Abantu abahweba kwamanye amazwe ngo-2021 bathole unyaka wenjabulo nosizi! U-2021 futhi kungashiwo ukuthi unyaka lapho “izinkinga” kanye “namathuba” kuhlangana khona.
Izehlakalo ezifana nesihloko se-Amazon, ukukhuphuka kwezintengo zemikhumbi, kanye nokuwohloka kwenkundla kwenze imboni yezohwebo lwangaphandle yadatshukelwa inhliziyo. Kepha ngasikhathi sinye, i-e-commerce nayo isiqalile ukukhuphuka ngesivinini esishaqisayo. Ngaphansi kwesizinda esinjalo se-e-commerce, ukuhambisana nezikhathi nokubamba izitayela ezintsha nakho kuwumsebenzi onzima embonini yohwebo lwangaphandle.
Ngakho-ke uyini umbono wemboni yezohwebo lwangaphandle ngo-2022?
01
Isidingo sabathengi be-E-commerce siyanda phakathi nalolu bhubhane
Ngo-2020, ubhubhane olusha lomqhele lwakhukhula umhlaba wonke, futhi abathengi baphendukela ekusetshenzisweni kwe-inthanethi ngezinga elikhulu, okukhuthaze ukuthuthuka okusheshayo kwemboni yokudayisa ye-e-commerce yomhlaba wonke kanye nomkhakha wezitolo ezinkulu. Ukuthenga nge-inthanethi kungathiwa kuyingxenye yezimpilo zabathengi.
Ngokukhula kwenani lezinkundla eziku-inthanethi, abathengi banezinketho eziningi kakhulu, futhi okulindelwe ngabathengi nakho kunyukile. Futhi baya ngokuya bethemba ukuthi amabhizinisi angahlinzeka ngezinsizakalo zabathengi zama-omni-channel.
Kusukela ngo-2019 kuya ku-2020, ukuthengiswa kwe-e-commerce emazweni angu-19 eYurophu, eMelika nase-Asia Pacific kukhule ngokushesha okungaphezu kuka-15%. Ukukhula okuqhubekayo kohlangothi lwesidingo kudale indawo enhle ekhulayo yokuthunyelwa ngaphandle kwemingcele ye-e-commerce ngo-2022.
Njengoba lolu bhubhane, ukuthenga okuningi kwabathengi kuzoqala ekuthengeni ku-inthanethi, futhi bazojwayela ukuthenga ku-inthanethi. Ngokwezibalo ze-AI Thority, ama-63% abathengi manje athenga ku-inthanethi.
Njengoba lolu bhubhane, ukuthenga okuningi kwabathengi kuzoqala ekuthengeni ku-inthanethi, futhi bazojwayela ukuthenga ku-inthanethi. Ngokwezibalo ze-AI Thority, ama-63% abathengi manje athenga ku-inthanethi.
02
Ukunyuka kwezohwebo kwezenhlalo
Lolu bhubhane alulethanga nje izinguquko emikhubeni yokuthenga kwabathengi, kodwa futhi olunye lwezinguquko ezinkulu ukuthi isibalo sabantu abasebenzisa izinkundla zokuxhumana senyukile, futhi i-e-commerce yezenhlalo iye yavela kancane kancane.
Ngokwezibalo ze-AI Thority, ekupheleni kuka-2021, abantu abangaphezu kuka-57% emhlabeni sebebhalise okungenani inkundla yezokuxhumana eyodwa.
Phakathi kwalezi zinkundla zokuxhumana, amapulatifomu afana ne-Facebook ne-Instagram ahamba phambili kulo mkhuba, futhi lezi zikhulu ezimbili zezokuxhumana zibambe leli thuba ukuqala imakethe ye-e-commerce ngokulandelana.
I-Facebook yengeze isici esisha esivumela amabhizinisi nabantu ngabanye ukuthi baqondise abangaba amakhasimende nge-Facebook ukuze baqhubekisele phambili ukugcwala kwemikhiqizo futhi bakhulise ukuthengiswa.
I-Instagram nayo isiqala ukungena emakethe ye-e-commerce, ikakhulukazi ngesici sayo "sokuthenga". Amabhizinisi nabathengisi bangasebenzisa "ithegi yokuthenga" ukuze bathengise ngokuqondile kuhlelo lokusebenza lwe-Instagram, okungashiwo ukuthi kuyicala elihle kakhulu lezokuxhumana elihlanganiswe ne-e-commerce.
Ngokuphawulekayo, abathengi abasebenzisa izinkundla zokuxhumana banamathuba angu-4 okuthenga.
