-7.6 ngo-2019. Kodwa ngokusho kwezibikezelo ze-AMI (American Market Intelligence), imakethe ye-e-commerce yaseColombia izokhula ngenani lika-150% kuya ku-$ 26 billion ngo-2022. Le mpumelelo ingenzeka. ngoba, ngakolunye uhlangothi, imali yebhizinisi iye yanamathisela ukubaluleka okukhulu emakethe yaseLatin America eminyakeni embalwa edlule, futhi ngakolunye uhlangothi, futhi ingumphumela wokusekelwa. kahulumeni waseColombia.
4.I-Netherlands
Imakethe ye-e-commerce yaseDashi njengamanje ibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-35 futhi kulindeleke ukuthi ikhule ifinyelele ku- $ 50 billion eminyakeni emine nje. U-54% wabathengi abaku-inthanethi bakhetha ukuthenga ngaphesheya kwemingcele, okubonisa ukuthi bazimisele ukuthenga kubathengisi abangewona ama-Dutch noma abangajwayelekile uma ulwazi lokuthenga nentengo kulungile. Ngo-2020, inani elimaphakathi lokuthengwayo okwenziwa abathengi abaku-inthanethi e-Netherlands likhuphuke ngo-27%.
5.EBelgium
Imakethe yamanje ye-e-commerce yaseBelgian incane ngamadola ayizigidi eziyizinkulungwane eziyi-13, kodwa ikhula ngezinga elimangalisayo lama-50%.
Ngesikhathi esifanayo, u-72% wabathengi bedijithali base-Belgian basetshenziselwa ukuthenga ngaphesheya kwemingcele, okusho ukuthi izigidi zabathengi abaku-inthanethi bazimisele ukusebenzisa imali eyengeziwe ukuze bazame amabhrendi nabathengisi abangabazi uma ulwazi lokuthenga nokunikezwayo kuwufanele isikhathi sakho .
6.Poland
Idatha ibikezela ukuthi imakethe ye-e-commerce yasePoland ikhula ngezinga elimangalisayo elingaphezu kuka-60% ngonyaka futhi izofinyelela ku-$ 47 billion ngo-2025. Ngokungafani nezinye izimakethe eziningana, ukungena kwe-inthanethi ezweni cishe ku-100%, noma kunjalo, okwamanje, kuncane. ngaphezu kwama-20% abathengi abaku-inthanethi basePoland abathenga bewela imingcele.
7.Indonesia
Nakuba lolu hlu lugxile ezimakethe zaseLatin America nase-Europe, ngeke sehluleke ukusho i-Indonesia. I-Indonesia inesibalo sesine ngobukhulu emhlabeni kanye nemakethe enkulu. Imininingwane ibikezela ukuthi ukuthengiswa kwe-e-commerce ezweni kulindeleke ukuthi kufinyelele ku-$53 billion kulo nyaka futhi kube phezulu ku-$100 billion ngo-2025. Ngenxa yokuthi imakethe yase-Indonesia inemikhawulo eqinile ezimpahleni eziwela imingcele, ayibafanele abathengisi abawela imingcele. ubambe iqhaza ekuthuthweni kwempahla. Kodwa-ke, ngakolunye uhlangothi, ithuba lizoba likhulu kulabo bathengisi abasekela ukuthunyelwa kusuka ekhaya.
Yize bengebaningi abathengi abaku-inthanethi kule makethe, ekleliswe endaweni yesine ngesibalo sabantu emhlabeni, isimo siyashintsha ngaphansi kwethonya lalolu bhubhane. Ikakhulukazi muva nje, uMongameli washo ngokuqondile ukuthi uzosebenzisa isikhathi esifushane ukwakha i-Indonesia ibe umnotho wedijithali esifundeni sase-ASEAN. Isifanekiso.