03
Isisekelo samakhasimende se-Cross-border e-commerce platform siyanda futhi
Kusukela lo bhubhane, umnyango wezwe awukavulwa, futhi osomabhizinisi bakwamanye amazwe abakwazanga ukungena eChina bezothenga. Ngo-2021, inani labathengi abasebenzisa amapulatifomu e-e-commerce asekhaya naphesheya kwemingcele lizokhula kakhulu. Lesi senzakalo esihle kungashiwo ukuthi asikaze sibe khona. Kuyabonakala ukuthi inani labasebenzisi balezi zinkundla lizoqhubeka nokukhula ngo-2022.
Isibonakaliso sokuthi abathengi sebeqala ukungena emakethe ye-inthanethi kungashiwo njengethuba elihle kakhulu lezinkampani zokuthuthukisa ukuncintisana kwazo.
Ngenxa yezilaleli eziningi zezinkundla ze-inthanethi, uma kuqhathaniswa nezitolo zezitini nodaka ezingaxhunyiwe ku-inthanethi, izinkundla eziku-inthanethi zingathola amakhasimende kalula kakhulu.
Ithrekhi ye-e-commerce ewela umngcele ngokungangabazeki iyithrekhi yegolide yama-trillion-dollar. Ngokuthuthuka okuqhubekayo nokulawulwa kwemboni, abathengisi kuyo bahlongoze amakhono ahlukahlukene ngokwemikhiqizo, iziteshi, imikhiqizo, amaketanga okuhlinzeka, kanye nokusebenza. ngokuya ngenkani. Ngokukhula okusheshayo kwenani labangenele embonini ye-e-commerce ewela umngcele, ukuncintisana phakathi kwezinkampani zangaphandle zokuhweba ngethrafikhi yezingxenyekazi ze-e-commerce zenkampani yangaphandle sekuye kwashuba kakhulu. Imodeli inzima ukukhuthaza ukukhula kwenkampani isikhathi eside, futhi ukwakhiwa kwamapulatifomu asebenza ngokwawo sekuphenduke umkhuba wokuthuthukiswa kwe-e-commerce ewela umngcele esikhathini esizayo.
04
Umbuso uyaqhubeka nokweseka intuthuko emisha yohwebo lwe-inthanethi oluwela imingcele
Kusukela ngo-2018, izinqubomgomo ezine ezibalulekile mayelana ne-e-commerce ewela umngcele ezikhishwe eChina zifanelwe ukunakwa nokunakwa. Kunjalo:
(1) “Isaziso Ngezinqubomgomo Zentela Zezimpahla Ezithengiswayo Ezithunyelwa Ngaphandle Emngceleni We-E-commerce Ophelele Wokuhlola Indawo”, Septhemba 2018
(2) “Isimemezelo Sokwethulwa Kohlelo Lokulinga Lokuqondiswa Kokuthekelisa Kwebhizinisi Elisuka emngceleni kuya kwebhizinisi”, ngoJuni 2020
(3) “Imibono Ngokusheshisa Ukuthuthukiswa Kwamafomethi Amasha Nezinhlobo Zohwebo Lwangaphandle”, Julayi 2021
(4) I-Regional Comprehensive Economic Partnership (RCEP), Januwari 2022
Umthombo wedatha: amawebhusayithi kahulumeni afana noMnyango Wezohwebo
"Imibono Yokusheshisa Ukuthuthukiswa Kwamafomethi Amasha kanye Nezinhlobo Zohwebo Lwangaphandle" yasho ngokucacile ukuthi kuyadingeka "ukusekela ukusetshenziswa kobuchwepheshe obusha namathuluzi amasha ukuze kuthuthukiswe uhwebo lwangaphandle, ukuthuthukisa izinqubomgomo zokusekela zokuthuthukiswa kwe-cross. -i-border e-commerce, futhi uhlakulele iqembu lamabhizinisi asezingeni eliphezulu aphesheya kwezilwandle”.
Ngo-2022, ukumaketha kwe-e-commerce okuwela umngcele ezinkundleni zokuxhumana zaphesheya kungase kungenise “unyaka omkhulu”.
Sekuyiminyaka ecishe ibe ngu-20 kwasungulwa inkambu ye-e-commerce, futhi imodeli yokuthuthukiswa kwe-e-commerce nayo ibe nezinguquko ezinkulu ezimbalwa. Yize u-2021 odlule kungashiwo ukuthi unyaka ongaphelele ezinkampanini eziningi ezihweba kwamanye amazwe, noma ngabe umphumela uyini, izinkampani ezihweba kwamanye amazwe kumele zilungise ukucabanga kwazo futhi ziqale isahluko esisha ngo-2022.
Isikhathi sokuthumela: Aug-10-2022