2. Ngabe i-e-commerce ewela umngcele isafanele ukwenziwa ngo-2022?
Ngokudlondlobala kokuhwebelana kwembulunga yonke, ayanda amabhizinisi ajabulela amathuba entuthuko alethwa ukuhwebelana kwe-e-border. Njengefomethi yohwebo olusafufusa, i-e-commerce ewela umngcele incike ezinhlelweni zayo zokuxhumanisa i-inthanethi, amazwe amaningi, ukwenziwa kwasendaweni, ukulethwa okungaxhunywana naye, uchungechunge lwemisebenzi emifushane, njll., enenkambiso yokukhula ngokushesha, yokwanda kwebhizinisi kanye nentuthuko yesikhathi esizayo. abathengisi abaningi namabhizinisi badlala indima enhle. Ngokombiko we-2020 China E-commerce Report okhishwe uMnyango Wezohwebo ngoSepthemba kulo nyaka, i-e-commerce yasekhaya ewela umngcele okwamanje ikhombisa isimo sokuthuthuka esilandelayo: Isikali sokungenisa nokuthunyelwa ngaphandle kwemingcele ye-e-commerce sigcina ukukhula ngokushesha. : Ngo-2020, i-e-commerce ewela imingcele yasekhaya iyadlondlobala Ngokusho kwedatha ye-General Administration of Customs, inani eliphelele lokungeniswa kanye nokuthunyelwa kwe-e-commerce eliwela umngcele eChina lifinyelele ku-1.69 trillion. yuan, inyuke ngo-31.1% ngesisekelo esiqhathanisekayo.
Umthombo wesithombe "2020 China E-commerce Report"
Izigaba zokungeniswa kwe-e-commerce eziwela umngcele kanye nezimpahla ezithunyelwa ngaphandle zinokugxila okuphezulu nokukhula ngokushesha: Ngokombono wezigaba zempahla, izigaba eziyishumi eziphezulu zokuthengiswa kwe-e-commerce okuwela umngcele phakathi no-2020 zibalele ku-97%, kanye nendwangu. impahla eluhlaza kanye nezindwangu kubalwe 97%. Imikhiqizo, okokubona, amathuluzi ezokwelapha nezinye; amawashi namawashi; izinsimbi zomculo, isikhumba, uboya nemikhiqizo; imithwalo;
Umthombo wesithombe "2020 China E-commerce Report"
Ozakwethu abahwebelana nge-e-commerce bemingcele baya ngokuya behlukahluka: Ngokombono wozakwethu abahwebayo, izindawo eziyishumi eziphezulu zokuthunyelwa kwezitolo ze-e-commerce eziwela umngcele yilezi: Malaysia, United States, Singapore, United Kingdom, Philippines, iNetherlands, France, South Korea, Hong Kong, China, Saudi Arabia. Ngasikhathi sinye, ngokusho kwedatha yenkampani yangaphandle ekhishwe izinhlangano eziningana ezigunyaziwe, ukukhula okunamandla kwe-e-commerce yaseChina ewela umngcele ngeke kume ngo-2022: umthamo wokuthengiswa kwe-e-commerce owela umngcele kulindeleke ukuthi ufinyelele ku-1.25 trillion. Amadola aseMelika ngo-2021; Izinga lokungeniswa kwe-e-commerce eliwela imingcele kanye nokuthunyelwa kwamanye amazwe lifinyelele ku-1.98 trillion yuan, okukhuphuke ngo-15%. Cishe i-70% yabathengi baphesheya bakholelwa ukuthi imikhiqizo yaseShayina ibaluleke kakhulu emhlabeni namuhla, futhi ikusasa lemikhiqizo yaseShayina lingalindelwa; ekuphetheni, i-e-commerce ewela umngcele inamandla amakhulu esikhathini esizayo futhi isiphenduke ifomethi yohwebo olusafufusa, kanye nokuthengiswa kwe-e-commerce okuwela umngcele e-China Phakathi kwezindawo ezinhlanu ezihamba phambili, izimakethe ezintathu zitholakala eNingizimu-mpumalanga ye-Asia, indawo eshisayo. blue ocean market.
Isikhathi sokuthumela: Oct-17-2022